10 Useful Shopify Resources On Google+

10 Useful Shopify Resources On Google+

eCommerce Marketing Articles Google Plus Tips

If you’re an eCommerce business, you’re probably familiar with and likely to use Shopify. This leading eCommerce platform is essential in creating a fully-functioning online store. Plus, it’s advocated by many Google shopping experts. But do you ever think: “how can I continue to use Shopify to sell my products and further grow my business?” Whether […]

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20 Useful Tips For Hosting a Great Twitter Chat

20 Useful Tips For Hosting a Great Twitter Chat

Social Media Marketing Tips Twitter Marketing Tips

Worried about not hosting a great Twitter Chat? We’ve covered how to participate in a Twitter chat and listed over 500 Twitter chats in this huge Twitter chats list. In this post, generous Twitter chat participants share helpful tools, strategies and their top tips on hosting a great Twitter Chat, whether you’re starting out creating your own Twitter […]

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Google AdWords Updates and News

Google AdWords Updates and News

Google AdWords Strategies

  In this roundup of Google AdWords News, we look at updates which reveal some refreshing changes for applying Audience Lists (RLSAs), AdWords Account security advisories,  a new test of Google Shopping Ads and Google’s official guide to using AdWords Campaign experiments. You Can Now Apply Audience Lists at Campaign Level Google has finally updated the functionality […]

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Using Google Merchant Centre Rules

Using Google Merchant Centre Rules

eCommerce Marketing Articles Google AdWords Strategies PPC Strategies and Tactics

Not getting as many sales as you like on your Google Shopping campaign? Using Google Merchant Centre Rules is an effective Google Shopping Management technique. It allows you to transform your data and get relevant traffic and conversions on your products. Plus, you don’t have to be Google Shopping Experts to do this: In This Google […]

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Why Link Farming Is Not Effective SEO Link Building

Why Link Farming Is Not Effective SEO Link Building

SEO Tips and Tricks

Link farms. An age old Search Engine Optimisation (SEO) link building technique that is still employed by some SEO agencies. We were contacted by one of our long-standing Google AdWords clients, concerned about the practice. He asked: “what are all these landing pages and different domains they’ve created as part of their SEO service?” We analysed these domains […]

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Duplicate Content: NoIndex vs robots.txt vs rel canonical vs 301 redirects

Duplicate Content: NoIndex vs robots.txt vs rel canonical vs 301 redirects

SEO Tips and Tricks

Having a clear content structure is critical for Search Engine Optimisation. One of the many barriers to achieving this nirvana is thin or duplicate content. What is Duplicate Content? When we talk about duplicate content (bad SEO juju), this can take a number of forms and be created either accidentally or by the Content Management […]

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