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European Article Numbers: A Complete Guide

This post is part of the Google Merchant Centre Guide - created by our Google Shopping Team

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What is a European Article Number?

A European Article Number (EAN) is a type of barcode used to identify products that are sold internationally. It is a 13-digit number that is unique to each product, and it is used to identify the product and to help automate the checkout process at retail stores. EANs are used throughout Europe and in other parts of the world, and they are often found on the packaging of consumer goods.

How do I find an EAN number?

You can find the EAN number on the product packaging or on the product itself. It is usually located near the barcode, and it may be listed as the “EAN” or the “EAN-13” number. The EAN number is also often printed on the receipt when you purchase the product, so you can check your receipts if you are unable to find the EAN on the product itself. If you are still unable to find the EAN number, you can try contacting the manufacturer or retailer of the product for more information.

How do I get an EAN code for my product?

If you need a EAN code for your product, you can apply for one through a number of organisations that issue EAN codes.

In most cases, you will need to provide some information about your product, such as its name, weight, and dimensions. You may also need to provide other information, such as the country where the product will be sold and the intended use of the product.

Once you have provided this information, the organisation will assign a unique EAN code to your product. It is important to note that there is a fee for obtaining a EAN code, and the cost will vary depending on the organisation you apply through and the type of product you are registering.

Suppliers of EAN Barcodes

* we are not affiliated with these suppliers. You should make your own checks before ordering;

  1. GS1
  2. EAN Deals
  3. Buy EAN
  4. Barcode1

Can I create my own EAN?

No, you cannot create your own EAN code. EAN codes are unique, 13-digit numbers that are assigned to specific products by organisations that are authorised to issue EAN codes.

These organisations follow strict rules and procedures to ensure that each EAN code is unique and properly identifies the product it is assigned to. As a result, it is not possible for individuals or businesses to create their own EAN codes. If you need a EAN code for your product, you will need to apply for one through an authorised organisation.

Do all products need an EAN?

No, not all products need an EAN code. EAN codes are typically used for products that are sold internationally or that are sold through large retail chains.

If your product is not sold in these types of environments, then it may not need an EAN code. However, if you are unsure whether your product needs an EAN code, it is always best to check with the retailer or manufacturer who will be selling your product. They can provide guidance on whether an EAN code is required and how to obtain one if necessary.

Can two products have the same EAN?

No, two different products cannot have the same EAN code. EAN codes are unique, 13-digit numbers that are assigned to individual products, and they are used to identify and track products as they move through the supply chain. As a result, each EAN code is unique and can only be assigned to one product.

If two different products were to have the same EAN code, it would cause confusion and make it difficult to accurately track and identify the products. Therefore, it is not possible for two different products to have the same EAN code.

Can I use an EAN as an SKU?

Yes, you can use an EAN code as a Stock Keeping Unit (SKU). A SKU is a unique identifier that is used to track inventory and products within a company’s inventory management system.

EAN codes can serve as effective SKUs because they are unique, 13-digit numbers that are assigned to individual products. This makes them easy to track and manage within an inventory management system.

Additionally, since EAN codes are used internationally, they can be effective for tracking products that are sold in multiple countries. However, it is important to note that not all EAN codes are necessarily suitable for use as SKUs, and it is always best to consult with your inventory management provider to determine the best approach for using EAN codes as SKUs within your system.

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