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Our Top Tips to Help Improve Your WooCommerce Product Page

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This post is part of the Complete Guide to WooCommerce SEO.

Also in this series:

As with any eCommerce site, your product pages are your bread and butter, and WooCommerce isn’t any different. just like a physical storefront, how you showcase and interact with customers can make or break a sale. This guide is designed to give you practical tips and strategies to make your WooCommerce product pages work smarter for you.

Use Clear Images to Help Showcase Your Products

Product Pages on Mobiles

Shopping online has given us all an easy way to move from one shop to another. And with so many eCommerce sites online, the amount of choices customers have is endless. Because of this, you have to make sure your WooCommerce site’s products stand out from the rest and that’s why using clear images is so important, you ultimately want to grab your audience’s attention right off the bat.

Part of doing this is ensuring that you have high-quality and clear images of your products on your WooCommerce website. This does several things:

    • It reassures your customers that they have found the right item.

    • It communicates the quality of the product in a way that text on a page cannot

    • By extension, it communicates the quality and authenticity of your brand

For items of a high value, this is incredibly important as it allows you to provide as much information to your potential buyers as possible. Consider including:

    • Multiple angles of your product or an interactive 360 experience. This is also great for mobile!

    • Close-ups to show off the quality of your product and the details that your customer might be looking for

    • The product in use. Remember, you’re also selling a lifestyle! Help your customers envision your product in their lives

Displaying Your Product Prices Clearly

Image showing price display on eCommerce sites

Regardless of all listings, this is undoubtedly the most influential component when it comes to a customer’s decision to purchase a product from your WooCommerce website. High-quality images reassure customers, communicate product quality, and enhance brand authenticity. Nevertheless, you might not have much control over pricing your business’ products. So, what can you do?

Size & Placement of Prices

The sizing and positioning of the price are important to consider. A price that is physically displayed too small could be lost among other less important information. Too big and it could scare people off.

Discounts on your WooCommerce Website

People love a bargain. If you have a product sale on your website, communicate it SUPER clearly. Consider displaying the reduced price next to the original price on a listing. It can also be a great tactic to include the reduction percentage next to the price as well. Being able to shout about a product that is 30% reduced is very powerful. Albeit, a 5% decrease doesn’t sound too compelling, so it may be worth being selective on what you use this on.

Implement Captivating CTAs in Your Product Pages

Multiple phone screens showing CTA buttons on an electric scooter website

CTA buttons are a fundamental part of leading your audience to take the desired action on your WooCommerce website. They are important to get right as they guide your user’s journey from when they first land on your website up until the point they convert, which ultimately helps to create a better user experience so it cannot be understated how critical it is to get these right.

CTA Placement for WooCommerce Product Pages

It’s important to place your CTA buttons where your users will expect them to be. There isn’t a ‘one size fits all’ solution to this and it will vary depending on the products or services being sold on your WooCommerce site. It’s a great idea to A/B test these and permanently implement the placement that yields the best results.

Choosing the Right Colours for Your CTA’s

CTAs need to be visually impactful and they need to stand out. Use bold, contrasting brand colours for every CTA to guide your user journey. Remember, it’s about creating an experience that is intuitive for your users. It needs to be clear to the user that clicking your assigned CTA button, will take them to the next point in their purchasing experience.

Clear and Concise Text in Your Call to Action

The text for your CTAs needs to be concise and clear. Do you want to create a box for users to click on that adds a specific product to their basket? Have your text read something simple like “Add to basket”. Don’t overcomplicate it and don’t fall into the trap of thinking you need to reinvent the wheel.

Effective CTAs adhere to what users expect to see based on decades of eCommerce website usage.

Customer Reviews and Testimonials

Phone screens displaying product reviews for a keyboard

Trust is the key to building any successful WooCommerce Website. Your audience wants to know that you are the trustworthy solution. Remember, when your prospective customers are considering buying from you, they are asking themselves: is the product any good? How do I know if it will arrive in time? Can I trust this company?

