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Digital Marketing Blog

Our digital marketing blog keeps you up-to-date with trending topics from the world of digital marketing and offers tips and tricks for how to optimise your marketing strategy.

How to Create a Content Marketing Calendar for Your College + Why You Need One

Keeping your content uploading schedule on track can be a nightmare – especially when you’re in the education sector. But...
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Moz Launches Page Authority 2.0

The new and improved version of Moz’s Page Authority is being launched on 30 September 2020. As with every new...
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September Round-Up

Digital marketing never slows down, and September has been as busy as ever. Team Tillison has been working hard creating...
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What Is Web Hosting?

You’ve built a website – now what? For people to actually be able to visit it, you need a way...
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10 Easy Ways to Boost Your College’s SEO

When you’re looking for information, where’s the first place you go? Your answer is most likely a search engine. It’s...
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What are the Benefits of Social Media on SEO?

Social media is rapidly becoming one of the largest resources used to promote businesses and brands online. In fact, there...
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Facebook Business Suite Launch Simplifies Content Management on Facebook and Instagram

Facebook Business Suite has officially launched. Aimed at bringing together Facebook and Instagram publishing, the mobile app and desktop interface...
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The Ultimate Guide to Blogging on LinkedIn

When it comes to blogging, everyone knows it’s one of the best ways to show off your expertise to your...
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Facebook to Roll Out Ad Limits

From February to summer 2021, Facebook will be enacting a limit on the number of ads each Page can run...
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Which eCommerce Platform is the Best Choice?

Starting an online store sounds like it should be easy, but users quickly get stuck on which eCommerce platform is...
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Google Ads Introduces Limits to Search Terms Reporting

Google has announced that it is going to stop showing search terms that trigger ads if there isn’t “significant” data....
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What is Google Shopping?

Most of us shop online – why wouldn’t we? It’s an easy and convenient way to find what we’re looking...
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Google Announces Advertisers Will Absorb Digital Services Taxes in UK, Austria and Turkey

From 1 November 2020, advertisers running Google Ads campaigns in the UK, Turkey and Austria will pay the new digital...
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9 Ways Your College Should be Using Paid Advertising

Somewhere near you, there’s a prospective student opening a search engine. They’re looking for where they’re going to attend school...
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Bing Launches New Robots.txt Testing Tool

Just over a month after launching its new Webmaster Tools, Bing has announced its enhanced robots.txt tester tool. You are...
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The Ultimate Website Colour Guide

When potential customers land on your website, one of the first aspects of the webpage they will notice is your...
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10 Reasons Why Your Google Ads are Being Disapproved (and How to Fix Them)

Having your Google Ads campaigns disapproved can be frustrating. If your ads aren’t running, you’re going to get fewer leads...
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August Round-Up

Digital marketing never slows down, and August has been as busy as ever. Team Tillison has been working hard on...
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