What is RLSA and how does it work?

What is RLSA and how does it work?

Remarketing Lists for Search Ads (RLSA) RLSA means you can target your search ads to people who have previously visited your site, and customise your bids and ads to these visitors when they search for your terms. How does it work? Well, we already know that visitors often leave a website without converting or abandon […]

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Essential eCommerce Marketing News

Essential eCommerce Marketing News

News Roundup: Abandoned Cart Recovery, Facebook Rumours, AdWords Tips for eCommerce and Product Page Optimisation This edition of our eCommerce Marketing News focuses on cart abandonment and how to recover sales, rumours that Facebook may be on the verge of a move into eCommerce, essential AdWords tips for eCommerce stores and some great advice for optimising […]

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SEO Wire 165: Mobile Update, Rich Cards and Penguin

SEO Wire 165: Mobile Update, Rich Cards and Penguin

The most recent momentum in the SEO world is around mobile devices and richer data in search results. Here’s our roundup of the latest SEO news updates: Google Mobile Algorithm Update Long-anticipated, Google has released a further update to its “mobilegeddon” mobile-friendly algorithm“, first released in April 2015. Google says: in May, we’ll start rolling […]

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