To find these answers, people will turn to unbiased opinions from those who have bought from you. So, make it easy for them — Include these on your product page. This will reaffirm to customers that they are indeed making the right choice by buying from you and that it isn’t a gamble.

Engage Your Customers with Product Page Video Content

an example of adding videos to product pages

While images are important on any product listing, it’s becoming best practice to also implement videos into your WooCommerce product pages. Users want to know how your product works or is used in the wild. Short and engaging videos are quickly becoming a staple in any eCommerce store!

It also allows you to get creative and reinforce your brand.

Clear and Engaging Product Descriptions

Mobile screens displaying product descriptions

Product descriptions are another opportunity to showcase what makes your products unique to your prospective customers. Put yourself in the shoes of the customers. What is it you would want to know? Why is this product special? How can it improve my life?

Keep your description short, sweet and compelling. Answer those critical questions above!

Responsive WooCommerce Websites

When we say “responsive” we essentially mean creating a WooCommerce site that functions properly on both desktop and Mobile. Mobile device usage is growing exponentially and many of the leading eCommerce brands are prioritising the mobile user experience. There is a high likelihood that the majority of your website traffic comes from users on mobile devices. As such, it is paramount that you optimise your site for this view.

When adding ANYTHING to your website, consider how it looks and functions on mobile, too. Test, test, and test again. Do your critical CTA buttons function on mobile? How are your page speeds and Core Web Vitals?

This is also highly important from an SEO perspective as well. Mobile pages are crawled and indexed by search engines before the desktop versions so this is crucial to consider from a technical SEO standpoint. Remember, a website well-optimised for CRO is only valuable if it can be discovered in search results.

Utilising WooCommerce Extensions

WooCommerce Free Extensions

Incorporating WooCommerce extensions offers a myriad of benefits to your product pages, elevating both functionality and user experience. Here’s how:

Product Variations: By integrating extensions for product variations, you can offer customers more choices, such as different sizes, colours, or styles, directly on the product page. This streamlined browsing experience enhances convenience for shoppers and increases the likelihood of a purchase.

FAQ Integration: Implementing an FAQ extension allows you to provide detailed answers to common customer inquiries directly on the product page. This not only reduces customer hesitation but also establishes trust and transparency, ultimately leading to higher conversion rates.

Additional Features: Explore a vast array of extensions offering additional features such as product image galleries, related product suggestions, and social proof elements like customer reviews and ratings. These enhancements enrich the browsing experience, keeping customers engaged and informed throughout their journey on your product pages.

By utilising WooCommerce extensions strategically, you can transform your product pages into dynamic and interactive hubs that cater to the diverse needs of your audience, ultimately driving sales and fostering long-term customer satisfaction.

WooCommerce Product Page Customisation

WooCommerce Product Page Customizer

The versatile toolset WooCommrce provides empowers you to tailor the look and feel of your product pages to perfectly align with your brand and cater to your audience’s preferences, all without the need for coding expertise. Here’s how you can leverage the Site Editor for seamless customisation:

Block Themes: Block themes provide a foundation for your website’s design, offering a collection of pre-designed blocks that can be easily customized and rearranged to achieve your desired layout. With block themes tailored specifically for WooCommerce, you can effortlessly create visually stunning product pages that captivate and convert customers.

Intuitive Editing: The Site Editor offers a user-friendly interface that simplifies the customisation process. Simply drag and drop blocks, adjust settings, and preview changes in real time to see exactly how your product pages will appear to visitors. This seamless editing experience allows you to experiment with different layouts and design elements until you achieve the perfect look for your online store.

No Coding Required: Whether you’re a seasoned developer or a novice, the Site Editor eliminates the need for complex coding. Instead, you can focus on unleashing your creativity and crafting compelling product pages that stand out in the crowded eCommerce landscape. From customizing colours and typography to adding multimedia elements and interactive features, the possibilities are virtually endless.

 

 

Technical SEO for eCommerce stores can be a bit of a headache and it’s something that requires constant attention and action. If you can’t dedicate the resources yourself, consider getting help from an expert WooCommerce SEO Agency to create and maintain high-performing WooCommerce product pages!

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