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Google Marketing Tools and Strategies

Google marketing tools and strategies including Google Analytics, optimising your site for Google Search, increasing traffic from Google AdWords to how Google lists your local business.

Google Merchant Centre Guide

Availability [availability] in Google Merchant Centre

The Availability field in Google Shopping refers to the availability of a product for purchase. This field is used to...
eCommerceeCommerce Marketing Strategy

How to use product type in Google Shopping

What is product type in Google Shopping? Product type is a classification system that is used by retailers to organise...
eCommerceeCommerce Marketing Strategy

European Article Numbers: A Complete Guide

What is a European Article Number? A European Article Number (EAN) is a type of barcode used to identify products...
eCommerceeCommerce Marketing Strategy

Excluded Destination [excluded_destination] in Google Merchant Centre

Advertisers can use the [excluded_destination] field to determine which parts of the Google platform each product in their inventory will...
eCommerceeCommerce Marketing Strategy

Everything You Need to Know About PLAs (Product Listing Ads)

Google Product Listing Ads are a type of advertising that allows retailers to show images of their products along with...
eCommerceeCommerce Marketing Strategy
Everything You Need to Know About PLAs (Product Listing Ads)

What is ROAS?

Introduction ROAS stands for Return on Advertising Spend. It is a measure of the effectiveness of an advertising campaign in...
eCommerce Marketing StrategyeCommerce
5 Reasons Why Your School Should be Using Google Ads

5 Reasons Why Your School Should be Using Google Ads

Google Ads can be a very effective tool for schools that are looking to increase their visibility and reach potential...
Google Ads TipsEducation
Mismatched value (page crawl) [price]: Merchant Centre Disapproved Products

Incorrect value [identifier exists]: Merchant Centre Disapproved Products

Incorrect Value [identifier exists] is a fairly common but very important error within Merchant Centres that will stop your products...
PPC TipsGoogle Marketing Tools and Strategies

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