Essential eCommerce Marketing News

Essential eCommerce Marketing News

News Roundup: Abandoned Cart Recovery, Facebook Rumours, AdWords Tips for eCommerce and Product Page Optimisation This edition of our eCommerce Marketing News focuses on cart abandonment and how to recover sales, rumours that Facebook may be on the verge of a move into eCommerce, essential AdWords tips for eCommerce stores and some great advice for optimising […]

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Google AdWords Remarketing Lists for Search Ads

Google AdWords Remarketing Lists for Search Ads

Google AdWords remarketing lists for search ads (RLSA’s) are a really useful bid strategy for your Google AdWords Management which is often overlooked by advertisers but can actually give you really good results if used correctly. What Are AdWords Remarketing Lists for Search Ads Remarketing lists for search ads allow you to bid more and tailor […]

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Twitter Ads For eCommerce

Twitter Ads For eCommerce

In this post, we explore Twitter Ads for eCommerce stores. It will help you understand the plethora of unique targeting options available to you, the tools you’ll need to set up a campaign and the essentials you’ll need to track and scale performance. Strategies for eCommerce The Twitter Ads platform has a multitude of opportunities […]

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How Facebook Custom Audiences Work

How Facebook Custom Audiences Work

Create Targeted Facebook Ad Campaigns In this episode of the T-Time show, Mark discusses the Facebook Custom Audiences feature with Pay per Click Specialist, Liam Ingram. Together, they explore and explain: The Facebook Custom Audiences Feature Examples of Facebook Custom Audiences Facebook Custom Audience Size Limits How to Create Facebook Custom Audiences Facebook Lookalike Audiences […]

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AdWords Dynamic Remarketing

AdWords Dynamic Remarketing

If you are an eCommerce Store with a current Google Merchant Centre account, you can use dynamic remarketing to build remarketing ads based on the products that Google predicts will perform best using visitors past interaction on your site. For example, you could have looked at a pair of shoes you liked, left the site […]

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Adwords Display Targeting Options

Adwords Display Targeting Options

Google have recently updated the AdWords Display Targeting Options for the Google Display Network (GDN). With the ability to both target and exclude with each method, this has greatly improved the chance of getting your ads to the relevant audience. The current targeting options are: Targeting Using Keywords Using keywords to target the content of […]

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