Digital Marketing Blog

Our digital marketing blog keeps you up-to-date with trending topics from the world of digital marketing and offers tips and tricks for how to optimise your marketing strategy.

Microsoft Ads Upgrades To New Feedback Platform

Microsoft has announced a new platform as part of its advertising service that allows users to share feedback in a...

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Say “Hello” to Yoast SEO 17.1

Yoast SEO has announced the release of its latest update today, Yoast SEO 17.1. This follows on from the introductory...

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August 2021 Round-Up

August was the month of the Olympics, and Great Britain managed to come 4th in the medals table, with 22...

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Google Ads Custom Columns Can Now Use Impression Share Data

Custom Columns in Google Ads now allows for a new set of metrics. Impression share data is now available for...

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Why Your Facebook Ads Are Not Working And How You Can Fix Them

Optimising Facebook ads is tricky business. Setting up the perfect ad takes time, time that can go to waste if...

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Your Guide To PPC Marketing for the Education Sector

Pay per click (PPC) advertising for the education sector can be a minefield of high costs and high competition, and...

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Google Ads’ New Cryptocurrency Policies

Since 2018, Google Ads has had a strict ban on running advertisements relating to cryptocurrency and any content that falls...

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Guten Tag To Gutenberg 11.2

It’s a good day for all the WordPress lovers out there as they have announced the release of Gutenburg 11.2....

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Your Guide To Launching A New Website

You’ve finished designing your brand new website, it looks amazing and you’ve added all the pages you’ll need to start...

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July 2021 Round-up

July has been a month for celebrations. Okay, football may not have come home, but there was so much to...

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Nine Worst Link Building Myths Debunked

Everyone in the digital marketing world knows that Google loves links. This SEO technique is popular among millions of businesses...

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Optimising Video for SEO

Producing video marketing material has become much easier in recent years. Then why is it harder to achieve high rankings?...

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What is the difference between on-page and off-page SEO?

As Google continues to make constant updates and modifications to their search engine algorithm, one thing continues to remain constant,...

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How to Improve Local SEO for Your College

Colleges are a key part of any local area, and optimising your college’s local SEO is crucial for making sure...

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June 2021 Round-Up

June has gone by so quickly, it’s almost as if it never happened. We’re now halfway through the year and...

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A Farewell to Facebook Analytics

As the sun sets on June 30th 2021, Marketers will wave goodbye to Facebook Analytics for good it has been...

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Google Search Releases New Spam Update

After six months with no updates from Google, we’re now facing a flurry of them in a matter of weeks....

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How to align SEO and PPC eCommerce efforts for better results

When it comes to online stores, pay per click (PPC) advertising and search engine optimisation (SEO) are arguably two sides...

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