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SEO Agency for Education

Our experienced Education SEO Agency works with Schools, Colleges and other Education establishments to increase rankings and traffic through Search Engine Optimisation.

Georgina Hibberd
Georgina Hibberd
Teacher, Vita et Pax
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"Working with Tillison Consulting to increase our local visibility has been a great experience, we have seen significant results in just a short space of time and would recommend their services to any school looking to increase their brand awareness."
Emma Soper
Emma Soper
Head Of College, Connell College
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"Getting the element of our online presence up to speed has made a significant impact on our online presence and improved our own understanding of this element of 'marketing'. The team were professional, efficient and readily able to explain what they were doing, why and the impact it would have.”
Jackie Pollard
Jackie Pollard
Marketing Manager, LVS Ascot
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"Please can you stop the advertising for the open day 26th June. We have 180 families booked in and have reached capacity. Great job on getting so many attendees registered so quickly."
Claire Rodgers
Claire Rodgers
Windsor Forest Colleges Group
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“Open-day numbers are really strong! Around double of what we had last year for Windsor, and the others are looking very positive too.”

Stand Out with Our Education SEO Services

Turn your education website into a powerful beacon, attracting prospective parents and students alike. Through the strategic optimisation of your website with the power of SEO, you can enhance your online presence, propelling your organisation to the forefront of local search results.

Ranking higher in Search delivers more free website traffic, more enquiries, more enrolments and more open-day registrations. By using our tailored Education SEO Strategy, you can showcase your education institution as the top choice, grow your online visibility, and cultivate a reputation as the foremost and trusted educational institution in your area.

Seize the opportunity to elevate your institution by partnering with our Education SEO Team.



SEO Ranking Position Example

Elevating Excellence: Our Tailored SEO Strategy for Academic Institution

Initial Consultation:

A conversation to understand your current position and pain points as well as fully understand your business goals and expectations, with an eye towards developing a customised SEO campaign.

Keyword Research:

Our SEO specialists will meticulously conduct in-depth research to identify the most relevant and high-impact search terms for your educational establishment’s online presence.

Tracking and Analytics Setup:

We set up campaign tracking and Google Analytics for your institution of learning to provide valuable insights into website performance, helping us tailor our strategies for maximum impact.

Technical and On-Page Optimisation:

We will optimise your pages to give them the best chance of ranking in the Search Lists.  This will also mean fixing technical issues with the website that are hindering your progress.

Content Strategy:

We will create a content plan and craft content that not only captivates your audience but also strategically aligns with search engine algorithms, boosting your website visibility.

Link Building:

We identify opportunities to build quality backlinks to your site from reputable sources.  This includes local citations that will help you to gain greater visibility in the map stacks.

Communications and Reporting:

We offer consistent updates on SEO performance, keyword rankings, traffic, and conversion metrics, accompanied by monthly meetings to review progress and make necessary adjustments to our strategies.

Scaling and Growth:

We will continuously monitor and adapt your SEO strategy based on data-driven insights, identifying opportunities to scale your business and grow your revenue streams, leveraging the expertise of SEO experts.

Increase Free Website Traffic: Tailored Education SEO Strategies

SEO for Schools Process
Local SEO for Schools Examples

Enhance Admissions: Engage with High Intent Audiences

As students and parents consider colleges and schools, it becomes imperative for educational institutions to enhance their online visibility, serving as the gateway to reaching the right audience at the right time. Our Education SEO strategies, which include a bespoke SEO audit designed specifically for the education sector, are crafted to meet the unique requirements of this sector, incorporating both local and national targeting techniques. Whether leveraging local SEO to boost regional traffic or opting for National SEO to reach a wider audience, or even internationally, we tailor our approach to suit your business needs and goals.

Google Search Console Data - SEO Agency for Schools

Improve Your Performance In Search With Our SEO Audit

We’ll review your website through an SEO audit and tell you how we’ll get you better rankings and more website traffic.

SEO Benefits

Our Approach

Our Educational SEO team at Tillison Consulting has extensive experience working with numerous educational institutions from Colleges, Pre-Prep, prep, senior and Sixth Form schools to Primary, Middle and Secondary schools as well as Universities.

Each member of our team understands that each education client is unique, and our approach reflects this diversity. We ensure that our strategies align with your institution’s specific needs and goals.

We ensure that our strategies, including a tailored SEO plan, align with your institution’s specific needs and goals for the best results.

The Education Team takes pride in fostering a collaborative partnership with you, where transparency and communication are the cornerstones of our engagement. Throughout your project, we provide regular and transparent updates, keeping you informed and engaged every step of the way.

Jessica Wantman
Jessica Wantman
Head of Marketing, Portland Place School
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"A flexible, friendly team that know their craft. Great to work with and improve results."

Popular Education Marketing Videos

Education SEO FAQs

Education SEO services are a number of techniques used to improve your rankings for local searches, with bespoke SEO for education that includes SEO audits, targeted content creation, and local SEO strategies tailored for the education industry.

These could include Google Business Profile optimisation, Citation management, Reputation monitoring, Local PR coverage, Mobile Optimisation, Content creation, and conducting a thorough SEO audit to ensure optimal performance. and Technical SEO.
All of these combined will help your website rank higher in the search engine results and in the local pack.

Such as, If you search for “college near me” and Google shows search results which typically include a Google Maps Pack which includes a list of practices then your business can benefit from Education SEO.

SEO is a strategy to earn organic traffic and visibility on a national and global scale, whereas local SEO is an attempt to earn this visibility in a certain location.

Google indexes information about local businesses and presents them above the organic search results, an aspect crucial for local SEO campaigns. This is called the maps pack and it is a great way to attract patients in the local area.

Both use many of the same techniques but Local SEO uses extra techniques such as Google Business Profile Optimisation, attracting reviews, building local citations.

Our Agency incorporates each of these techniques in our bespoke SEO strategies tailored for the education sector.

Results vary depending on factors like website health, competition, and targeted keywords. Typically, noticeable improvements can be seen within 3-6 months, with significant gains over time.

 Yes, our Education SEO services are adaptable to institutions of all sizes. We offer scalable solutions designed to meet the specific goals and budget constraints of small educational organisations.

Yes, our Education SEO strategies include optimising for local search, which can improve your institution’s visibility on Google Maps and local search results.

Our Education SEO approach is tailored to the unique needs of educational institutions, incorporating both local and national targeting techniques, and positioning ourselves as leading SEO services for education. We prioritise transparency, collaboration, and measurable results to ensure your institution’s success.

Yes, we offer ongoing support and maintenance to ensure the continued effectiveness of your SEO strategies. Our team provides regular performance monitoring, updates, and adjustments as needed to maximise results.

Yes, we offer comprehensive content creation and optimisation services tailored to the needs of educational institutions. From keyword research to content development and on-page optimisation, we ensure your website attracts and engages your target audience effectively.

Yes, we have a portfolio of successful education SEO projects and client testimonials that demonstrate our expertise and track record. Contact us to request references or case studies relevant to your institution’s needs.

Prior to starting an SEO project, we conduct a thorough website audit to identify areas for improvement. We may request access to your website analytics, content management system, and other relevant data to inform our strategy effectively.

Speak to a Digital Marketing Specialist Today!

Sally Nash
Sally Nash
Head of Marketing, Lockers Park School
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"The Tillison team have been a joy to work with. Not only are they deep experts in their field (it’s a relief to outsource this technical expertise); they are always helpful, friendly and efficient to work with. I highly recommend working with Tillison for search engine optimisation, website hosting, and PPC".

A dedicated expert will reach out to you to address any enquiries you may have and guide you through the various ways in which we can support your institution online.