Digital marketing campaign generates a fantastic number of student enrolments for new course
As one of the top 25 universities in the UK (Guardian University Guide, 2018), University of Portsmouth asked our Education Digital Marketing Specialists whether they could devise a campaign that will help boost numbers for a brand new Master of Mathematics – or MMath – course that it was providing.
Outline Strategy
As a university with lots of competition in the area, promoting a brand new course was always going to be a difficult task for University of Portsmouth. With time running out, traditional marketing channels could only help so much, so the university asked us to help it give the campaign a boost. We devised an education marketing strategy that would give the course the exposure it needed by targeting a specific audience.
The first step was for our team of Education Marketing Specialists to work with the university to understand the audience profile in more detail – from this we set up a three-month Facebook campaign. Both image and video ads were used to target and engage with the audience, and both had significant success in pushing people through to the Universities website.
To compliment the Facebook campaign, we also set up a Google AdWords campaign to target people that were searching directly for maths masters courses. With both campaigns in tandem, the new course got the exposure it needed and resulted in the department gaining more applicants than it ever thought possible.
