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Magento SEO Services

Dramatically boost sales for your eCommerce store

We were looking for specific help with our Magento platform and the site audit we gained from Tillison Consulting has given us a great insight into what we need to address to solve our ranking issues. Clearly if you’re looking for a professional company who actually know what they’re doing then you need look no further!”

Glen Howard – Carpet Tiles

Brands That Trust Us

Whatever your digital marketing goal, we'll get you there.

Want to dramatically increase your revenue for your Magento store?

We are experts in achieving excellent results for Magento websites by developing bespoke SEO services to help significantly increase traffic and sales.

We want to be part of your success

Magento SEO Services That Will Boost ROI

Magento has empowered thousands of retailers and brands through its open-source eCommerce platform, but it provides store owners some significant SEO challenges. 

With any Magento site there are a number of technical and content driven strategies that you need to adopt to get the most out of this platform. Our Magento SEO services address these areas to maximise the potential for your eCommerce store

Our specialists have years of experience and research behind them. By adopting our Magento SEO services you’ll benefit from the perfect strategy that will; 

Magento Best Practices - Tillison Consulting

Addressing Magento Issues

When it comes to outlining a Magento SEO strategy, we appreciate that several issues have to be addressed. These may include;

  • Duplicate content
  • Magento pagination resulting in duplicate page titles
  • Poorly structured or an entirely missing Magento sitemap

Issues such as these lead to many painful problems for Magento websites. You may lose search rankings or even be penalised by Google for having duplicate content on your site. 

If you are encountering problems with your SEO, you may want to consider our free SEO audit, which will help us discover the root of your site’s problems..

Proven Magento
SEO Results

300% increase in organic click-through rate

Our Magento SEO services saw Atkin & Thyme’s organic click-through rate skyrocket. We can do the same for you! 

atkin and thyme website

Our Magento SEO Services Fundamentals

What to expect from our experts

Magento Site Structure

Improving the structure of your Magento store is critical to improving your search engine rankings. We will address duplicate content issues and prioritise preferred pages. 

Magento File Audits

Missing pages waste valuable traffic and ruin user experience. We will clean up your data and make changes to missing pages, preventing them from costing you sales. 

Google Search Central

We will review your Google Search Central configuration, opening a window into how Google views your website – tracking performance and helping to boost visibility. 

Meta Data Optimisation

Meta titles, descriptions and image alt tags are all incredibly important when it comes to SEO but are usually overlooked. With our Magento SEO services, we will optimise these for you, boosting page relevance. 

Internal Linking

By running an audit and optimising the internal link structure, we will enhance your page authority, site usability, increase keyword rankings, and improve the bounce rate.

On-Page Content

It can be tricky to maintain a consistent Magento SEO strategy. We will optimise your eCommerce product categories and descriptions to improve your rankings and targeting for keywords.

Our Magento SEO services promise

It’s been widely recognised – even by Magento itself – that optimising eCommerce stores can be a considerably more complicated process than optimising other sites, usually because of the multitude of product listings they must include.

As an experienced Magento SEO agency, we are constantly adapting our strategies to adhere to best practices, and have developed an array of methods which will significantly increase the organic traffic coming to your store, and the sales that follow.

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Related Services

Find out what else we can do for you

Our eCommerce SEO strategies increase organic traffic to your store and ensure it ranks higher in the search results

Gain traffic and increase sales for your eCommerce store through a Pay Per Click campaign, optimised by our team of Google Shopping Experts.

Our experienced specialists will significantly improve your return on investment through Google Ads management.

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By adding a Microsoft Ads campaign to your strategy, you can drive high intent traffic to your website and boost sales and enquiries by up to 15%.

Magento SEO Services FAQs

The short answer is no. In today’s Google algorithm there is no ranking benefit in including keywords in your domain name, but you should consider the “clickability” of your domain name, which could increase the CTR rather than the rankings.


