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Digital Marketing Blog

Our digital marketing blog keeps you up-to-date with trending topics from the world of digital marketing and offers tips and tricks for how to optimise your marketing strategy.

9 Reasons Why You Should Be Using Google Trends for SEO

Google Search, News, Images, Shopping and YouTube are part of everyone’s daily lives. Currently, there are over 1 billion people...
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20 Reasons Why You Should be Using Google Ads

We’ve all seen Google Ads campaigns, even if we don’t realise it. Whenever you use the search engine, you’ll probably...
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Every Google Algorithm Update You Need to Know About

We all know that page rankings fluctuate in Google. New sites and content are created every day causing results to...
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Google My Business Updated With Search Results Data

Google My Business has released a new update to serve businesses with much more search results data. It aims to...
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How to Drive Traffic to Your eCommerce Store

So you’ve got a state-of-the-art website set up and you’re waiting for the sales to start coming in. But driving...
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How to Create Buyer Personas That Work + 4 Examples & FREE Template

When you build a house, you always start with the foundations. A strong foundation increases its longevity and ensures it’s...
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How to Create a Content Marketing Calendar for Your College + Why You Need One

Keeping your content uploading schedule on track can be a nightmare – especially when you’re in the education sector. But...
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Moz Launches Page Authority 2.0

The new and improved version of Moz’s Page Authority is being launched on 30 September 2020. As with every new...
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September Round-Up

Digital marketing never slows down, and September has been as busy as ever. Team Tillison has been working hard creating...
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What Is Web Hosting?

You’ve built a website – now what? For people to actually be able to visit it, you need a way...
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10 Easy Ways to Boost Your College’s SEO

When you’re looking for information, where’s the first place you go? Your answer is most likely a search engine. It’s...
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What are the Benefits of Social Media on SEO?

Social media is rapidly becoming one of the largest resources used to promote businesses and brands online. In fact, there...
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Facebook Business Suite Launch Simplifies Content Management on Facebook and Instagram

Facebook Business Suite has officially launched. Aimed at bringing together Facebook and Instagram publishing, the mobile app and desktop interface...
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The Ultimate Guide to Blogging on LinkedIn

When it comes to blogging, everyone knows it’s one of the best ways to show off your expertise to your...
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Facebook to Roll Out Ad Limits

From February to summer 2021, Facebook will be enacting a limit on the number of ads each Page can run...
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Which eCommerce Platform is the Best Choice?

Starting an online store sounds like it should be easy, but users quickly get stuck on which eCommerce platform is...
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Google Ads Introduces Limits to Search Terms Reporting

Google has announced that it is going to stop showing search terms that trigger ads if there isn’t “significant” data....
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What is Google Shopping?

Most of us shop online – why wouldn’t we? It’s an easy and convenient way to find what we’re looking...
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