With over 500 million users, LinkedIn offers business a fantastic opportunity to engage with a professional audience so it is important to manage your LinkedIn correctly. The LinkedIn ads platform offers a unique targeting criteria not available on any other social PPC platform.
LinkedIn Ads strategies vary depending on the objectives and the audience you need to reach. Social PPC generally works best as a branding exercise, supporting and amplifying your content marketing strategy and building the reputation of your brand amongst your target audience. LinkedIn Ads can also be used as part of a lead generation campaign.
LinkedIn Ads can be targeted to the most relevant and effective decision makers within an organisation, so you can maximise the potential of your ad by directing it straight at the your ideal audience.
LinkedIn offers a wide array of targeting options that include:
On a professional platform like LinkedIn, it’s very easy to fall into the trap of loading your ads with jargon and discouraging your target audience. We will ensure that your ad copy is compelling while demonstrating your knowledge and understanding of your field.
Finding high quality images is an essential task for your LinkedIn Ads campaign, but it’s not always easy to accomplish. We will use our image optimisation skills and resources to source imagery which catches the eye of your target audience and is relevant to your brand.
Seeing as the cost of a LinkedIn Ads campaign can surpass that of other social platforms, it’s important to keep an eye on your analytics. We will use the LinkedIn Ads Campaign Manager to track your ads’ performance and figure out which elements of your ads need improvement.
We have successfully run LinkedIn PPC Ads campaigns for a range of clients, in a range of different fields, all to great success.
Pay per Click Ads campaigns on LinkedIn require advanced strategies to micro-segment the target audience and measure response from each, maximising the performance of the campaign. Our LinkedIn Ads Agency specialists will tailor the audience targeting to achieve the closest match to your objectives.
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