Law Firm Digital Marketing Agency

You can promote your law firm in many ways!

To bring more relevant traffic to your website, one highly effective way is to increase your site and page rankings in search engine results. Search engine optimization (SEO) is a great way to increase your organic traffic, whereas pay-per-click (PPC) advertising will enable you to generate more traffic with paid Google Ads such as Search Ads, Display Ads, etc.

This can also be achieved by increasing the number of touchpoints in your strategy to build brand awareness and reach. Building a strong social media presence and providing valuable information and content through your platforms is another great method.

Of course, this is just the tip of the iceberg. If you’re interested in learning which strategies would be best for your business, and how we can help, get in touch!

Most digital marketing strategies are effective for law firms as long as they are implemented, monitored and optimised effectively.

When a prospective client is in need of legal services, in most instances they will begin their search through a search engine. Your website is the information point for your business and the higher you appear in search results for legal services, the better. 

A well-optimised website is the best place to start for improving your marketing initiatives. You will see a better return on other effective marketing channels, such as PPC and SEO, if your website clearly communicates your products and services, is easy to navigate and features consistent branding.

Absolutely.

Having a strong digital presence is increasingly becoming a necessity for any business looking to expand. You should never underestimate how much of a prospective client’s decision-making occurs online, nor should you underestimate the power that online advertising has over this decision-making.

Digital marketing is extremely effective in building brand awareness, credibility and authority. With the right strategies, you’ll be able to reach the right people, at the right time, on their platform of choice and present your legal services as the solution to their problems.

Yes, it can.

Highly targeted digital marketing strategies, such as pay-per-click (PPC) advertising, allow you to be very specific on what you show prospective clients, when you show it and how you show it. For instance, you could set up Google Search Ads to display when a prospective client searches for a specific search term, allowing you to promote your urgent legal services when they need it.

Yes, our team will provide you with regular reports of the progress of your campaigns and you’ll have access to our project management system. This way, you’ll be kept in the loop about all the work we do and how everything is performing.

SEO for solicitors presents a number of incredibly powerful opportunities. As a solicitor, you will rely on attracting prospective clients from nearby areas. A local SEO strategy will help you reach that local audience, increase the traffic to your website and increase the number of clients.

Our team will confirm the potential budget you could spend for each campaign and a realistic ROI you can aim for.

Typically, a law firm might spend between £1,000 and £1,500 per month on marketing services and media budget, but that does depend on the size of the area the practice serves and the number of products and services which need marketing.

It’s definitely worth it!

Google Business Profile is a free tool for businesses to manage their online presence on Google Maps and Search. Lawyers can add all their essential information including opening hours, business description and business contact detail (NAP), areas you serve, your business category, photos, and posts about updates, deals and events. Google uses these to rank your business for related local searches.

Having a Google Business Profile also allows visitors to contact you or request directions at the click of a button from your mobile or desktop.

There’s no simple answer to this other than, “it depends”.

Pay Per Click (PPC) works beyond Paid Search – across a huge display network where banner ads can be displayed, for example. SEO can’t compete with that directly.

However, comparing paid search with SEO, there are pros and cons to each;

 – you pay for every click with PPC, but organic clicks are free

 – PPC can deliver traffic almost immediately, whereas SEO takes time and investment to build and create a solid return

 – the ROI from SEO typically outweighs that of PPC

In our experience, there is typically room for both within a Digital Marketing Strategy and those businesses which dominate their market invest in both.

Conversion rate optimisation is the process of optimising your website or landing pages to encourage users who visit it to make the desired action (also called a conversion).

By utilising Conversion Rate Optimisation (CRO) for your website you will have a much higher opportunity to engage with your website visitors and ultimately make more sales!

Not only does CRO lower your customer acquisition costs; it also gets more value from the visitors and users you already have.

By improving the usability of your website on both desktop and mobile, you’ll help your customers find what they are looking for in the small window they have, and that couldn’t be more important in 2022.