This post is part of the Complete Guide to WooCommerce SEO.
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As with any eCommerce site, your product pages are your bread and butter, and WooCommerce isn’t any different. When you head into the high street to do some shopping, it’s not just about the products it’s also about the experience, and how the products are presented to you, and it’s exactly the same with online shopping, poor user experience will result in poor sales, and in such a competitive market as eCommerce, it’s vital that you focus your efforts on properly optimising your product pages. Lucky for you we have put together 7 WooCommerce product page tips to help you get a leg up on the competition.
1. Using Clear Images to Help Showcase your Products
Shopping online has given us all an easy way to move from one shop to another. And with so many eCommerce sites online, the amount of choices customers have is endless. Because of this, you have to make sure your WooCommerce site’s products stand out from the rest and that’s why using clear images is so important, you ultimately want to grab your audience’s attention right off the bat.
Part of doing this is ensuring that you have high-quality and clear images of your products on your WooCommerce website. This does a number of things:
- It reassures your customer that they have found the right item.
- It communicates the quality of the product in a way that text on a page cannot
- By extension, it communicates the quality and authenticity of your brand
For items of a high value, this is incredibly important as it allows you to provide as much information to your potential buyers as possible. Consider including:
- Multiple angles of your product or an interactive 360 experience. This is also great for mobile!
- Close-ups to show off the quality of your product and the details that your customer might be looking for
- The product in use. Remember, you’re also selling a lifestyle! Help your customers envision your product in their lives
2. Clearly Display your Prices
Regardless of all listings, this is undoubtedly the most influential component when it comes to a customer’s decision to purchase a product from your WooCommerce website. Nevertheless, you might not have much control over pricing your business’ products. So, what can you do?
Pricing Size and Placement
The sizing and positioning of the price are important to consider. A price that is physically displayed too small could be lost among other less important information. Too big and it could scare people off.
Discounts on your WooCommerce Website
People love a bargain. If you have a product sale on your website, communicate it SUPER clearly. Consider displaying the reduced price next to the original price on a listing. It can also be a great tactic to include the reduction percentage next to the price as well. Being able to shout about a product that is 30% reduced is very powerful. Albeit, a 5% decrease doesn’t sound too compelling, so it may be worth being selective on what you use this on.
3. Include captivating “call-to-action” buttons (CTAs)
CTA buttons are a fundamental part of leading your audience to take the desired action on your WooCommerce website. They are important to get right as they guide your user’s journey from when they first land on your website up until the point they convert, which ultimately helps to create a better user experience so it cannot be understated how critical it is to get these right.
Page Placement for CTAs
It’s important to place your CTA buttons where your users will expect them to be. There isn’t a ‘one size fits all’ solution to this and it will vary depending on the products or services being sold on your WooCommerce site. It’s a great idea to A/B test these and permanently implement the placement that yields the best results.
Choosing the Right Colours for your CTAs
CTAs need to be visually impactful and they need to stand out. Use bold, contrasting brand colours for every CTA to guide your user journey. Remember, it’s about creating an experience that is intuitive for your users. It needs to be clear to the user that clicking your assigned CTA button, will take them to the next point in their purchasing experience.
Clear and Conscise Text
The text for your CTAs needs to be concise and clear. Do you want to create a box for users to click on that adds a specific product to their basket? Have your text read something simple like “Add to basket”. Don’t overcomplicate it and don’t fall into the trap of thinking you need to reinvent the wheel.
Effective CTAs adhere to what users expect to see based on decades of eCommerce website usage.
4. Customer Reviews and Testimonials
Trust is the key to building any successful WooCommerce Website. Your audience wants to know that you are the trustworthy solution. Remember, when your prospective customers are considering buying from you, they are asking themselves: is the product any good? How do I know if it will arrive in time? Can I trust this company?
To find these answers, people will turn to unbiased opinions from those who have bought from you. So, make it easy for them — Include these on your product page. This will reaffirm to customers that they are indeed making the right choice by buying from you and that it isn’t a gamble.
5. Video’s Can Improve your Product Pages
While images are important on any product listing, it’s becoming best practice to also make to implement videos into your WooCommerce product pages. Users want to know how your product works or is used in the wild. Short and engaging videos are quickly becoming a staple in any eCommerce store!
It also gives you an opportunity to get creative and reinforce your brand.
6. Clear and Engaging Product Descriptions
Product descriptions are another opportunity to showcase what makes your products unique to your prospective customers. Put yourself in the shoes of the customers. What is it you would want to know? Why is this product special? How can it improve my life?
Keep your description short, sweet and compelling. Answer those critical questions above!
7. Responsive WooCommerce Websites
When we say “responsive” we essentially mean creating a WooCommerce site that functions properly on both desktop and Mobile. Mobile device usage is growing exponentially and many of the leading eCommerce brands are prioritising the mobile user experience. There is a high likelihood that the majority of your website traffic comes from users on mobile devices. As such, it is paramount that you optimise your site for this view.
When adding ANYTHING to your website, consider how it looks and functions on mobile, too. Test, test, and test again. Do your critical CTA buttons function on mobile? How are your page speeds and Core Web Vitals?
This is also highly important from an SEO perspective as well. Mobile pages are crawled and indexed by search engines before the desktop versions so this is something that is crucial to consider from a technical SEO standpoint. Remember, a website well-optimised for CRO is only valuable if it can be discovered in search results.
Technical SEO for eCommerce stores can be a bit of a headache and it’s something that requires constant attention and action. If you can’t dedicate the resources yourself, consider getting help from an expert WooCommerce SEO Agency to create and maintain high-performing WooCommerce product pages!