Successful SEO Agency

The short answer is no. In today’s Google algorithm there is no ranking benefit in including keywords in your domain name, but you should consider the “clickability” of your domain name, which could increase the CTR rather than the rankings.

Indirectly, yes. Optimising pages for relevance, speed and improving visitor experience will help support your SEO strategy and are factors in the Google Ads Quality score.

Optimisation can therefore increase ad rank and lower the average cost per click, not to mention those all important conversion rates too, of course!

Yes.

The volume of internal links to a page helps search engines understand which of your pages are the most important on your site.

The anchor text used to link to pages indicates what a search engine might rank that page for.

Yes, posting great blog content can help your SEO strategy.

Firstly, creating optimised blog content can rank those pages in Google and attract traffic to your site. This content is often much easier to rank than your sales pages, which are typically much more competitive.

Secondly, linking from relevant, supporting content to your sales pages helps a search engine understand your depth of knowledge and expertise.

Yes.

Page meta titles and descriptions and image alt tags, for example, help search engines understand what a page is about and what it might consider ranking that page for.

Yes, as part of the wider user experience signal used by search engines.

Google (other search engines are available) stated way back in 2010 that “Like us, our users place a lot of value in speed – that’s why we’ve decided to take site speed into account in our search rankings“.

And even if page speed weren’t a ranking factor, it is most certainly a factor in increasing conversion rates, getting you more leads and sales.

There’s no simple answer to this other than, “it depends”.

Pay Per Click (PPC) works beyond Paid Search – across a huge display network where banner ads can be displayed, for example. SEO can’t compete with that directly.

However, comparing paid search with SEO, there are pros and cons to each;

 – you pay for every click with PPC, but organic clicks are free

 – PPC can deliver traffic almost immediately, whereas SEO takes time and investment to build and create a solid return

 – the ROI from SEO typically outweighs that of PPC

In our experience, there is typically room for both within a Digital Marketing Strategy and those businesses which dominate their market invest in both.

SEO is part of a wider Digital Marketing Strategy.

Optimising your pages and your site to rank higher in search engines can deliver more traffic, but it is equally important to consider;

1. The quality of that traffic and what value it adds to your brand and business.
2. The conversion rate of your landing pages. Conversion Rate Optimisation (CRO) is an equally critical step in increasing leads and sales

SEO should be considered as a continuous investment with results improving steadily.

The optimisation of pages and technical SEO can have an impact on rankings within days, but that does not necessarily mean your site will rank top for every keyword within the same time frame.

Typical factors to consider are;

1. Where your page/site currently ranks for a keyword. If you already rank OK, you may see some ranking gains within days.
2. The volume of traffic and the level of competition. If you’re in a tough space targeting really valuable search traffic, that’s going to take a while, but will be worth the journey.
3. The competition. If you’re up against high authority domains with well-optimised pages and content, be prepared for a longer journey to make up ground.

Our team will work with you to create realistic goals which are achievable within your budget and to avoid engaging in battles you just can’t win without a budget to match.