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Google Marketing Tools and Strategies
How to Add Christmas Opening Hours to Your Google Business Profile Listing
December 1, 2021
Our SEO Specialists have always been strong advocates of Google Business Profile, formerly Google My Business, and we encourage all...
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Google Ads Custom Columns Can Now Use Impression Share Data
August 23, 2021
Custom Columns in Google Ads now allows for a new set of metrics. Impression share data is now available for...
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How to align SEO and PPC eCommerce efforts for better results
June 22, 2021
When it comes to online stores, pay per click (PPC) advertising and search engine optimisation (SEO) are arguably two sides...
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How To Use Google Optimize
June 10, 2021
Google Optimize is an online testing tool that allows you to build and run essential tests for your website. By...
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Google Releases Its June 2021 Core Update
June 3, 2021
The relaxing evenings of SEOs were interrupted yesterday as Google dropped the bombshell they had rolled out a broad core...
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Google Analytics: The Cookie-less monster?
May 18, 2021
The importance of privacy is bad news for tracking user behaviour as Google Analytics has just announced they will no...
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Everything You Need To Know About Google’s Core Web Vitals
March 2, 2021
Last year Google announced dramatic changes to its algorithm that will affect the vast majority of websites. It will incorporate...
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Google My Business Rolling Out Messaging for Desktop
February 17, 2021
The first major change to Google My Business of 2021 comes into play as it expands upon its messaging feature...
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Beginner’s Guide to Schema Markup
January 26, 2021
You will have seen it on pretty much every search engine result page (SERP). Perhaps a star rating next to...
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