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Mark Tillison

With years of experience in digital marketing, Mark is Tillison Consulting’s MD and fearless leader.
Link farming is an old search engine optimisation (SEO) tactic which some SEO agencies still use today. This link-building technique...
Google Ads can be fickle, and sometimes it might seem like your ads have disappeared from the search results entirely....
Working out if your Google Search Ads are successful can be a challenge, and there are many different metrics and...
Did you know that you can tailor your Google Ads based on what your potential customers are searching for, where...
At a glance, some people might think that out of stock products are a good indicator of how well an...
Google recently announced that Google Images is now a part of the Search Network for Shopping ads – but what...
If you use Google Analytics to understand how users behave on your website, you may have recently received a message...
We already know at this point that click-through rate – or CTR, for short – plays a big role in...
In a recent Google Ads Audit, we discovered that thousands – that’s right, thousands – of pounds of revenue was being...