Google Marketing Tools and Strategies

Google Ads Custom Columns Can Now Use Impression Share Data

Custom Columns in Google Ads now allows for a new set of metrics. Impression share data is now available for...
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How to align SEO and PPC eCommerce efforts for better results

When it comes to online stores, pay per click (PPC) advertising and search engine optimisation (SEO) are arguably two sides...
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How To Use Google Optimize

Google Optimize is an online testing tool that allows you to build and run essential tests for your website. By...
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Google Releases Its June 2021 Core Update

The relaxing evenings of SEOs were interrupted yesterday as Google dropped the bombshell they had rolled out a broad core...
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Google Analytics: The Cookie-less monster?

The importance of privacy is bad news for tracking user behaviour as Google Analytics has just announced they will no...
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Everything You Need To Know About Google’s Core Web Vitals

Last year Google announced dramatic changes to its algorithm that will affect the vast majority of websites. It will incorporate...
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Google My Business Rolling Out Messaging for Desktop

The first major change to Google My Business of 2021 comes into play as it expands upon its messaging feature...
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Beginner’s Guide to Schema Markup

You will have seen it on pretty much every search engine result page (SERP). Perhaps a star rating next to...
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How to Optimise Your Google Shopping Product Titles

Most online shoppers use Google Shopping. Why wouldn’t they when it’s so easy to access and use? But the problem...
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