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Local SEO Services

Elevate Your Local Presence: Outshine Competitors in Local Google Searches with Our Targeted Local SEO Agency

Emma Soper
Emma Soper
Head of College, Connell Co-op College
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"Tillison provided technical expertise and immediate support in an area of work that we were unable to support internally at that time. Getting this element of our online presence up to speed has made a significant impact on our online presence and improved our own understanding of this element of ‘marketing’. The team were professional, efficient and readily able to explain what they were doing, why and the impact it would have."
Georgina Hibberd
Georgina Hibberd
Teacher, Vita et Pax
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"Working with Tillison Consulting to increase our local visibility has been a great experience, we have seen significant results in just a short space of time and would recommend their services to any school looking to increase their brand awareness."
Business Owner, Blue Island Home
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"Tillison Consulting are a friendly, attentive company and it was an absolute pleasure working with them. Would not hesitate to recommend, thank you!"
Sally Nash
Sally Nash
Head of Marketing, Lockers Park School
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"The Tillison team have been a joy to work with. Not only are they deep experts in their field (it’s a relief to outsource this technical expertise); they are always helpful, friendly and efficient to work with. I highly recommend working with Tillison for local search engine optimisation"

Harness the Power of Local SEO and Shine in Google Map Packs - Your Gateway to Elevated Local Business Visibility

If you have a business which serves a specific area, then investing in Local search engine optimisation is a must. Customers are searching for a local business online more than ever – it’s critical that your business is found when they do.

Improving your visibility in the search engines is crucial in generating traffic to your website and walk-in visits. Almost 60% of all searches are carried out on mobile, and 70% of businesses in the top 3 map packs receive clicks from users searching on mobile. This presents excellent opportunities for businesses of all shapes and sizes that depend on local audiences for revenue and growth.

By Harnessing our Local SEO strategies, you’re not just playing the visibility game – you’re winning it. Picture this: your business’s Google Business Profile, Bing Places content, and even your map pack rankings at the top of the SERPs, catching the eyes of potential customers without them even clicking on your website. It’s like having a virtual storefront that stands out in the crowd.

Let’s amplify your online presence strategically; dominate map packs, rule search results, and turn curious clicks into loyal customers effortlessly.

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Enhance the Local Presence of your Business with our Tailored Local SEO strategies

Initial Consultation:

A conversation to understand your current position and pain points as well as fully understand your business goals and expectations.

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Local Keyword Research:

Our Local SEO specialists will meticulously conduct in-depth research to identify the most relevant and high-impact localised search terms for your buisness’ online presence.

Tracking and Analytics Setup:

We set up campaign tracking and Google Analytics for your buisness to provide valuable insights into website performance, helping us tailor our strategies for maximum impact.

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Local Listing Optimisation

We will optimise your local listing pages such as Google Business Profile and Bing Places; boosting your business’ visibility in search results, and driving more traffic to your site.

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Citation Campaigns

Our Local SEO experts harness the power of online directories to enhance your NAP information authority in search. Boosting Google’s confidence in your local data, ultimately improving your rankings for targeted local terms.

Local Content

Local Content Strategy

We plan and create localised content to elevate your local data’s authority, enhance topic density for local terms, and cultivate backlink opportunities within the local community

Communications and Reporting:

We offer consistent updates on your local SEO performance, keyword rankings, traffic, and conversion metrics, accompanied by monthly meetings to review progress and make necessary adjustments to our strategies.

Scaling and Growth:

We will continuously monitor and adapt your Local SEO strategy based on data-driven insights, identifying opportunities to scale your business and grow your revenue streams.

Enhance the Local Presence of your Business with our Tailored Local SEO strategies

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Local SEO in SERPs

Elevate Local Foot Traffic or Expand Service Areas by Improving your Map Pack Rankings

Discover the key to unlocking unparalleled success for your local business with our Local SEO experts. As pioneers in the field, we specialise in elevating foot traffic and expanding service areas by strategically optimising your Map Pack rankings. Our proven track record of transforming online experiences speaks to our expertise, and now, we bring that same level of proficiency to your local visibility.

