EasyBuild provides end-to-end construction financial and project accounting solutions for modern construction business, covering finance, commercial, project management and compliance. After launching a new website and using Google AdWords for around six months, the team at EasyBuild weren’t getting the leads they needed, so came to us to take a look at their AdWords campaign.
Outline strategy
After reviewing EasyBuild’s AdWords campaign, we realised it needed a complete overhaul to reduce waste and get more high-intent traffic through to the site. We also looked at the whole user experience of the site and made numerous recommendations to help increase conversion rates.
Shortly after starting this project, we added in SEO, Bing Ads and LinkedIn PPC campaigns to increase EasyBuild’s share of the market.
We also started doing press releases to help increase brand awareness. A number of outlets picked up the stories, further promoting EasyBuild on their sites and getting the business’ name in front of a wider audience thanks to our digital PR services.
