Founded in 2000, Excell Metal Spinning provides a number of manufacturing solutions in metal spinning, welding and fabrication. Targeting an increase in leads generated through organic search engine traffic, we were approached by the Portsmouth-based firm to establish a digital marketing strategy that would help deliver an increase in business.
Outline strategy
Managing a Google AdWords campaign in-house was proving reasonably effective for Excell Metal Spinning, but the business needed to increase sales. Using data from the Google AdWords account, our SEO Specialists efficiently established the best opportunities to target – they initially focused their attention on those which would have the quickest positive impact on leads, before moving on to additional opportunities as they became viable with a relatively quick return on investment.
Results were achieved using a range of strategies – from a user experience audit and the optimisation of pages on the website to the creation of content and publicising day-to-day activities on social media profiles.
