Hildon Water

The initial campaigns had limited budgets, but in the expert hands of our PPC team, the campaigns took off and sales have increased pretty dramatically within an agreed Return on Ad Spend (RoAS) target by effective optimisation. With the increase in revenue for the company, budgets were increased threefold in just over a year as we capitalised on the great return on investment. The business has achieved a 900% in online sales with a 28:1 return on ad spend.
– James Barnes – Digital Marketing Manager, Hildon Water

Statistics

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900%
Increase in sales
People Stat Icon
15%
Increase in conversion rate
Conversions Stat Icon
28:1
Return on spend
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24%
Increase in click-through rate

The Challenge

As a renowned brand in the natural mineral water sector, Hildon Water supplies bottled water to some of the most exclusive venues across the country. When Hildon Water initially approached us, it was to see if they could help the business realise their strategic goals to increase sales through different channels.

woman drinking water
strategy

The Strategy

After looking at the different digital marketing possibilities, our specialists recommended Google AdWords Search as Hildon Water’s best option to grow their home delivery sales. Initial analysis found that this was a growing segment of the market and one which should bring in more revenue and brand awareness for the business. This growth came from a number of different sources, but one was through homeowners that were having parties, wanted regular deliveries, or wanted water delivered for events they were running.

The initial strategy was to test the market to see if the products would sell to this audience and to increase overall revenue. One of the main challenges was to ensure that the keywords we were targeting would generate high-intent users to the site, so specific keywords were chosen in addition to well-targeted ads. After the initial account was set up and campaign devised, we imported the revenue data from Google Analytics to aide optimisation and give the client real-time data on the value of sales.

The Results

The initial campaigns had limited budgets, but in the expert hands of our PPC team, the campaigns took off and sales have increased pretty dramatically within an agreed Return on Ad Spend (RoAS) target by effective optimisation. With the increase in revenue for the company, budgets were increased threefold in just over a year as we capitalised on the great return on investment.

The business has achieved a 900% in online sales with a 28:1 return on ad spend.

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