SEO Agency for Education

Our experienced Education SEO Agency works with Schools, Colleges and other Education establishments to increase rankings and traffic through Search Engine Optimisation.

"Working with Tillison Consulting to increase our local visibility has been a great experience, we have seen significant results in just a short space of time and would recommend their services to any school looking to increase their brand awareness."

"Getting the element of our online presence up to speed has made a significant impact on our online presence and improved our own understanding of this element of 'marketing'. The team were professional, efficient and readily able to explain what they were doing, why and the impact it would have.”

"Please can you stop the advertising for the open day 26th June. We have 180 families booked in and have reached capacity. Great job on getting so many attendees registered so quickly."

“Open-day numbers are really strong! Around double of what we had last year for Windsor, and the others are looking very positive too.”

Stand Out with Education SEO

Turn your education website into a powerful beacon, attracting prospective parents and students alike. Through the strategic optimisation of your website with the power of SEO, you can enhance your online presence, propelling your organisation to the forefront of local search results.

Ranking higher in Search delivers more free website traffic, more enquiries, more enrolments and more open-day registrations. By using our tailored Education SEO Strategy, you can showcase your education institution as the top choice, grow your online visibility, and cultivate a reputation as the foremost and trusted educational institution in your area.

Seize the opportunity to elevate your institution by partnering with our Education SEO Team.

Elevating Excellence: Our Tailored SEO Strategy for Your School

Initial Consultation:

A conversation to understand your current position and pain points as well as fully understand your business goals and expectations.

Keyword Research:

Our SEO specialists will meticulously conduct in-depth research to identify the most relevant and high-impact search terms for your school’s online presence.

Tracking and Analytics Setup:

We set up campaign tracking and Google Analytics for your school to provide valuable insights into website performance, helping us tailor our strategies for maximum impact.

Technical and On-Page Optimisation:

We will optimise your pages to give them the best chance of ranking in the Search Lists. This will also mean fixing technical issues with the website that are hindering your progress.

Content Strategy:

We will create a content plan and craft content that not only captivates your audience but also strategically aligns with search engine algorithms, boosting your website visibility.

Link Building:

We identify opportunities to build quality backlinks to your site from reputable sources. This includes local citations that will help you to gain greater visibility in the map stacks.

Communications and Reporting:

We offer consistent updates on SEO performance, keyword rankings, traffic, and conversion metrics, accompanied by monthly meetings to review progress and make necessary adjustments to our strategies.

Scaling and Growth:

We will continuously monitor and adapt your SEO strategy based on data-driven insights, identifying opportunities to scale your business and grow your revenue streams.

Increase Free Website Traffic: Tailored Education SEO Strategies

Enhance Admissions: Engage with High Intent Audiences

As students and parents consider colleges and schools, it becomes imperative for educational institutions to enhance their online visibility, serving as the gateway to reaching the right audience at the right time. Our Education SEO strategies are crafted to meet the unique requirements of this sector, incorporating both local and national targeting techniques. Whether leveraging local SEO to boost regional traffic or opting for National SEO to reach a wider audience, or even internationally, we tailor our approach to suit your business needs and goals.

Improve Your Performance In Search

We’ll review your website and tell you how we’ll get you better rankings and more website traffic.

SEO Benefits

Our Approach

Our Educational SEO team at Tillison Consulting has extensive experience working with numerous educational institutions from Colleges, Pre-Prep, prep, senior and Sixth Form schools to Primary, Middle and Secondary schools as well as Universities.

Each member of our team understands that each education client is unique, and our approach reflects this diversity. We ensure that our strategies align with your institution’s specific needs and goals.

The Education Team takes pride in fostering a collaborative partnership with you, where transparency and communication are the cornerstones of our engagement. Throughout your project, we provide regular and transparent updates, keeping you informed and engaged every step of the way.

"A flexible, friendly team that know their craft. Great to work with and improve results."

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Education SEO FAQs

What are Education SEO services?

Education SEO services are a number of techniques used to improve your rankings for local searches.

These could include Google Business Profile optimisation, Citation management, Reputation monitoring, Local PR coverage, Mobile Optimisation and Content creation.

All of these combined will help your website rank higher in the search engine results and in the local pack.

What is Education SEO and why do I need it?

Education SEO is a search engine optimisation strategy used to increase search engine rankings for Education websites.

If you search for “college near me” and Google shows search results which typically include a Google Maps Pack which includes a list of practices then your business can benefit from Education SEO.

How do you do keyword research for Education?

Keyword research for Education will reveal the search terms patients use to find Education establishments like yours and courses they’re interested in, along with data suggesting how many searches there are for those terms.

What is the difference between SEO and Local SEO?

SEO is a strategy to earn organic traffic and visibility on a national and global scale, whereas local SEO is an attempt to earn this visibility in a certain location.

Google indexes information about local businesses and presents them above the organic search results. This is called the maps pack and it is a great way to attract patients in the local area.

Both use many of the same techniques but Local SEO uses extra techniques such as Google Business Profile Optimisation, attracting reviews and building local citations.

What is Google Business Profile?

Google Business Profile is a free tool which Education establishments can use to manage their online presence on Google Maps and Search.

Education establishments can add all their essential information including opening hours, business description and business contact detail (NAP), areas you serve, your business category, photos, posts about updates, deals and events.

Google uses the information in your Google Business Profile and from pages on your site to rank your business for related local searches.

Having a Google Business Profile also allows visitors to contact you or request directions at the click of a button from mobile or desktop.

"The Tillison team have been a joy to work with. Not only are they deep experts in their field (it’s a relief to outsource this technical expertise); they are always helpful, friendly and efficient to work with. I highly recommend working with Tillison for search engine optimisation, website hosting, and PPC".