Digital Marketing Blog: PPC, SEO and Social Media

Why Your Google Ads Are Being Disapproved (and How to Fix Them)

November 24, 2023

Having your Google Ads campaigns disapproved can be frustrating. If your ads aren’t running, you’re going to get fewer leads...

Filed in: Google Ads Tips, PPC Tips

Your Guide to Google Dynamic Search Ads

November 24, 2023

This brief article looks to explore the recent Dynamic Search Ad developments in Pay Per Click. What are Dynamic Search...

Filed in: eCommerce Marketing Strategy, Google Ads Tips, PPC Tips

Comprehensive Guide on Google’s Ads Lead Form Extension

November 24, 2023

Image credit: Launchpresso Back in 2019, Google Introduced its lead form ad extensions aiming to facilitate mobile users in converting...

Filed in: Google Ads Tips

Improving AdWords Quality Score with Mobile Site Speed Optimisation

November 23, 2023

Having a high Google AdWords Quality Score holds great importance to eCommerce businesses, or to anyone trying to rank ads...

Filed in: Click Through Rate Tips, Google Ads Tips, Mobile Marketing Tips, PPC Tips

10 Recommended WordPress SEO Plugins

November 22, 2023

Digital marketers have often argued that WordPress is the best content management system you can really ask for, especially when...

Filed in: SEO Tips and Tricks

Google Ads Grants for Charities and Nonprofits

September 21, 2023

Do you want to reach a larger audience, without spending any money? The Google Ads Grants program for nonprofits is...

Filed in: Google Ads Tips, Google Marketing Tools and Strategies

How to Optimise Google Ads Campaigns for Charities

September 20, 2023

What is Google Ads for Charities? Google Ads for Charities is helps organisations like yours reach more people and promote...

Filed in: Google Ads Tips, Google Marketing Tools and Strategies

How to Fix Missing Value [Gender] in Merchant Centre

September 6, 2023

Perhaps you have a missing value gender issue on Merchant Centre, and you’re not quite sure what to do about...

Filed in: eCommerce, eCommerce Marketing Strategy, Google Marketing Tools and Strategies

GTINs and Why You Need Them in Google Shopping

July 27, 2023

In the latest instalment of our T-Time web series, Tillison Consulting MD Mark Tillison answers your FAQs on GTINs –...

Filed in: eCommerce Marketing Strategy, PPC Tips

SSL Impact on Page Speed Explained

July 6, 2023

SSL (Secure Sockets Layer) is a security protocol that encrypts data sent between a user’s browser and a web server....

Filed in: Conversion Rate Optimisation Tips, Web Design Tips

How Cache Control Improves Page Speed

July 6, 2023

What is Cache Control? Cache control is a mechanism used by web servers and web clients (such as browsers) to...

Filed in: Conversion Rate Optimisation Tips, Web Design Tips

Google Ads Maximise Clicks Bidding Strategy Explained

July 5, 2023

Maximize Clicks” stands as one bidding strategy within Google Ads automated bidding strategies. It allows businesses to amass the utmost...

Filed in: Google Ads Tips

10 Proven Techniques for Independent School SEO

July 5, 2023

In today’s digital landscape, having a well-optimised website is crucial for independent schools to boost their online visibility and attract...

Filed in: Education, SEO Tips and Tricks

A Google Ads Strategy for Independent Schools

July 3, 2023

Google Ads can be a powerful tool for independent schools to boost their enrolment numbers and reach prospective students effectively....

Filed in: Education, Google Ads Tips, Google Marketing Tools and Strategies

How to Fix Legacy JavaScript and Increase Page Speed

May 22, 2023

Legacy JavaScript can have a significant impact on page speed, as it can slow down the performance of your website...

Filed in: Conversion Rate Optimisation Tips, Web Design Tips

How to Fix Enormous Network Payload and Improve Page Speed

May 22, 2023

Enormous Network payload refers to the total amount of data that is transmitted between a server and a client over...

Filed in: Conversion Rate Optimisation Tips, Web Design Tips

How to Use Expires Headers to Improve Page Speed

May 22, 2023

Expires headers are an important cache control header that helps you control how long web browsers and other client software...

Filed in: Conversion Rate Optimisation Tips, Web Design Tips

Reduce Main Thread Work to Improve Page Speed

May 22, 2023

Reducing main thread work is a crucial technique for optimising page speed. It focuses on improving site performance and enhancing...

Filed in: Conversion Rate Optimisation Tips, Web Design Tips

Digital Marketing Blog

Our digital marketing blog keeps you up-to-date with trending topics from the world of digital marketing and offers tips and tricks for how to optimise your marketing strategy.