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Digital Marketing Blog

Our digital marketing blog keeps you up-to-date with trending topics from the world of digital marketing and offers tips and tricks for how to optimise your marketing strategy.

5 Ways AdWords Location Targeting Improves ROI

AdWords Back to Basics (Part Two)

Following up AdWords Back to Basics (Part One), we take a look at the more of the most common mis-steps made...
Google Ads TipsConversion Rate Optimisation Tips

AdWords Back to Basics (Part One)

With many of our readers new to advertising with Google AdWords, we take a look at the five most common...
Google Ads TipsPPC Tips

Analysis Gets Clearer with AdWords Search Funnels (and More Complicated)

Understanding how your customers behave, not just that clicks sometimes convert to sales and sometimes don’t, is critical knowledge in...
Google Ads TipsConversion Rate Optimisation Tips

Try AdWords Remarketing for Amazing Results

There’s a new kid on the block in your AdWords account – it’s a lean, mean, fighting machine and it’s...
Conversion Rate Optimisation TipsGoogle Ads Tips

Why I’m Leaving Your Web Site (and what you can do to stop me)

Traffic is great, but enquiries and sales are really where the action is. Getting relevant traffic to your site is...
Conversion Rate Optimisation Tips

AdWords Mobile Marketing

Mobile Internet usage is fast becoming a significant audience worth exploiting. The headlines: 43% of iPhone owners earn salaries in...
Google Ads TipsMobile Marketing Tips

AdWords View Through Conversion Tracking

Google recently introduced View Through Conversion Tracking for the measurement of conversions influenced by display advertising campaigns on the Google...
Google Ads TipsConversion Rate Optimisation Tips

Understanding AdWords Session-Based Keywords

Assuming there aren't more relevant ads to show for later searches in a session, Google will show your ad instead....
Google Ads Tips