Our digital marketing team knows from experience that maximising the return on every visit to your website needs more than just carefully selected keywords, a great brand and social presence. To achieve the greatest returns on a campaign, your website, every landing page and every product or service page needs to resonate with your target audience.
Whether you have an eCommerce store or a site designed to generate registrations, enquiries and phone calls, the user experience can make the difference between success and failure. The design, layout, images, video and especially the navigation and calls to action all play a significant role in converting clicks into enquiries and sales. Every element must be tested, measured and refined if campaigns are to produce maximum results.
The first stage of a User Experience Audit is to establish who your customers are, what motivates them to purchase your product or enlist your service and a demographic profile of who they are. This gives a context to your website against which factors such as user behaviour, site and page navigation and mobile device optimisation can be assessed.
Our User Experience Audit is bespoke to every client and also includes extensive competitor research and a complete analysis of the experience a user has when visiting your website.
In working with the team at Tillison Consulting, I’ve been really pleased with the communication from the team. I feel like we’re involved and always know what’s going on with our project and what we can do to improve the results we’re achieving.
I’d definitely recommend them to any business looking to increase leads or sales online.