Wouldn’t it be great if you could target your email list with ads to entice those users back to your site?
That email marketing list could be segmented and each segment targeted with unique offers or ads depending on earlier engagement or purchases or demographic data you might have collected along the way.
Targeting ads by email address is already possible as part of a custom audience on Facebook and Twitter. See How Facebook Custom Audiences Work.
Enticing earlier visitors back to your website is already possible using the Google Display Network using AdWords Remarketing ads, or if yours is an eCommerce store, AdWords Dynamic Remarketing might perform even better still.
Rumour has it that Google AdWords might be planning to offer email targeted ads using its own platform too, though the rumours seem to suggest on its search platform rather than Display initially. That option seems a little surprising, given the success of remarketing ads on the Google Display Network.
Assuming a similar function to Facebook and Twitter, you’ll be able to upload a .csv file of your list to AdWords and use it as a targeting option for your campaigns as you currently can with other AdWords audience types.
See also, AdWords Management, AdWords Training.
We would always recommend caution that you don’t overwhelm your audience with your messages, but the rumoured AdWords email targeting could be a powerful asset.
Your email marketing list could now be targeted with:
That’s a whole lot of brand reach and could easily lead to brand saturation for members of your audience if you’re not careful.
Self-Service Twitter Ads
AdWords Remarketing Tips
Google AdWords Dynamic Remarketing
How Facebook Custom Audiences Work
Google AdWords Remarketing Lists for Search Ads
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