Working with Tillison Consulting has been amazing. The results and return on investment have been fantastic. This year Tillison has helped us to achieve our best monthly sales figures ever.”
Chris Perry – Rinkit
Tillison Consulting boasts a skilled team of Google Shopping experts, ready to elevate the performance of your eCommerce campaigns. Our adept team maximizes budget utility, augments ROI, and facilitates the expansion of your profit margins.
We want to be part of your success
Google Shopping stands as the preferred channel among eCommerce retailers. When finely tuned, it aligns the search phrases individuals employ on Google with your product stock, guaranteeing prominent placement for your brand.
Just running shopping campaigns to get more sales or to increase turnover is not enough. Here at Tillison we design paid campaigns solely focusing on getting the best return on ad spend we can get that will significantly improve your profitability.
Mark Tillison – Managing Director
Being a Google Shopping agency, our aim revolves around optimizing your campaign’s potential, ensuring your products reach the intended target audience. To achieve this, we:
274% increase in sales for home decor company
Our Google Shopping Services saw Modern Mirror Design’s revenue skyrocket. We can do the same for you.
We arrange and meticulously configure your Google Merchant Center account, enabling the transformation of your data and the acquisition of exceptionally pertinent traffic for your website.
We acquaint you with proven bidding tactics, guaranteeing bids that secure ample clicks while maintaining profitability by avoiding excessive costs.
Within our range of Google Shopping management services, we conduct a thorough examination of your website. Collaboratively, we address any obstacles that might impede your attainment of the necessary return on ad spend.
Managing Google Shopping can be intricate and demands significant time investment. Our proficient experts boast established achievements and are committed to securing the optimal ROI for you.
During your primary consultation, we ensure transparency regarding your campaign and objectives. Collaboration stands as a pivotal element of triumph, and we’ll closely partner with you to attain remarkable outcomes.
No, Google Shopping is not a traditional marketplace where transactions occur directly on the platform. It’s a comparison shopping engine that displays product listings from various online retailers. When users click on a product, they are directed to the retailer’s website to complete the purchase.
Google Shopping is a platform provided by Google that allows online retailers to display their products directly in search results. When users search for specific products on Google, they can see images, prices, and links to online stores where they can buy those products.
Yes, Google Shopping operates on a pay-per-click (PPC) model. This means you’re charged when someone clicks on your Shopping ad and is directed to your website. The amount you pay for each click is determined through a bidding process, where you compete with other advertisers for ad placement. It’s important to manage your bids effectively to control costs and optimize your return on investment.
Google Ads is a broader advertising platform that allows businesses to create various types of ads, including text, display, and video ads, which appear across Google’s network. Google Shopping, on the other hand, specifically focuses on showcasing products with images and prices in search results, making it more suitable for e-commerce retailers.
Yes, you need an active website where customers can browse and purchase your products. Google Shopping ads direct users to your website’s product pages. So, having a functional and user-friendly website is essential for a successful Google Shopping campaign.
Setting up Google Shopping involves a few costs. Creating an account on Google Merchant Center is usually free. However, you’ll incur costs related to advertising, such as the budget you allocate for your Google Shopping campaigns. The actual cost can vary widely and depends on factors like your campaign goals, competition, bid strategy, and the number of products you’re promoting.
To get your products listed on Google Shopping, you need to set up a Google Merchant Center account and create a product data feed. This feed contains detailed information about your products, such as titles, descriptions, prices, and images. Link your Merchant Center account to your Google Ads account, create a Shopping campaign, set your budget and bidding strategy, and your products should start appearing in Google Shopping search results.
Our Google Shopping experts will consistently update you regarding the advancement of your campaigns. Additionally, you will enjoy entry to our project management platform, and naturally, direct access to your personal Google Shopping account will be at your disposal.
Google Shopping ads are effective because they show visual images of products along with important details like prices and store names. This visual information helps potential buyers quickly compare options and make informed purchasing decisions. The ads also target users who are actively searching for specific products, increasing the likelihood of conversions.
The time it takes for Google Shopping ads to become effective can vary based on factors like your campaign setup, product competitiveness, and ad quality. Generally, you may start seeing results within a few days to a couple of weeks after setting up your campaigns.
Find out what else we can do for you
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