Our approach focuses on refining your online presence and ensuring greater visibility in local search results – getting your business found right when customers need you. We don’t just settle for attention; we drive meaningful and relevant local traffic to your business. Through meticulous keyword research, technical SEO prowess, and a holistic strategy, we position your business to not only stand out but thrive in the local marketplace.

Improve Your Local Search Performance

We’ll review your website and tell you how we can boost your local rankings and drive targeted, high-quality website traffic!

Local SEO Benefits

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Our Approach to Local SEO:

At Tillison Consulting, we specialise in propelling local businesses to the forefront of local search results. We stay ahead of the curve with the latest local search algorithms and adhere to industry best practices to keep you there too! Partnering with our Team ensures clear communication so you know what’s going on, and the awesome results they’re delivering.

Our Local SEO experts are committed to crafting tailored strategies for heightened local visibility. Each project involves thorough competitor analysis, precise execution, and strategic local link building, ensuring your business ranks high in local searches.

Professional, results-driven, and focused on bringing more customers to your doorstep.

Jackie Wakefield
Jackie Wakefield
Head of Performance, Tillison Consulting
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'We take great pride in the work of our Local SEO team to meet the goals of our clients. Increasing the local visibility for LVS Ascot is a great achievement and integral to increasing student enrolment for any education client.'

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Local SEO FAQs

Local Search Engine Optimisation (Local SEO) services are strategies and techniques employed to enhance the online visibility of a business in local search results. The primary goal is to ensure that your business appears prominently when people in your geographical area search for products or services related to your industry. Local SEO involves optimising various aspects of your online presence to improve your rankings on search engines like Google, Bing, and Yahoo within a specific geographic location.

Key components of Local SEO services include:

Google My Business/Bing Places Optimisation: Claiming and optimising your Google Business Profile (GBP) or bing Places listings are crucial. This involves providing accurate business information, including your address, phone number, business hours, and categories.

Local Keyword Optimisation: Incorporating relevant local keywords into your website content, meta tags, and other elements to increase visibility when users search for products or services in your area.

Local Citations: Ensuring consistent and accurate business information across online directories, local websites, and social platforms to build trust and credibility with search engines.

Customer Reviews and Ratings: Encouraging and managing customer reviews on platforms like Google, Yelp, and other industry-specific review sites to boost your online reputation.

On-Page SEO: Optimising your website’s content, meta titles, meta descriptions, and headers with local keywords to signal relevance to search engines.

Local Link Building: Acquiring high-quality local backlinks from reputable sources to establish authority in your geographic area.

Mobile Optimisation: Ensuring your website is mobile-friendly, as many local searches are conducted on mobile devices.

Local Schema Markup: Implementing schema markup to provide search engines with structured information about your business, improving the chances of appearing in rich snippets and local packs.

Local SEO services are essential for businesses looking to attract customers within a specific region, making it easier for potential clients to find and choose your products or services locally.

Keyword research for local SEO involves identifying and targeting the specific terms and phrases that potential customers in your local area are likely to use when searching for products or services. Here’s a step-by-step guide on how to conduct keyword research for local SEO:

Understand Your Business and Audience:

  • Clearly define your products or services.
  • Identify your target audience and their needs.
  • Determine the geographical areas you want to target.

Brainstorm Local Keywords:

  • List the main products, services, and topics related to your business.
  • Include location-based modifiers (city names, neighbourhoods, etc.) to make keywords location-specific.

Use Keyword Research Tools:

  • Leverage keyword research tools like Google Keyword Planner, SEMrush, or Ahrefs.
  • Enter your initial list of keywords to identify search volumes, competition, and related terms.

Explore Local Search Queries:

  • Review Google’s autocomplete suggestions for location-specific keywords.
  • Examine the “People Also Ask” and “Related Searches” sections on search engine results pages (SERPs) for additional ideas.

