Audience retargeting strategies, tactics and tips. Many different ad platforms now offer retargeting options including AdWords, Facebook Ads and Twitter Ads.
Session Quality is an exciting new feature in Google Analytics which, if used correctly, could have some big benefits for your business. In the latest edition of our T-Time show, Mark Tillison takes you through how to access and analyse the session quality report, what the requirements are to make this feature work on your […]
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Remarketing isn’t just a clever way to target customers who left your website without making a purchase, or those who abandoned their carts at the checkout – it’s also a great way to drive even more conversions from valued customers. Our latest T-Time show looks at how you can target email lists with Google Ads […]
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Firstly, let’s explain ‘Audience Targeting’ Adwords. You may already be familiar with remarketing AdWords, which allows you to target visitors to your site with ads across Google’s Display Network to reinforce and build trust in your brand and ultimately, to drive returning visitors to your site. This is just one example of an audience you might […]
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News Roundup: Abandoned Cart Recovery, Facebook Rumours, AdWords Tips for eCommerce and Product Page Optimisation This edition of our eCommerce Marketing News focuses on cart abandonment and how to recover sales, rumours that Facebook may be on the verge of a move into eCommerce, essential AdWords tips for eCommerce stores and some great advice for optimising […]
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Now the easiest way to set up remarketing audiences for Adwords, this post explains how to set up remarketing with Google Analytics. Step by Step Guide The following is an easy step by step guide to doing this. Link your Google Analytics account to your Adwords account. Define the audiences that you want to remarket […]
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Google AdWords remarketing lists for search ads (RLSA’s) are a really useful bid strategy for your Google AdWords Management which is often overlooked by advertisers but can actually give you really good results if used correctly. What Are AdWords Remarketing Lists for Search Ads Remarketing lists for search ads allow you to bid more and tailor […]
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In this post, we explore Twitter Ads for eCommerce stores. It will help you understand the plethora of unique targeting options available to you, the tools you’ll need to set up a campaign and the essentials you’ll need to track and scale performance. Strategies for eCommerce The Twitter Ads platform has a multitude of opportunities […]
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Create Targeted Facebook Ad Campaigns In this episode of the T-Time show, Mark discusses the Facebook Custom Audiences feature with Pay per Click Specialist, Liam Ingram. Together, they explore and explain: The Facebook Custom Audiences Feature Examples of Facebook Custom Audiences Facebook Custom Audience Size Limits How to Create Facebook Custom Audiences Facebook Lookalike Audiences […]
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If you are an eCommerce Store with a current Google Merchant Centre account, you can use dynamic remarketing to build remarketing ads based on the products that Google predicts will perform best using visitors past interaction on your site. For example, you could have looked at a pair of shoes you liked, left the site […]
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Google have recently updated the AdWords Display Targeting Options for the Google Display Network (GDN). With the ability to both target and exclude with each method, this has greatly improved the chance of getting your ads to the relevant audience. The current targeting options are: Targeting Using Keywords Using keywords to target the content of […]
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