LinkedIn Ads Agency

Accurately target business audiences via a LinkedIn PPC Campaign

Our professional Pay Per Click Team works with clients to create targeted LinkedIn Ads campaigns which increase brand reach and drive website traffic from your target audience.

With over 500 million users, LinkedIn offers business a fantastic opportunity to engage with a professional audience.  The LinkedIn ads platform offers a unique targeting criteria not available on any other social PPC platform.

LinkedIn Ads Strategies

LinkedIn Ads strategies vary depending on the objectives and the audience you need to reach. Social PPC generally works best as a branding exercise, supporting and amplifying your content marketing strategy and building the reputation of your brand amongst your target audience. LinkedIn Ads can also be used as part of a lead generation campaign.

LinkedIn Ads Targeting

LinkedIn Ads can be targeted to the most relevant and effective decision makers within an organisation, so you can maximise the potential of your ad by directing it straight at the your ideal audience.

LinkedIn offers a wide array of targeting options that include:

  • Geographic targeting
  • Job title and/or function
  • Level of seniority
  • Specified vertical or horizontal markets
  • Company size
  • Gender

LinkedIn Ads Fundamentals

Establishing Your Goals

LinkedIn Ads are most often used by businesses to increase their brand reach and awareness to an industry-specific audience. However, we can set up a PPC campaign to meet a wide range of goals for your business, including lead generation and to increase website clicks.

Group Targeting

The precision with which you can target a highly specific audience on LinkedIn makes it one of the most reliable PPC platforms. We will help to establish an audience persona for your business so we can accurately reach the people who may be interested in your product or service.

Budgets and Bids

We want to ensure that your LinkedIn Ads are as cost-effective as possible. After carefully reviewing the intention behind your campaign, we’ll advise you on setting a realistic bidding budget either by cost per click (CPC) or cost per thousand impressions (CPM).

Strong Ad Copy

On a professional platform like LinkedIn, it’s very easy to fall into the trap of loading your ads with jargon and discouraging your target audience. We will ensure that your ad copy is compelling while demonstrating your knowledge and understanding of your field.

Eye-catching images

Finding high quality images is an essential task for your LinkedIn Ads campaign, but it’s not always easy to accomplish. We will use our image optimisation skills and resources to source imagery which catches the eye of your target audience and is relevant to your brand.

Maximising Social ROI

Seeing as the cost of a LinkedIn Ads campaign can surpass that of other social platforms, it’s important to keep an eye on your analytics. We will use the LinkedIn Ads Campaign Manager to track your ads’ performance and figure out which elements of your ads need improvement.

 We would love to be part of your success

Our LinkedIn Ads Agency Promise

We have successfully run LinkedIn PPC Ads campaigns for a range of clients, in a range of different fields, all to great success.

Pay per Click Ads campaigns on LinkedIn require advanced strategies to micro-segment the target audience and measure response from each, maximising the performance of the campaign. Our LinkedIn Ads Agency specialists will tailor the audience targeting to achieve the closest match to your objectives.

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Some of our Clients