User Experience Audit

Maximise Your Sales Today

In working with Tillison Consulting, I’ve been really pleased with the communication from the team. I feel like we’re involved and always know what’s going on with our project and what we can do to improve the results we’re achieving. I’d definitely recommend them to any business looking to increase leads or sales online. 

Max Underhay – Sales Operation Manager, Excell Metal Spinning

 

Brands That Trust Us

Whatever your digital marketing goal, we'll get you there

Are your website clicks not converting into leads?

We’ve helped clients make huge improvements to conversion rates following a User Experience Audit, reducing their cost per conversion while increasing sales/enquiries.

We want to be part of your success

What Is A User Experience Audit?

If you’re wondering how you can increase your conversion rate, a user experience audit is exactly what you need. It doesn’t matter if you’re an eCommerce store or a site designed to generate registrations, enquiries or phone calls – our comprehensive audit will highlight the issues you need to address.

The first stage of a User Experience Audit is to establish who your customers are, what motivates them to purchase your product or enlist your service and a demographic profile of who they are. This gives a context to your website against which factors such as user behaviour, site and page navigation and mobile device optimisation can be assessed.

Best of all, you’ll find out you can reduce your cost per click on PPC campaigns and turn more leads into customers.

Every single one of our user experience audits:

Boost Your ROI

To achieve the greatest returns on a campaign, your website, every landing page and every product or service page needs to resonate with your target audience.  

Whether you have an eCommerce store or a site designed to generate registrations, enquiries and phone calls, the user experience can make the difference between success and failure. 

The design, layout, images, video and especially the navigation and calls to action all play a significant role in converting clicks into enquiries and sales. Every element must be tested, measured and refined if campaigns are to produce maximum results.

Proven Results

87% improvement in bounce rate

Our User Experience Audit services saw Excel Metal Spinning’s bounce rate dramatically improve. We can do the same for you.

excell

User Experience Audit Fundamentals

What to expect from our experts

User Behaviour

We’ll start with an assessment of how users typically behave on your website – the traffic sources that supply visits, your entry pages, exit pages, devices they use and where you’re leaking traffic and sales – and suggest initial improvements.

Clear Navigation

Our specialists examine how users navigate your site – whether that’s through a menu or search function – and compare it to your competitors. The results a user is presented with will guide their journey – the simpler it is, the more conversions you’ll get.

Landing Page Optimisation

The first page a user visits will often define whether they stay on the site or leave. We conduct ongoing landing page optimisation, and test layouts, images, headlines, descriptive text and calls to action.

Products and Services

Product and service page optimisation is a significant factor in your conversion rate. We assess and compare costs, descriptions and images against competing sites, and offer clear feedback on where you can improve.

Conversion Rate Optimisation

Whether your conversion is a customer making a phone call, the completion of a contact or registration form or a purchase, we make recommendations to increase the percentage of users who complete it.

Different Devices

User experience across all devices is critical to the success of a website. We assess and compare your site’s performance against that of your competitors and make recommendations to increase conversions.

Our User Experience Audit Promise

Our user experience audit is delivered in plain English, using contextual references to your competitors and other sites to help you make significant increases in conversion rates from visit to sale or enquiry.

In addition, the report can be given to your web designer to implement the recommendations you choose to adopt.

Related Services

Find out what else we can do for you

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Gain traffic and increase sales for your eCommerce store through a PPC campaign, optimised by our team of Google Shopping experts.

Our SEO team can boost search engine rankings and send more relevant organic search traffic to your website.

Our experienced specialists will significantly improve your return on investment through Google Ads management.

ppc services

Learn how your customers are finding and engaging with your website, and how you can gain useful business insights from this information.