With over 13 years experience and many successful education marketing campaigns for independent schools and colleges behind us, Tillison Consulting will provide you with an exceptional return on investment for you institution, whether you are looking to increase applications for specific courses, promote your Open Days, or get more businesses and young people involved in apprenticeship programmes.
We will work with you to understand your goals, your target audiences and then our prestigious Google Premier Partner team will create campaigns that will ensure you achieve your goals.
Steps to success;
1. Discuss and understand your goals and objectives
2. Understand your target audience
3. Create a strategy, budgets and choose ad platforms (Google, Facebook, YouTube, Twitter etc.)
4. Clearly define your marketing messages
5. Create campaigns and launch, measuring and optimising results
Google Ads Search is a great way to target students that know what they are looking for. There are also options to target students by their interests and the websites that they have visited. This is great for course applications as well as broader brand awareness.
As the first port of call for many students and parents alike, your website needs to stand out and provide the user a window into your world. We will work with you to create a fantastic looking, responsive website that is fit for purpose and something you can be proud of.
Social media is a powerful way to connect with your current and potential audience. It’s a great marketing tool and can help increase your brand visibility and enhance student applications in a way that’s fast and cost-effective. Use channels like Facebook, Instagram, Snap Chat and Tik Tok to target and engage both students and parents.
Digital PR is great at helping you reach your target customers by featuring your educational institution on the websites they read, the podcasts they listen to and the social media accounts they love. Use all those great news stories to raise your profile or increase your organic search ranking on Google.
As one of the leading digital marketing agencies in the UK we understand the benefits of creating a great education digital marketing strategy that seamlessly ties in your business objectives to the right marketing channels. We will work with you to grow your online presence and achieve your objectives.
At Tillison Consulting we genuinely believe that honesty is the best policy – our bespoke digital marketing solutions and dedicated Digital Marketing Team for the Education Sector have achieved significant success for hundreds of different businesses, but we will only set up a campaign which we strongly believe will exceed your expectations and provide you with the returns you need.
Our Education Marketing team will provide a realistic outcome and timescale for your budget and work hard to make sure that you understand the progress on your project and the results we’re achieving, whether you’re a private school or a public college.
Open Day numbers have doubled over last year
Our experienced Specialists can help you to significantly improve your return on investment through Google Ads Management.
Get a detailed insight into your current organic rankings and understand what’s stopping your website from ranking higher.
Gain traffic and increase sales for your eCommerce store through a Pay Per Click campaign, optimised by our team of Google Shopping Experts.
Learn how your customers are finding and engaging with your website, and how you can gain useful business insights from this information.