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Google Marketing Tools and Strategies

Google marketing tools and strategies including Google Analytics, optimising your site for Google Search, increasing traffic from Google AdWords to how Google lists your local business.

Google Merchant Centre Guide

Nicholas Ward-Upton
March 10

Availability [availability] in Google Merchant Centre

The Availability field in Google Shopping refers to the availability of a product for purchase. This field is used to...

eCommerce eCommerce Marketing Strategy

Nicholas Ward-Upton
March 10

How to use product type in Google Shopping

What is product type in Google Shopping? Product type is a classification system that is used by retailers to organise...

eCommerce eCommerce Marketing Strategy

Nicholas Ward-Upton
March 10

European Article Numbers: A Complete Guide

What is a European Article Number? A European Article Number (EAN) is a type of barcode used to identify products...

eCommerce eCommerce Marketing Strategy

Nicholas Ward-Upton
March 10

Excluded Destination [excluded_destination] in Google Merchant Centre

Advertisers can use the [excluded_destination] field to determine which parts of the Google platform each product in their inventory will...

eCommerce eCommerce Marketing Strategy

Nicholas Ward-Upton
March 10

Everything You Need to Know About PLAs (Product Listing Ads)

Google Product Listing Ads are a type of advertising that allows retailers to show images of their products along with...

eCommerce eCommerce Marketing Strategy

Alex Bardsley
March 10

What is ROAS?

Introduction ROAS stands for Return on Advertising Spend. It is a measure of the effectiveness of an advertising campaign in...

eCommerce Marketing Strategy eCommerce

Alex Bardsley
January 13

Incorrect value [identifier exists]: Merchant Centre Disapproved Products

Incorrect Value [identifier exists] is a fairly common but very important error within Merchant Centres that will stop your products...

PPC Tips Google Marketing Tools and Strategies

Alex Bardsley
January 11

Invalid UTF-8 encoding [description]: Merchant Centre Disapproved Products

Getting flagged for an Invalid UTF-8 encoding on one of your products in the Merchant centre can be frustrating and...

PPC Tips Google Marketing Tools and Strategies