Analyse Competitor Keywords:

  • Identify competitors in your local market.
  • Analyse their websites and content to discover the keywords they are targeting.
  • Use competitive analysis tools to uncover gaps and opportunities.

Check Google Trends:

  • Use Google Trends to understand the seasonality and popularity of local keywords over time.
  • Compare the relative search interest for different terms.

Focus on Long-Tail Keywords:

  • Include long-tail keywords that are more specific and reflect the unique aspects of your business.
  • Long-tail keywords often have less competition and can attract highly targeted traffic.

Consider Local Intent Keywords:

  • Identify keywords that indicate local intent, such as “near me,” “in [city],” or “local [service].”
  • Think about common questions locals might ask when seeking your products or services.

Prioritise and Refine:

  • Evaluate the research data and prioritise keywords based on relevance, search volume, and competition.
  • Refine your list regularly to adapt to changes in customer behaviour and industry trends.

Create Content Around Targeted Keywords:

  • Develop website content, blog posts, and other online assets that incorporate your targeted local keywords.
  • Ensure that the content provides value to your audience and aligns with their search intent.

By following these steps, you can develop a comprehensive list of local keywords that will help optimise your website for search engines and attract potential customers in your specific geographic area. Regularly monitor and update your keyword strategy to stay responsive to changes in search trends and user behaviour.

SEO (Search Engine Optimisation) and Local SEO services share common goals of improving a website’s visibility on search engines, but they differ in their scope and focus.

SEO (Search Engine Optimisation):

Scope: SEO is a comprehensive digital marketing strategy designed to optimise a website’s online presence, aiming to achieve higher rankings in search engine results pages (SERPs) for relevant keywords. This applies on a global or national scale.
Focus: Its focus is on reaching a broad audience, targeting various keywords and optimising on-page and off-page factors to enhance overall website visibility.

Local SEO Services:

Scope: Local SEO services are a specific subset of SEO, tailored to enhance a business’s online visibility within a targeted geographic area.
Focus: The primary emphasis is on optimising for location-specific keywords and improving local search rankings. Strategies include Google My Business optimisation, local citations, and regionally targeted content to attract customers in a specific locality.

Key Differences:

Geographic Targeting:

SEO: Targets a global or national audience without specific geographic limitations.
Local SEO: Concentrates on attracting customers within a defined local area, such as a city or region.

Keyword Focus:

SEO: Targets a broad range of keywords related to the overall business or industry.
Local SEO: Emphasises location-specific keywords to capture local search intent, often incorporating terms like “near me” or city names.

Optimisation Elements:

SEO: Optimises various on-page and off-page elements to improve website visibility on a larger scale.
Local SEO: Places a strong emphasis on local business directories, Google My Business, and other geographically relevant factors.

Customer Reviews and Citations:

SEO: Considers online reviews and citations but may not focus specifically on local directories and platforms.
Local SEO: Prioritises the management of customer reviews and ensures accurate business information across local directories to build local credibility.

Targeted Audience:

SEO: Targets a broader audience, including potential customers from various locations.
Local SEO: Targets customers within a specific geographic area who are more likely to visit the physical location of the business.

In summary, while both SEO and Local SEO services aim to improve online visibility, Local SEO is more geographically focused, tailoring strategies to attract customers within a specific location. Businesses with a physical presence or those serving a local market can benefit significantly from Local SEO to enhance their visibility in local search results.

Google My Business (GMB) is a free and powerful tool provided by Google that enables businesses to manage and enhance their online presence, particularly in local search results. It serves as a central hub for businesses to control how their information appears on Google Search and Google Maps. GMB is a critical component of local SEO strategies and plays a significant role in helping businesses connect with local customers. Here are the key features and functionalities of Google My Business:

Business Information:

Businesses can provide essential information such as name, address, phone number (NAP), website, business hours, and categories to ensure accuracy in online listings.

Map Listing:

GMB allows businesses to appear on Google Maps, making it easier for customers to find their physical location.

