The coverage from our recent press release has been great, we’re really pleased to see this has opened up new opportunities for EasyBuild”Â
Carol Massay – EasyBuild
Digital PR campaigns will help you to increase your online visibility, improve your brand awareness and boost your SEO rankings.
Want to get in front of your target audience with the right messaging, at the right time but are not sure how to do this? Let our PR experts help you to gain the exposure your company can’t do without.Â
We want to be part of your success
Digital PR is a way of increasing your brand awareness using the stories that are happening around your business. Our digital PR experts will use these exciting business and industry changes to write engaging press releases that get the press coverage they deserve, locally and nationally, creating relationships with contacts and managing a contact database on behalf of your brand.
Digital PR and SEO work hand in hand to help each other.
SEO creates the content that ranks well, while Digital PR can increase its mentions around the web. This improves both your search rankings and domain authority. Digital PR will increase brand awareness which can result in higher organic traffic coming through to your website.Â
As a Digital PR Agency, we build awareness of your brand, boost site traffic and demonstrate your expertise by working with you to find newsworthy events or topics that happen in and around your business.
These press article can include:
What to expect from our digital marketing specialists
Our team will work with your to create branded content that will increase awareness of your business, putting you at the forefront of your audience’s minds.
We work with a variety of contacts in the media, from national news outlets to local papers and industry publications to get your news in front of your relevant audience.Â
Digital PR brings with it link-building opportunities, so we’ll work to ensure that any digital press coverage also builds high-quality backlinks to your website.
We have proven experience in building brand awareness and improving trust for local businesses through a number of localised PR opportunities with charities and relevant industry associations.
We monitor your brand’s mentions across the internet. This helps us know how your brand is perceived, and what conversations surround it as well as what coverage your press stories have generated.Â
We analyse your specific industry and find the best ways to reach your target audience, as well as researching what topics will help your brand to engage with them best.Â
Increased referral traffic and social shares
Our Digital PR coverage saw EasyBuild’s brand awareness and referral traffic skyrocket, as well as high levels of social shares on news articles. We can do the same for you!
Our Digital PR experts will work with you to plan, write and publish press releases, getting them to your audience and increasing brand awareness. We’ll monitor your brand and cultivate a list of contacts, building relationships with them, all in line with your brand guidelines, to get your business’ new the coverage it deserves.Â
No, Digital PR is not primarily an SEO tactic. While it can have positive effects on SEO, its main focus is on building and maintaining a brand’s online reputation through strategic communication and relationship-building.
Examples of Digital PR include influencer collaborations, online media coverage, social media engagement, guest blogging, press releases, and managing online reviews and testimonials.
A Digital PR strategy is a planned approach to effectively manage and enhance a brand’s online reputation. It involves identifying target audiences, setting goals, selecting appropriate channels, crafting compelling content, and engaging with digital communities.
There are several types of Digital PR, including:
PR and content marketing are related but distinct disciplines. PR focuses on managing a brand’s reputation and building relationships with the media and public, while content marketing revolves around creating and distributing valuable content to attract and engage a target audience. While they can complement each other, they have different core objectives and approaches.
While traditional PR focuses on offline media like newspapers and TV, Digital PR operates in the online space. It leverages digital channels, such as social media, online publications, and influencers, to reach a wider and more targeted audience.
Digital PR can benefit your brand by improving online visibility, enhancing credibility, increasing brand awareness, generating positive online conversations, and ultimately driving website traffic and customer engagement.
Yes, social media is a crucial component of Digital PR. It allows brands to directly engage with their audience, share updates, and foster meaningful relationships, thereby influencing their online reputation.
Success in a Digital PR campaign can be measured through metrics such as online media coverage, social media engagement, website traffic, backlinks, sentiment analysis, and the impact on brand reputation.
Absolutely, Digital PR can be beneficial for small businesses. It allows them to compete on a level playing field in the digital space, gain exposure, and connect with their target audience more effectively.
Yes, Digital PR can indirectly contribute to link building for SEO. When your brand is featured in online media, press releases, or guest posts, it can result in quality backlinks that improve your website’s search engine ranking.
Find out what else we can do for you
Our SEO team can boost search engine rankings and send more relevant organic search traffic to your website.
Our local SEO experts can increase your business’ visibility in the local area, increasing visits to your site and premises.Â
As a full service web design agency, we will design you a stunning website that it is fit for purpose and is user friendly.
We’ve helped clients make huge improvements to conversion rates following a User Experience Audit, reducing their cost per conversion.
Connect with us
First Floor
33 London Road
Cowplain
Hampshire PO8 8DF
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