Google Ads is a fantastic platform to dramatically increase sales and revenue.
90% of individuals say ads influence their purchase decisions. Online ads increase brand awareness by 80%. Our certified Google Ads Management specialists know how to maximise the potential of your campaigns.
Increase brand awareness, boost revenue and maximise profits
Google Ads campaigns comprise four key pillars, each critical to successfully delivering increases in traffic AND conversions.
Only with accurate Google Ads tracking and attribution can a campaign be fully optimised to generate the greatest possible return.
To achieve the greatest campaign ROI, targeting high intent keywords in Google Search and relevant Audiences in Google Display and Video campaigns is essential.
What your ads say and how they look is as critical as the audience you're targeting. Our creative and copywriting teams create awesome Google Ads that get results.
Real ROI with Google Ads comes from optimising page copy, images and sales proposition - often greater than 2x conversion rate
Google Ads covers a broad spectrum of opportunities depending on your business and your goals and objectives. Some businesses need fairly small Local Google Ads campaign to increase local traffic to their site, and some business need Google Shopping campaigns to drive more transactions and revenue for their eCommerce store, whereas some need to target more national, or international traffic to drive more leads in to their business.
For national businesses focused on lead generation through targeted, high-quality traffic.
For businesses with a local footprint, seeking to get found by local customers on Google Maps and Google Search
For eCommerce stores focused on transaction and revenue growth through Google Ads.
For businesses aiming to build a brand among a target audience using Display Ads and/or YouTube Ads
We have spent over a decade achieving success with Google Ads as the platform continues to evolve.
The specialists at Tillison Consulting have helped our business significantly improve the ROI on our Google Ads campaigns. With the help of their fantastic team, we saw a total of 15% growth in the first year, allowing us to stay one step ahead of our competitors at all times. Tillison play a huge role in our digital presence and we can’t thank them enough.”
James Barnes – Digital Marketing Manager, Hildon Water
Google Ads double open day bookings
Our Google Ads management service saw Windsor Forest College Group’s open day enrolments double! We can do the same for you.
What to expect from our Google Ads experts
Our Google Ads specialists continually identify the high-intent search terms most relevant to your campaign in order to drive traffic to your site and bring in a great return on investment.
Crucial to successful Google Ads performance, your campaign will get the best possible return through targeting the right audience with the right ad at the right time
Our work doesn’t end when we’ve set up your campaign. By implementing Google Ads conversion tracking, we measure and scale campaign performance.
We will write keyword-rich copy that is engaging and informative. Creative ads will represent your brand and appropriately tailored to your target audience, giving your campaign the greatest chance of success.
Our Google Ads Team is an extension of your team – our greatest successes are achieved through collaborative relationships with our clients. This ensures you have as much information about the campaigns as you need.
No matter how large or small you are, or whatever sector you operate in, we treat every business with the same respect. We’ll manage your Google Ads account so you can reap the benefits.
As one of the UK’s best Google Ads Management agencies, we will:
Yes, our team will provide you with regular reports of the progress of your Google Ads campaigns and you’ll have access to our project management system as well as direct access to your own Google Ads account, of course.
Yes, our PPC management team also has experts who manage Microsoft Ads and social media campaigns, so if you want to expand your advertising campaigns beyond Google Ads, speak to our experts today. If you’re not sure which type of paid advertising is best for you, we can provide you with advice as to what will work best for your business and goals.
Without optimising your campaigns, your ads will not be relevant to your audience and will not be visible in the search results. This optimisation may need to be tweaked slightly as Google Ads campaigns don’t exist in a vacuum – things can affect how they perform, so we’re constantly checking and thinking of new ways to improve them.
There are a few main types of Google Ads campaigns:
Google Ads can be complicated and consequently, it’s really easy to get it wrong and waste your budget.
With a compelling sales proposition and optimised landing pages, yes, Google Ads absolutely works – we’ve scaled many clients using Google Ads.
Yes, Google Ads does issue refunds. You’ll see regular credits in your account for invalid clicks (those which are the result of accidental clicks or of what Google considers click fraud) and sometimes for overspend if Google has spent more than the budget you set.
There’s no simple answer to how long Google Ads takes to work.
Creating a Google Ads account, configuring conversion tracking, creating campaigns and adding targeting and ad copy can be completed in a matter of hours or days.
However, optimising and scaling Google Ads campaign performance is more dependent on the amount of performance data available – in short, the faster you burn budget, the more quickly performance typically improves.
We expect to see steady improvements in campaign performance over an initial three-month period, with optimisation and scale continuing indefinitely.
There is no direct link between organic rankings and having a paid Google Ads account.
However, there are several benefits to consider:
The rank (position) your Google Ads achieve for each keyword is dependent on an auction every time a user searches Google.
Ad rank is a factor of financial bid x quality score – therefore a higher quality score should increase ad rank and/or decrease the average cost you pay for each click.
There are multiple factors which make up the Google Ads Quality Score, such as;
Within each Google Ads campaign, you can set a daily budget which is then averaged over a monthly period. The actual spend can fluctuate from day to day, but Google should never spend more than that monthly budget.
How much you will need to pay for each click will depend on the auction which runs every time a user searches Google. Whilst you can set a maximum cost per click (depending on your Bid Strategy), the actual cost required for each click will depend on the level of competition for each search term or keyword, in that user’s location.
Our team can complete research for you and confirm the potential budget you could spend for each campaign and a realistic return you should be aiming for.
For local Google Ads campaigns, a sensible budget might be anything from £300/month to £3,000/month or more depending on the location you target and the average cost per click.
For eCommerce stores, the range is far wider. eCommerce stores selling niche products might spend anything upwards of £600/month, whereas eCommerce stores with thousands of products which have high demand could easily spend £10,000/month or more on Google Shopping campaigns.
Nationwide lead generation campaigns could require a Google Ads budget anywhere from £600/month to high volume, competitive markets spending £60,000/month.
Find out what else we can do for you
By adding a Microsoft Advertising campaign to your strategy, you can drive high intent traffic to your website and boost sales and enquiries by up to 15%.
Our SEO team can boost search engine rankings and send more relevant organic search traffic to your website.
Gain traffic and increase sales for your eCommerce store through a PPC campaign, optimised by our team of Google Shopping experts.
Our PPC specialists can help you accelerate brand awareness and generate sales and leads through effective social campaigns.