As a renowned brand in the natural mineral water sector, Hildon Water supplies bottled water to some of the most exclusive venues across the country. When Hildon Water initially approached us, it was to see if they could help the business realise their strategic goals to increase sales through different channels.
After looking at the different digital marketing possibilities, our specialists recommended Google Ads Search as Hildon Water’s best option to grow their home delivery sales. Initial analysis found that this was a growing segment of the market and one which should bring in more revenue and brand awareness for the business. This growth came from a number of different sources, but one was through homeowners who were having parties, wanted regular deliveries, or wanted water delivered for events they were hosting.
The initial strategy was to test the market to see if the products would sell to this audience and to increase overall revenue. One of the main challenges was to ensure that the keywords we were targeting would generate high-intent users to the site, so specific keywords were chosen in addition to well-targeted ads. After the initial account was set up and the campaign devised, we imported the revenue data from Google Analytics to aid optimisation and give the client real-time data on the value of sales.
Despite initially working with constrained budgets, the work Tillison Consulting did, led to an impressive 900% surge in online sales and a massive 28:1 return on ad spend. Leveraging this significant boost in revenue, Hildon Water tripled its budget in just over a year, highlighting the outstanding return on investment.
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