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We’re so proud of the huge success we’ve achieved with this project and to work with the team at everything5pounds. That success has been achieved through a balanced strategy, with the investment of time, effort and budget across different digital platforms which complimented one another, each contributing huge increases in website traffic and sales.
– Mark Tillison – Managing Director, Tillison Consulting
everything5pounds case study


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The Challenge

Everything5pounds (E5P) is an eCommerce store selling clothes and accessories. Every item, from shoes to dresses to handbags is just £5. Using an integrated eCommerce fashion marketing strategy, including pay-per-click search campaigns, SEO, and social media, Tillison Consulting has propelled the company to a dramatic upturn in business.

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The Strategy

With online retailers facing the challenge of being seen on the internet and the increase in competition, stores have a real challenge to get their products seen in this competitive market.  E5P had a clear eCommerce marketing strategy to become a major player in the online fashion market. Recognising the pivotal role of digital marketing in achieving their objectives, they had previously conducted in-house campaigns that yielded limited success. Keeping this in mind, they sought the expertise of our eCommerce specialists at Tillison.

The initial strategy included setting up and managing a Google Shopping campaign as well as a clearly defined Google Ads Search campaign for some broader search terms.

With Social Media playing a huge role in the female fashion space, Tillison also targeted a big increase in the 8,500 fans on their Facebook page.  This platform in particular had little engagement or interaction.

Tillison added SEO Management Services to increase their brand presence in Google searches and to increase sales from all channels.

The Results

The PPC results were remarkable.  Within the first year, they had achieved a 200% increase in sales. Coupled with this the Cost per Conversion decreased by 24% through ongoing campaign optimisation, therefore enabling the company to significantly increase their marketing spend which led to even more revenue and profits.  In fact, this huge increase in sales, resulted in E5P having to move to bigger premises twice and upgrading their server four times to cope with the increase in transactions.

In addition to this, after two years of promotions, engagement, and Social PPC campaigns the magical 1 million Facebook fans were achieved and this is continuing to increase.

With the paid campaigns bringing in huge returns, the focus soon turned to SEO.  With a complete optimisation of the main product pages and an overhaul of the keywords the company was ranking for, the website sales increased by a dramatic 179% within six months.

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