In working with the team at Tillison Consulting, I’ve been really pleased with the communication from the team. I feel like we’re involved and always know what’s going on with our project and what we can do to improve the results we’re achieving. I’d definitely recommend them to any business looking to increase leads or sales online.”
Max Underhay – Sales Operation Manager, Excell Metal Spinning
We want to be part of your success
If you have a Brick and Mortar business or serve a location area, then you must invest in Local SEO. Customers are searching for a local business online more than ever so it is time to switch up your advertising efforts.
Improving your visibility in the search engines is crucial in generating traffic to your website and walk-in visits. With more than two-thirds of all searches carried out on mobile, almost 50% of businesses in the map pack receive a visit or appointment booking the same day as they are found. This presents excellent opportunities for businesses of all shapes and sizes looking to target a local audience.
At very little cost, the help of our local SEO services will:
At Tillison Consulting, we have proven experience working with businesses across a number of industries. So whether you work in beauty and aesthetics, groceries, in the legal and education sector or anyone with a physical location or service area (e.g. Plumber). We can help you!
Our local SEO services have helped grow businesses up and down the country, from Newcastle to Portsmouth.
288% increase in organic traffic for engineering company
Our local SEO services for Excell Metal Spinning saw their organic traffic skyrocket. We can do the same for you!
Give your business’ visibility a huge boost with Google My Business. It’s vital for businesses looking to boost local awareness and drive traffic to your site. Having an optimised Google My Business will get you on Google Maps and in the Local map. In the right hands, it’s a very powerful tool for local SEO and will showcase how great your business is.
In order for your local target audience to find you, we will optimise your landing pages with a mixture of targeted location keywords and technical elements that will send ranking signals to Google. This will be backed by thorough keyword research and excellent website copy tailored to local terms and help you rank higher organically too.
Citations are mentions of your business name, address, phone number or website (NAP+W) anywhere on the internet. They are a ranking factor as they tell Google you are a trusted business. It’s important that they are consistent. We build and manage citations on the high authority directories to uniform and increase your website’s local rankings.
We will target relevant, local websites to build inbound links to your site. This will not only help drive traffic to your website but will improve your site’s domain authority – boosting its ranking in the search results. This is a great way to get your name out into the local community.
Whether it’s blogs, infographics, guides or videos, content is crucial to your SEO efforts. We develop content plans tailored to your aims to keep your site fresh, demonstrate your expertise and grow an audience. Ensuring that content is targeted towards your location and service areas.
We have proven experience in building brand awareness and improving trust for local businesses through a number of PR opportunities with charities and relevant industry associations. We will help you get into the Local Press to boost your reputation in the local community and also create links to your website which will help your rankings. We also monitor and increase customer reviews.
Our promise to every client adopting our local SEO services is that we will research and give you a realistic outcome and timescale for your budget.
We will work hard to make sure that you understand progress on your project and the results we’re achieving, and continue to invest time to research changes in local SEO best practices so that you can stay ahead of your competition.
Local SEO services are a number of techniques used to improve your rankings in local searches. These include Google My Business optimisation, Citation management, Reputation monitoring, Local PR coverage, Mobile Optimisation and Content creation. All of these combined will help your business higher in the search engine results and in the local pack.
Local SEO is a search engine optimisation strategy used to increase search engine rankings for location-based searches. If you type in your business niche e.g. Beauty salon and Google shows a Google Maps and a list of businesses below (aka The Map Pack) then your business can benefit from Local SEO. It concentrates on location-based keywords for specific and broader searches e.g. Digital Marketing Agency Portsmouth and Digital Marketing Agency Hampshire.
Keyword research for local SEO will look at the services and locations and combine them to make location keywords. Location keyword research will help optimise your content, increase your voice search optimisation and boost your rankings locally.
SEO is a strategy to earn organic traffic and visibility on a national and global scale, whereas local SEO is an attempt to earn this visibility in a certain location. Google pulls in information about businesses and presents them above the organic search results. This is called the map pack and it is a great way to attract customers in the local area. Both use many of the same techniques but Local SEO uses extra techniques such as Google My Business, generating reviews and building citations.
Google My Business is a free tool for businesses to manage their online presence on Google Maps and Search. Businesses can add all their essential information including opening hours, business description and business contact detail (NAP), areas you serve, your business category, photos, posts about updates, deals and events. Google uses these to rank your business for related local searches. Having a Google My Business also allows visitors to contact you or request directions at the click of a button from your mobile or desktop.
Every business, small or multi-location, needs to implement a local search engine optimisation (SEO) strategy in order to grow and increase its customer reach. In our local SEO guide, we will explain what local SEO is, why you need it, and how it can improve the visibility of your website and improve business awareness.
Find out what else we can do for you
Our PPC specialists can help you accelerate brand awareness and generate sales and leads through effective social campaigns.
Our expert team of web designers will create the perfect online platform that will help boost your bottom line.
Understand what your website traffic is doing and improve the customer interactivity, performance and, most importantly, revenue of your site.
Bespoke digital marketing training and coaching to help you achieve greater success and an increase in revenue from your marketing campaigns.