Customer Reviews:

Customers can leave reviews and ratings, contributing to the overall online reputation of the business. Responding to reviews is also possible through the GMB platform.

Photos and Videos:

Businesses can showcase their products, services, and premises by uploading photos and videos to their GMB listing.


GMB lets businesses create posts to share updates, events, offers, or any other relevant information directly on their listing.

Questions and Answers:

Customers can ask questions about a business, and the business owner or the community can respond, by providing additional information.

Insights and Analytics:

GMB provides valuable insights into how customers interact with the business listing, including the number of views, clicks, and customer actions.

Booking Integration:

Some businesses, particularly those in the service industry, can integrate booking features directly into their GMB listing.


Businesses can highlight specific attributes such as wheelchair accessibility, free Wi-Fi, outdoor seating, and more to provide detailed information to potential customers.

By claiming and optimising their Google My Business listing, businesses can significantly improve their chances of appearing in local search results when potential customers are looking for products or services in their area. It’s an essential tool for local businesses seeking to establish and maintain a strong online presence.

Yes, NAP information is crucial for businesses, particularly in the context of local SEO. NAP, which stands for Name, Address, and Phone Number, is essential, and ensuring the accuracy and consistency of this information across online platforms is vital for several reasons:

Local Search Rankings:

Search engines, especially Google, rely on NAP information to verify the legitimacy and relevance of a business. Consistent NAP data helps search engines accurately associate your business with a specific location, improving your chances of ranking well in local search results.

Google My Business (GMB) Optimisation:

When you claim and optimise your Google My Business listing, providing accurate NAP information is a fundamental step. Google uses this information to display your business in local search results and Google Maps.

Local Citations:

Local citations are mentions of your business on various online platforms, directories, and websites. Consistent NAP details across these citations help establish trust and credibility with search engines, positively impacting your local SEO efforts.

User Trust and Experience:

Accurate NAP information instils trust in potential customers. When users find consistent details about your business across different platforms, it enhances their confidence in your legitimacy and reliability.

Local Pack and Map Results:

Local search results often include a map and a local pack, showcasing businesses in the area. Accurate NAP data increases the likelihood of your business appearing prominently in these results, making it more visible to local users.

Local Business Directories:

Many online directories and review platforms use NAP information to categorise and list businesses. Ensuring consistency across these directories improves the overall online presence of your business.

Voice Search and Mobile Devices:

With the rise of voice search and mobile device usage, accurate NAP information becomes even more critical. Users searching for local businesses through voice commands or on-the-go rely heavily on accurate location details.

To maximise the effectiveness of your local SEO efforts, regularly audit and update your NAP information across all online platforms, directories, and your own website. Consistency is key, so make sure the information is identical everywhere it’s listed. This practice not only benefits your search engine rankings but also enhances the overall user experience and trustworthiness of your business.

The local ranking of a business is influenced by several factors, but three main elements play a significant role in determining how well a business performs in local search results:


Definition: Relevance refers to how closely a business’s products, services, or content align with what a user is searching for.

Significance: Google aims to provide users with the most relevant results based on their search queries. To improve local ranking, ensure that your business information, website content, and keywords are closely related to the products or services you offer.


Definition: Proximity relates to the physical distance between a user’s location or specified location and the businesses listed in local search results.

Significance: Businesses closer to the user’s location or the specified location in the search query are more likely to appear higher in local search results. Google prioritises proximity to enhance the user’s experience, particularly for queries with local intent, like “near me” searches.


Definition: Prominence reflects the overall popularity, reputation, and visibility of a business both online and offline.

Significance: Google considers the prominence of a business when determining local rankings. Factors such as the number and quality of customer reviews, online ratings, backlinks, and mentions across the web contribute to a business’s prominence. A well-established and positively reviewed business is more likely to rank higher in local search results.

