eCommerce marketing articles to help increase sales through Search Marketing, User Experience and Social Media
Our Specialists recently worked with a client who had a WordPress site with a page loading speed of around 12 seconds. However, we were able to employ a number of WordPress image speed procedures to bring the page speed down to less than three seconds. In our latest T-Time show, we take you through the […]
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Email campaigns are still widely used in marketing strategies – this can make your position as a marketer harder, since you need to find a way to stand out so that your email doesn’t end up being immediately deleted. With the right approach, your email marketing campaign will get the recipients to take action, engage […]
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In the latest instalment of our T-Time web series, Tillison Consulting MD Mark Tillison answers your FAQs on GTINs – what they are, how they work and why you need them for your Google Shopping feed. In this Google Shopping T-Time show: What is a GTIN? What are the Google Merchant Centre requirements for GTINs? […]
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Marketing a new or existing eCommerce store on a limited budget is tough but with some thought and care, there are definitely opportunities to compete and win some early sales. From setting up conversion tracking to simplifying your checkout process, here are our quick tips for eCommerce marketing on a budget: Be Realistic with Your […]
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Whether you think of it as a huge leap forward in home technology or an Orwellian invasion of your abode, the boom in voice technology is poised not only to dramatically change the consumer experience online, but to present the new challenge of voice search SEO. Global sales of smart speakers and voice assistants rocketed […]
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The General Data Protection Regulation – commonly known as GDPR – comes into effect as of May 25th, 2018. The European Union are enacting a set of strict laws to protect privacy across the EU. Matt Hancock, the UK government’s secretary of state for digital, culture, media and sport, has said that the measures ‘are […]
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Google shopping feed optimisation is crucial in any Google shopping campaign, as it strongly influences the performance of your Google shopping campaigns. Optimising your data for Google shopping ads involves improving Product Titles, Product Descriptions and deep keyword research. In this post on optimising for Google shopping ads, Mark Tillison answers frequently asked questions about […]
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Having a sales description of your product when a customer is ready to buy is one thing, but how do you attract customers to your site in the first place? The secret is through the content….or what’s in your content! This post explains how to produce great content to attract customers to your eCommerce store. […]
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The growth of eCommerce means that there are more online buyers and competition from other websites, making SEO for eCommerce all the more imperative. Want to effectively drive organic traffic to your eCommerce website? Take a look here: Research on eCommerce: If you want to rank higher than your eCommerce competitors on Google, then you […]
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Working with a huge number of eCommerce stores over the last 10 years, we’ve seen an evolution in the way customers are influenced and buy online and the eCommerce buying experience itself. One thing hasn’t changed for some eCommerce store owners though – they’re still not making enough sales. There are two very distinct problems […]
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