Google Ads for Education

Convert Ad Clicks Into Enrolments By Leveraging The Potential Of Google Ads To Enhance The Online Visibility Of Your Academic Institution.

Jackie Pollard
Jackie Pollard
Marketing Manager, LVS Ascot
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“Please can you stop the advertising for the open day 26th June? We have 180 families booked in and have reached capacity. Great job on getting so many attendees registered so quickly”
Sally Nash
Sally Nash
Head of Marketing, Lockers Park School
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"The Tillison team have been a joy to work with. Not only are they deep experts in their field (it’s a relief to outsource this technical expertise); they are always helpful, friendly and efficient to work with. I highly recommend working with Tillison for search engine optimisation, website hosting, and PPC.”
Claire Rodgers
Claire Rodgers
Windsor Forest College Group
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"Open-day numbers are really strong! Around double what we had last year for Windsor, and the other courses are looking very positive too. "
Emma Fraser
Emma Fraser
Student Recruitment Manager, University of Portsmouth
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"Other institutions are known for having a Math course but this is a new development for us. So far, we’ve had 41 applications for the Math course, which is really pretty good for a new course. Thanks to everybody at Tillison Consulting for their help and advice during this campaign."

Leave a Lasting Impression: Amplify Your Visibility through Google Ads for Education

Through the strategic optimisation of Google Ads, your educational institution can amplify its online presence, leading to growth in student enrolments. Our customised Google Ads Education campaigns aim to position your education website prominently in local search results, increasing traffic and reaching more potential students and their families.

By executing precisely targeted Google Ads campaigns, your educational institution can attract the right audience, resulting in significant increases in enquiries, higher registration numbers for open days and substantial growth in enrolment figures.

Our tailored approach to Google Ads establishes your educational institution as the preferred choice, improving your online presence and building a reputation as the trusted, leading educational provider in your local community.

Explore how our Google Ads campaigns can transform your Return on Investment (ROI), laying the groundwork for sustained future success.

Drive Excellence: Google Ads Campaigns for The Education Sector

A discussion aimed at gaining insight into your present circumstances and challenges, while also comprehensively grasping your business objectives and anticipations.

Keyword Research:

Our team of Google Ads experts will diligently conduct thorough research to pinpoint the most impactful search terms for enhancing your educational facilities’ online visibility.

Tracking and Analytics Setup:

In this stage, we ensure that the necessary tracking tools are set up correctly, as they are essential for understanding user behaviour in the Google Ads campaigns. This helps us to tailor strategies specifically towards your academic institution’s objective.

Google Ads Ad Copy Icon

Ad Copy & Campaign Structure:

Crafting compelling ad copy and structuring campaigns strategically ensures the right messages reach the right audiences, and we will customise these for your educational institution to get valuable traffic to the website.

Bidding Strategies Icon

Biding Strategies:

Our smart bidding strategy approach, rooted in data analysis and keyword insights, ensures your ads secure prominent positions on the Google Search Network in a way that is cost-effective for you.

Measure & Optimise Performance:

We continuously analyse Google Ads metrics to fine-tune your campaigns towards converting more interested individuals into passionate learners at your institution of learning by optimising every aspect of your Google Ads campaigns.


We provide regular updates on the performance of your Google Ads, including insights into traffic and conversion metrics. Additionally, we conduct monthly meetings to review progress and make any necessary adjustments to our strategies.

Scaling and Growth:

We’ll consistently observe and adjust your Google Ads Campaigns using data-driven insights. This involves identifying opportunities to expand your business and enhance revenue streams.

Drive Excellence: Google Ads Campaigns for The Education Sector

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Target Your Education Institution's Ads to the Right Audience

Our Education Ads Campaigns ensure that your marketing messages reach the most relevant audience – prospective students and parents actively researching educational facilities in their local area.

Using careful, strategic targeting, we meticulously refine campaigns to engage specific demographics in precise locations. This delivers a greater number of enquiries and significant increases in enrolment numbers.

Work with our team of Education Google Ads specialists to connect with your target audience and to achieve your education marketing goals.

Improve Your Performance In Google Ads

Optimise your Google Ads performance with our targeted strategies for enhanced results.

