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PPC Services for Law Firms

Increase your ROI with our expert PPC for lawyers team

Get Your Lawyer Growth Plan Now

Please provide your details below and one of our specialists will be in touch as soon as possible.

Whatever your digital marketing goal, we'll get you there

Are you struggling to get relevant traffic to your website?

74% of brands say that PPC is a huge driver for their business. 

With the right strategy and implementation, a well-targeted pay per click (PPC) campaign can significantly increase sales through your website.

We want to be part of your success

An Expert PPC Agency

As a PPC agency that thrives on success, our specialists have years of experience in delivering fantastic results for clients across all sectors. 

Our Google Premier Partner status means that we have proven ad skills and expertise in running successful PPC campaigns. We have met the high spend requirements set to achieve this accreditation, delivering tremendous revenue growth for our clients.

With the right strategy and implementation, a well-targeted PPC campaign will;

Lawyer Campaign Fundamentals

What to expect from our PPC experts

Objectives & Goals

We know that every Lawyer has their own objectives and goals. By understanding your brand, audience, and competitors, we establish a PPC strategy to acquire more potential clients.

Keyword Research

Our PPC specialists continually identify the high-intent search terms to drive clients to your site, right when they need a Lawyer.

Campaign Structure

Crucial to successful PPC performance, your campaign will get the best possible return through targeting the right audience with the right ad at the right time.

Conversion Tracking

Our work doesn’t end when we’ve set up your campaign. By implementing PPC conversion tracking to track calls and lead forms, we measure and scale campaign performance.

Compelling Ad Copy

We will write keyword-rich copy that is engaging and informative. Creative ads will represent your law firm and are appropriately tailored to your target audience, giving your campaign the greatest chance of success.

Great Communication

Our PPC team is an extension of your team – our greatest successes are achieved through collaborative relationships with our clients. This ensures you have as much information about the campaigns as you need.

Pay per click ROI calculator

Discover how we can boost your return on investment

Setting up a pay per click campaign is a great way to increase relevant traffic through to your website, but how do you know whether it’s going to bring you in the success you are looking for or not?

As every click costs your business money, you need to ensure that the investment can be justified and to help you to do this we have developed a ROI calculator below that gives you a great understanding of whether this investment will pay dividends or not.

Project Monthly Budget


How much do you currently spend a month on pay per click ads? If you haven't started advertising as yet, just test out a number. Once you've entered all other metrics below, come back to see how a different budget affects profit.

Expected Cost-Per-Click


How much are you willing to pay for a click? If you're not sure, you can always use the Google Keyword Planner for help estimating your CPC for search ads.

Target Conversion Rate


How often does a website visitor convert into a sale/lead or enquiry? Use Google Analytics data to get this figure or use the industry average of 2%-4%

Average Order/Sale Value


What is the average order or sales value of every customer transaction? Or put another way, how much is a client worth to you.

Conversion Rate


Discover the average rate at which you convert leads (or website users) into sales or enquiries.


Number of Clicks


Number of Leads



£ 83

Value of a Lead

£ 250

Expected Revenue

£ 6,000

Expected Profit

£ 4,000

Return on Ad Spend


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Proven PPC Results

277 Applications through Google Ads

Our PPC experts helped our Training Provider client’s applications dramatically increase. We can do the same for you.

Google My Business Updated With Search Results Data

Our PPC for Law Firms Promise

No matter how large or small you are, or whatever sector you operate in, we treat every business with the same respect.  We will:

PPC Services for Law Firms FAQs

There are plenty of reasons why your law firm will benefit from digital marketing.

For one, ad campaigns will increase awareness of your brand among your target audience. You can also adapt your marketing approach depending on your results, the time of year and more to achieve the best results. This is where marketing for law firms is advantageous – we know the law sector inside out, and we can implement the changes necessary to increase clients.

Your website is obviously vital when it comes to marketing for law firms, but you have to drive the right traffic to it. Search engine optimisation (SEO) and ad campaigns on search engines and social media channels will help you achieve this. However, these take specialist knowledge and a considerable amount of time, so why not hire a specialist agency to do it for you?

Yes, our team will provide you with regular reports of the progress of your PPC campaigns and you’ll have access to our project management system as well as direct access to your own PPC-related accounts, of course.

There’s no simple answer to this other than, “it depends”.

Pay Per Click (PPC) works beyond Paid Search – across a huge display network where banner ads can be displayed, for example. SEO can’t compete with that directly.

However, comparing paid search with SEO, there are pros and cons to each;

 – you pay for every click with PPC, but organic clicks are free

 – PPC can deliver traffic almost immediately, whereas SEO takes time and investment to build and create a solid return

 – the ROI from SEO typically outweighs that of PPC

In our experience, there is typically room for both within a Digital Marketing Strategy and those businesses which dominate their market invest in both.

Law Firm PPC services use a number of techniques to improve your firm’s awareness.

PPC ads allow you to target your ideal customers.

Aside from keywords, PPC ads also offer targeting options like past online activity or demographics. PPC ads are also great for retargeting campaigns that target visitors who didn’t purchase after landing on your site the first time.

As one of the most effective forms of advertising, with PPC you will only pay each time one of your ads is clicked on.

Done right, a good PPC for law firms campaign will help boost your brand awareness, increase website visits and improve conversions.

Related Services

Find out what else we can do for you

Our experienced specialists can help you to significantly improve your return on investment through Google Ads Management.

Gain traffic and increase sales for your eCommerce store through a Pay Per Click campaign, optimised by our team of Google Shopping Experts.

By adding a Microsoft Advertising campaign to your strategy, you can drive high intent traffic to your website and boost sales and enquiries by up to 15%.

Our PPC specialists can help you accelerate brand awareness and generate sales and leads through effective social campaigns.

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