everything5pounds (E5P) is an eCommerce store selling clothes and accessories. Every item, from shoes to dresses to handbags are just £5. Using an integrated fashion eCommerce marketing strategy including pay per click search campaigns, SEO and social media, we have propelled the company to a dramatic upturn in business.
Outline strategy
With online retailers facing the challenge of being seen on the internet and the increase in competition, stores have a real challenge to get their products seen in this competitive market. Tillison Consulting started working with everything5pounds in 2011, and from the beginning, E5P had a clear eCommerce marketing strategy to become a major player in the online fashion market. They understood that digital marketing was essential to help them reach their goals, had run campaigns internally and had been relatively unsuccessful.
Initially, traffic was driven to the site using Google AdWords and a steadily increasing Facebook fan base. The Facebook account was active with around 8,500 fans, but had little engagement or interaction. To complement the AdWords campaign, Tillison began to manage social media activity to better represent the brand and to engage and grow the audience.
Tillison added SEO Management Services for everything5pounds, steadily increasing organic website traffic by millions of visitors (106% overall) by improving the rankings for a range of carefully selected, sales-driving search terms. In the highly competitive online retail market this represented huge increases in sales and an excellent return on the investment.
