Microsoft Ads Management

Drive high intent traffic to your website with Microsoft Advertising

The work on our campaigns has significantly improved the ROI, quickly having a positive impact on the cost per sale by improving the percentage of visitors who actually bought something during the visit to our site. 

The way Tillison Consulting works suits us perfectly – we have been happy to recommend them to our business contacts and will continue to do so.”

John Elston – Web Franchise Manager, Smiffys Australia

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Brands That Trust Us

Whatever your digital marketing goal, we'll get you there

Don't miss out on the valuable and affordable traffic that Microsoft Ads provides!

Our Microsoft Advertising (formerly Bing Ads) experts create successful ad campaigns that run across Bing and other Microsoft-owned networks to significantly increase your website’s traffic and sales.

We want to be part of your success

Get seen across Microsoft's network

Microsoft Bing now commands around 15 – 20% of all search traffic and has over 15 million searches each month worldwide. As a Microsoft Ads management agency with many successful years in the digital marketing industry, we’ve witnessed the impressive progression of Bing.

Bing offers SMEs a great opportunity as there is less competition and with lower cost per clicks, on average, than Google Ads. 

This offers a real alternative to organisations looking to grow. Our team will carefully research and configured your marketing campaigns to:

Advertise products all across the web

Bing introduced Microsoft Shopping ads, meaning you can advertise your products to potential customers searching for specific items.

If you already have a Google Shopping campaign working well, then Microsoft Shopping is another great way to increase your revenue.

Delivering results with Microsoft Ads Management

32% increase in sales with 26% lower cost per sale

Our Microsoft Ads service helped Smiffys grow their sales and incur lower costs. We can do the same for you.

Smiffy website

Microsoft Ads Fundamentals

What to expect from our experts

Objectives & Goals

We understand each business is different and will always develop a strategy to suit your needs. Before we do anything with your campaigns, we will develop a clear understanding your audience and objectives to determine the right outcome for you.

Keyword Research

This is one of the most important elements of any advertising campaign. We will conduct thorough research both at the start and throughout to identify high intent search terms which are more likely to convert traffic and bring in a great return on investment.

Campaign Structure

Laying the correct foundations for your campaign is essential to get the best return possible. As a Microsoft Advertising Partner, we help to optimise ad groups more effectively, segment shopping campaigns and ensure that keywords are tightly aligned.

Conversion Tracking

This is the cornerstone for any well-optimised Microsoft Ads campaign. With conversion tracking in place through a Universal Event Tracking (UTE) tool, we will help to significantly lower your overall campaign costs while increasing your conversion rates.

Ad Copy and Extensions

By creating ad copy which is engaging, informative and tailored to your target audience, alongside using the most appropriate ad extensions for your business, we will help you to boost the performance of your Microsoft Ads campaign by up to 10%.

Great Communication

Making the most of communication channels is critical for any successful Microsoft Ads project. By knowing the direction the business is going in and getting feedback from you on the impact of any changes, we hope to create a long-term relationship with your business.

Our Microsoft Ads Management Promise

Our Microsoft Ads management services put your business in front of millions of potential customers, attracting them to your website as they are searching for your product or service.

We have also found that a well-structured Microsoft Advertising marketing campaign can deliver traffic to your website at a lower cost per conversion than you might achieve with a Google ads campaign.

Collaboration is one of our key pillars of success and we will work with you closely to achieve some fantastic results. We’ll be honest about realistic outcomes for your budget and we’ll communicate regularly so that you can monitor our progress towards your goals.

Related Services

Find out what else we can do for you

Our experienced Specialists can help you to significantly improve your return on investment through Google Ads Management.

Gain traffic and increase sales for your eCommerce store through a Pay Per Click campaign, optimised by our team of Google Shopping Experts.

Our SEO team can provide services to help boost search engine rankings and send more relevant organic search traffic to your website.

Our Pay Per Click Specialists can help you accelerate brand awareness and generate sales and leads through effective social campaigns.