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Digital Marketing Blog

Our digital marketing blog keeps you up-to-date with trending topics from the world of digital marketing and offers tips and tricks for how to optimise your marketing strategy.

How to Optimise Your Google Shopping Product Titles

Most online shoppers use Google Shopping. Why wouldn’t they when it’s so easy to access and use? But the problem...
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How To Fix Broken Links Before Site Visitors Find Them

After optimising every aspect of your website – from blog posts to pricing pages – the last thing you expect...
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AI for SEO: What You Need to Know

In the developed world, artificial intelligence (AI) is a term that is becoming increasingly familiar. AI encompasses different technologies including...
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New Year’s Resolutions for Digital Marketers

It’s that time of year again. With 2021 just around the corner, it’s time to start thinking about our new...
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December Round-Up

2020 is coming to a close. It’s been a long year with a global pandemic, uncertainty and, more recently, Google...
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24 Ways to Boost SEO on Your WordPress Website

SEO is crucial for a successful website, and with user-friendly content management systems (CMS) such as WordPress it has never...
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10 Essential SEO Trends to Follow in 2021

Online competition is always growing. With this in mind, it may be time to rethink your current SEO strategy and...
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Complete Guide to Optimising Your Google My Business Listing in 2021

A service launched in 2014, Google My Business is a free service for companies serious about increasing their organic traffic...
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Google December 2020 Core Update Rolling Out

Google has just given us an early Christmas present: a new core update. This is the third Google algorithm update...
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Mandatory Parallel Tracking to Roll Out on Microsoft Advertising in January 2021

On 15 January 2021, parallel tracking will be mandatory for all Microsoft Advertising accounts. At the moment, it’s only compulsory...
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How Google My Business Changed in 2020

2020 sure has been a whirlwind of a year! With everything that has happened this year, businesses have had to...
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November Round-Up

November is ordinarily a month of bonfires, fireworks and hot chocolate. As with everything else in 2020, it has been...
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5 Christmas Marketing Tips to Keep in Mind This Festive Season for Online Retailers

We’ve never had a year like this before, and online retailers should expect the festive season to feel the same....
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Quick Wins: How to Improve User Experience

User experience is the term used to describe how well a customer interacts with a product or service. It is...
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WordPress 5.6 Could Break Sites Again

The WordPress 5.5 release back in August caused havoc for thousands of websites because it shipped without a JavaScript library...
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Google’s New Page Experience Ranking Signals Will Roll Out in May 2021

Earlier in the year, Google announced that page experience signals would be included in Google Search ranking. Now Google has...
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6 Ways to Optimise a Blog Post For SEO

You find yourself writing a fantastic blog post and not knowing how to optimise it for SEO? Well, don’t worry...
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What is ‘People Also Ask’ and How to Use It For Content Creation

Now more than ever, your content should be geared towards answering your audience’s questions. Google rewards high-quality, high-value content with...
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