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How to Use Google Analytics

Chocolate Chip cookies
The importance of privacy is bad news for tracking user behaviour as Google Analytics has just announced they will no...
Tradedoubler Affiliate Parameters in Google Analytics
You may have noticed that the URLs in your Google Analytics data are displaying as #utm_source when you really need...
How to track affiliate links in google analytics
When you have affiliates linking to pages on your website, it’s a given that you’ll want to be tracking the...
Analytics PayPal referral
If you run an eCommerce site and you’ve looked at your Google Analytics recently, you’ve probably noticed a high amount...
What is arcot.com?
If you have an eCommerce store, you’ve probably noticed traffic coming from arcot.com or any of its subdomains like secure5.arcot.com....
pexels-photo-577585
It’s time to settle an argument which we’ve had with many other people in the world of digital marketing. Which...
Manage DPA Details in Google Analytics - Tillison Consulting - The Digital Marketing Agency
If you use Google Analytics to understand how users behave on your website, you may have recently received a message...
pexels-photo
In a recent Google Ads Audit, we discovered that thousands – that’s right, thousands – of pounds of revenue was being...
Session Quality in Google Analytics - Tillison Consulting
Session Quality is an exciting new feature in Google Analytics which, if used correctly, could have some big benefits for...