Sixteenfold increase in click through rate for events management company
Katah Events provides giant tipi marquees for events such as weddings, parties and corporate hospitality, which can be erected in most locations and configured to match the client’s exact requirements. The Katah team came to us when they wanted some Digital Marketing Specialists to look after their online advertising moving forward.
Katah’s Event Director Edd Lewington initially got in touch with us when he was launching a new site – the company already had a small AdWords campaign running, but this was bringing in limited results and the company wanted to grow over the coming years.
The initial work conducted by Tillison’s Pay Per Click Specialists involved an overhaul of the current AdWords campaign in order for them to get a better return from this medium. We also introduced remarketing into the mix as we realised that the sales funnel for this product was in excess of a few weeks, and that potential customers within Katah Events’ target audience typically conduct extensive market research before making a conversion.
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Within two months, click through rates were hovering around 16% – which is a considerable improvement from 1% on the old campaign – and the company were receiving record levels of enquiries. In fact, enquiries became so frequent that the campaign had to be turned off at one point so the company could manage their resources more effectively.
In addition to this, the cost per click was halved over the first three months of our work on Katah Events’ AdWords campaign and this continued to drop over the next couple of years.
We’ve had positive outcomes from working with Tillison Consulting. Enquiries are up and business is looking much better – we’re almost fully booked for this season which is great!
Edd Lewington – Event Director, Katah Events
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