By focusing on relevance, proximity, and prominence, businesses can optimise their online presence for local search and improve their chances of ranking higher in local search results. Strategies such as local SEO practices, managing online reviews, and maintaining an accurate Google My Business listing contribute significantly to enhancing these key elements.

In Local SEO, citations refer to online mentions of a business’s key information, including its Name, Address, and Phone Number (NAP), on various websites, directories, and platforms. Citations play a crucial role in establishing the credibility and legitimacy of a business within a specific geographic location. Here’s why citations are important in Local SEO:

Local Business Validation:

Citations serve as a form of online validation for your business. When search engines find consistent NAP information across different online platforms, it reinforces the legitimacy of your business’s presence in a specific locality.

Trust and Credibility:

Consistent and accurate citations contribute to building trust with search engines and potential customers. When users encounter reliable information about your business on various platforms, it enhances your credibility in the local market.

Local Search Rankings:

Search engines, such as Google, use citations as a key factor in determining local search rankings. Businesses with a higher number of accurate citations are often perceived as more relevant and authoritative in local search results.

Local Pack Inclusion:

The local pack, the set of business listings displayed prominently in local search results, heavily relies on citations. Businesses with well-optimized and consistent citations are more likely to be featured in the local pack, increasing visibility and click-through rates.

Consistency Across Platforms:

Maintaining uniform NAP information across various directories and platforms is essential. Inconsistencies can lead to confusion among both users and search engines, potentially harming your local SEO efforts.

Enhanced Online Visibility:

Citations contribute to the overall online visibility of your business. Being consistently listed in reputable directories and platforms makes it easier for potential customers to discover your business when searching for relevant products or services in your local area.

Local Partnerships and Collaborations:

Building citations often involves listing your business on local directories, chambers of commerce, and industry-specific platforms. This not only enhances your online presence but can also lead to local partnerships and collaborations, further boosting your business’s reach.

To make the most of citations in Local SEO, businesses should ensure that their NAP information is accurate, consistent, and up-to-date across various online platforms. Regularly auditing and managing citations helps maintain a strong online presence, contributing to improved local search rankings and increased visibility within the local community.

Quality content is a game-changer for boosting your Local SEO. Here’s the lowdown:

Relevance is Key:

Craft content that’s spot-on for your local audience. Use local lingo, mention nearby landmarks, and tailor it to what your locals are searching for.

Keyword Goldmine:

Sprinkle your content with local keywords. Think about what your customers might type into Google when looking for businesses like yours in the area.

Google Loves Freshness:

Regularly update your content to keep it fresh. Google favours websites that stay current and relevant. Add new info, showcase your latest offerings, and keep things buzzing.

Local Stories and Testimonials:

Share local success stories and customer testimonials. It adds a personal touch and builds trust with potential customers.

Neighbourhood-Friendly Blogging:

Start a blog and share insights about your neighbourhood. Talk about local events, community initiatives, and anything that ties your business to the area.

Google My Business (GMB) Posts:

Use the ‘Posts’ feature on Google My Business to share updates, events, and special offers. It’s like a mini blog for your business right on Google.

Optimise Meta Tags:

Don’t forget about meta tags! Craft compelling meta titles and descriptions with local keywords to entice clicks from your local audience.

Local Backlinks:

Build local backlinks by reaching out to other businesses, local organisations, and community websites. It shows Google that you’re part of the local scene.

Mobile-Friendly Content:

Make sure your content looks great on mobile devices. Many local searches happen on smartphones, so a mobile-friendly site boosts your chances.

Engage on Social Media:

Share your local content on social media. Engage with the community, respond to comments, and let your locals know what’s happening.

Supercharge Your Online Sales

Business Owner, Sports eCommerce Store
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"We get calls and emails every day from SEO companies guaranteeing rankings and promising the earth, but we needed to work with someone we could trust, who knew what it took to increase our site’s rankings and traffic. Ours is a tough market, pitching us against some very powerful high-street brands with much larger budgets than we can boast. I like that I can have regular dialogue with a team that understands my business and cares about the results we achieve together."

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