Google Ads Benefits

Our Approach

The Education Team at Tillison Consulting brings 15 years of extensive experience and expertise, collaborating closely with a diverse array of educational institutions. Our clients include community Colleges and Technical Colleges, as well as a range of Schools from Pre-Prep to Sixth Form schools, encompassing Prep, Primary, Secondary, Senior, MATs, and SEN schools.

Prioritising the success of education campaigns, our team prioritises close collaboration with you, our client, and provides regular, transparent updates on project plans and performance.

Our customised Google Ads Education campaigns consistently yield outstanding results, precisely tailored to meet the unique requirements of each Education partner we work with.

Jessica Wantman
Jessica Wantman
Head of Marketing, Portland Place School
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"A flexible, friendly team that know their craft. Great to work with and improve results."

Popular Education Marketing Videos

Google Ads for Education FAQs

Yes, our team will provide you with regular reports of the progress of your Google Ads campaigns and you’ll have access to our project management system as well as direct access to your own Google Ads account, of course.

Yes, our PPC management team also has experts who manage Microsoft Ads and social media campaigns, so if you want to expand your advertising campaigns beyond Google Ads, speak to our experts today. If you’re not sure which type of paid advertising is best for you, we can provide you with advice as to what will work best for your business and goals.

Without optimising your campaigns, your ads will not be relevant to your audience and will not be visible in the search results. This optimisation continues as more performance data is available, so we’re constantly checking and optimising performance.

There are a few primary types of Google Ads campaigns:

  • Search Network – these campaigns are usually text ads which show on the search results page.
  • Display Network – the ads for Google Display Network campaigns are usually images and appear when users visit other websites or apps.
  • Video – these short video ads show at the beginning or during YouTube videos.

Google Ads can be complicated and consequently, it’s really easy to get it wrong and waste your budget.

With a compelling sales proposition and optimised landing pages, yes, Google Ads absolutely works in Education – we’ve scaled many clients using Google Ads.

Yes, Google Ads does issue refunds. You’ll see regular credits in your account for invalid clicks (those which are the result of accidental clicks or of what Google considers click fraud) and sometimes for overspend if Google has spent more than the budget you set.

There’s no simple answer to how long Google Ads takes to work.

Creating a Google Ads account, configuring conversion tracking, creating campaigns and adding targeting and ad copy can be completed in a matter of hours or days.

However, optimising and scaling Google Ads campaign performance is more dependent on the amount of performance data available – in short, the faster you burn budget, the more quickly performance typically improves.

We expect to see steady improvements in campaign performance over an initial three-month period, with optimisation continuing indefinitely.

There is no direct link between organic rankings and having a paid Google Ads account.

However, there are several benefits to consider:

  1. Customers often cross between channels when discovering your brand and when they’re searching for the product or service that you sell. Being present in both organic search and in paid search can have a significant impact on overall performance
  2. Many of the optimisation techniques used for Education SEO equally support the Google Ads Quality Score (page speed, page relevance etc.) and as such, it is likely that such investment would benefit both Google Ads performance and SEO performance.

The rank (position) your Google Ads achieve for each keyword is dependent on an auction every time a user searches Google.

Ad rank is a factor of financial bid x quality score – therefore a higher quality score should increase ad rank and/or decrease the average cost you pay for each click.

There are multiple factors which make up the Google Ads Quality Score, such as;

  1. Ad relevance to the search term used on Google by your customer
  2. Landing page relevance to the search term – Google crawls your landing pages to check this regularly
  3. The customer experience on your website – fast page load times, content layout and other factors
  4. Your Historic Click Through Rate (CTR) for the keyword and the associated ad.

Within each Google Ads campaign, you can set a daily budget which is then averaged over a monthly period. The actual spend can fluctuate from day to day, but Google should never spend more than that monthly budget.

How much you will need to pay for each click will depend on the auction which runs every time a user searches Google. Whilst you can set a maximum cost per click (depending on your Bid Strategy), the actual cost required for each click will depend on the level of competition for each search term or keyword, in that user’s location.

Our team can complete research for you and confirm the potential budget you could spend for each campaign and a realistic return you should be aiming for.

Typically, an Education Campaign might spend between £300 and £1,000 or more per month, but it does depend on the size of the audience targeted and the level of competition.