As a renowned brand in the natural mineral water sector, Hildon Water supply bottled water to some of the most exclusive venues across the country. When Hildon Water initially approached us, it was to see if they could help the business realise their strategic goals to increase sales through different channels.
Outline Strategy
After looking at the different digital marketing possibilities, our specialists recommended Google AdWords Search as Hildon Water’s best option to grow their home delivery sales. Initial analysis found that this was a growing segment of the market and one which should bring in more revenue and brand awareness for the business. This growth came from a number of different sources, but one was through homeowners that were having parties, wanted regular deliveries, or wanted water delivered for events they were running.
The initial strategy was to test the market to see if the products would sell to this audience and to increase overall revenue. One of the main challenges was to ensure that the keywords we were targeting would generate high-intent users to the site, so specific keywords were chosen in addition to well-targeted ads. After the initial account was set up and campaign devised, we imported the revenue data from Google Analytics to aide optimisation and give the client real-time data on the value of sales.
