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Google Shopping Experts

Significantly increase your traffic volumes and sales

Google Shopping Ads are a fantastic way to promote your eCommerce store, bring highly relevant users to your site and are an essential tool for any serious online store.

At Tillison Consulting we have an experienced team of Pay per Click Specialists who use their years of experience to optimise Google Shopping campaigns for leading eCommerce stores. With the support of our Google Shopping experts, you will gain more traffic and sales from search queries on Google’s network.

Google Shopping Ad Campaigns

Google Shopping Ads are usually populated using an optimised feed of products from your website which includes product descriptions, titles, stock, pricing and a plethora of other attribute data, meaning that your listings are near real-time for accuracy.

Within Google Ads, a shopping campaign is created, bidding on your inventory which matches users’ Google queries. The longer your campaign runs, the more data our Google Shopping Consultants have to optimise performance, with different bids being applied to each category of products. You’ll set a daily budget to keep control of your spend while we carry out your shopping ads management.

Google Shopping Management Service

As a Google Shopping agency, our management services will help you to maximise the potential of your shopping campaign. With this service we would typically:

  • Set up your Google Ads and Google Merchant Centre accounts
  • Configure your Shopping feed to increase relevance and drive sales
  • Segment your products into different categories
  • Track and report your Google Shopping campaign performance
  • Carry out general Google Shopping optimisation tasks to maximise your ROI

We would love to be part of your success

Google Shopping Management Fundamentals

Product Feed Structure

Optimising your Google Shopping Feed is crucial as it strongly influences the performance of your campaigns. We will conduct deep keyword research to improve product titles and descriptions, helping you to increase conversions and grow revenue.

Campaign and Ad Grouping

The way you structure your Google Shopping Campaign and Ad Groups depends on what you want to achieve with your campaign. We will identify which structure will present the best benefits for your business and optimise it to achieve the highest ROI possible.

eCommerce Tracking

As Google Shopping Experts we want to make your campaign successful, increasing your conversion rates while also being cost-efficient. To achieve that we will analyse your sales values and campaign costs, in order for you to obtain a great Return on AdSpend.

Merchant Centre Configuration

Google Merchant Centre is a tool which helps you to upload product listings to your Google Shopping feed. We will properly configure your Google Merchant Centre account, allowing you to transform your data and get relevant traffic and conversions.

Conversion Rate Optimisation

A great user experience can significantly increases sales.  We will audit your website to identify potential issues and work with you to resolve these.  This in turn will help you to increase your conversions and reduce your cost per conversion.

Bid Optimisation

Advanced attribution is one of the most pivotal advances in digital marketing, allowing you to measure credit for conversions more fairly across multiple pages. We will introduce you to attribution models which you can use to identify all of the channels used before a user converts.

The work on our campaigns has significantly improved the ROI, quickly having a positive impact on the cost per sale by improving the percentage of visitors who actually bought something during the visit to our site.”

“The way Tillison works suits us perfectly and we have been happy to recommend them to our business contacts and will continue to do so.”

John Elston – Web Franchise Manager

Our Google Shopping Promise

Our Google Shopping Experts are all experts in their field with a proven track record in gaining the best ROI possible for clients over many years.

In your initial Google Shopping consultation, we will be honest about the realistic outcomes for your budget and communicate clearly and regularly so that you can monitor progress towards our goals. Collaboration is one of our key pillars of success and we will work with you to achieve some fantastic results.

Related Services

Our experienced Specialists can help you to significantly improve your return on investment through Google Ads Management.

Get a detailed insight into your current organic rankings and understand what’s stopping your website from ranking higher.

Our SEO team can provide services to help boost search engine rankings and send more relevant organic search traffic to your website.

Learn how your customers are finding and engaging with your website, and how you can gain useful business insights from this information.

Some of our Clients