eCommerce Marketing Strategy

If you’re running an eCommerce website, you’re probably familiar with the importance of SEO for driving traffic and sales. However,...

The Ads/Free Ratio in Google Merchant Centre refers to the balance between the number of ads that are shown for...

Google Merchant Centre is full of terms and abbreviations. Understanding them can be a headache if you’re new to eCommerce...

The Availability field in Google Shopping refers to the availability of a product for purchase. This field is used to...

What is product type in Google Shopping? Product type is a classification system that is used by retailers to organise...

What is a European Article Number? A European Article Number (EAN) is a type of barcode used to identify products...

Advertisers can use the [excluded_destination] field to determine which parts of the Google platform each product in their inventory will...

Google Product Listing Ads are a type of advertising that allows retailers to show images of their products along with...