The volume of internal links to a page helps search engines understand which of your pages are the most important on your site.

The anchor text used to link to pages indicates what a search engine might rank that page for.

Yes, posting great blog content can help your SEO strategy.

Firstly, creating optimised blog content can rank those pages in Google and attract traffic to your site. This content is often much easier to rank than your sales pages, which are typically much more competitive.

Secondly, linking relevant, content to support your sales pages helps a search engine understand your depth of knowledge and expertise.


Page meta titles and descriptions and image alt tags, for example, help search engines understand what a page is about and what it might consider ranking that page for.

There’s no simple answer to this other than, “it depends”.

Pay Per Click (PPC) works beyond Paid Search – across a huge display network where banner ads can be displayed, for example. SEO can’t compete with that directly.

However, comparing paid search with SEO, there are pros and cons to each;

 – you pay for every click with PPC, but organic clicks are free

 – PPC can deliver traffic almost immediately, whereas SEO takes time and investment to build and create a solid return

 – the ROI from SEO typically outweighs that of PPC

In our experience, there is typically room for both within a Digital Marketing Strategy and those businesses which dominate their market invest in both.

Optimising image alt texts and image descriptions can help with on-page optimisation – helping your page or post rank higher – but can also help surface images in Google Image search and land your site some free traffic too!

Keyword-rich URLs are typically the default standard in a WordPress site but may need some optimisation.

SEO Friendly URLs may be an important part of your SEO project, but possibly not a critical priority.

With all things considered, Magento is well-built for SEO. As it is an open source program, store owners have a good amount of control over a site’s technical SEO elements, i.e. robots.txt, sitemaps, redirects, metadata, etc.

There are a number of options you could consider and as you’d expect, there is no right answer as to which Magento best practice should be employed to manage those out-of-stock product situations – it really depends on the circumstances.

Firstly, the decision is different depending on whether the product is temporarily out of stock, or permanently.

If the status is temporary, we’d recommend leaving the page live, but nothing on the product page and in your schema markup that the product is out of stock. Whatever other solutions you might consider, do not remove the product.

You might also want to consider how that product is managed in Google Shopping campaigns – hopefully, you’re automating the output of a Shopping feed, which includes stock availability, in which case, this should be managed automatically.

If the product is permanently out of stock, there are still a few options to consider:

  1. Does this product generate sales? Head to Google Analytics and query the landing pages and product data to see how much traffic and how many sales this page gets.
  2. Does the product page have internal links and more importantly, external links to it?
  3. Is there a replacement product which is a close match?

Items sold in a bundle usually consist of items that are, or should, be purchased together. When you consider the price of the bundle and the individual price of the items, customers would find that buying the items in the bundle is cheaper than buying the items individually.

Magento allows customers the option to choose what items they want. It’s also worth noting that Magento varies the price of bundles based on what items the person chooses.

If one of these products is out of stock, Magento will automatically hide the products from the storefront and lower the price of the bundle.

Whichever option and policy you choose for out-of-stock products in your Magento eCommerce Store, simply deleting products and leaving a heap of 404 errors is definitely not the right option – that will just throw your traffic and profits away.

Based on experience, most custom extensions make Magento 2 slow. A fresh copy of M2 runs pretty fast with approximately a half-second page load time. But things start to look bad when you add third-party extensions.

A drop in performance is no surprise when third-party extensions are thrown into the mix. Magento 2 is written by experts, while custom extensions are coded by amateur programmers at most. With average skills and no appreciation for performance, Magento 2 will slow down massively.

You need to identify and eliminate extensions that slow your store down. Firstly, get a list of all custom extensions. Go to Magento’s backend menu – go to: Stores > Configuration > Advanced > Advanced.

These are all the installed extensions. You have to ignore those that start with Magento_ as those are the core extensions. Write down the remaining ones.

Now that you have the list of third-party modules, you then need to disable them one by one and benchmark the page speed. To disable an extension, you need to SSH (Connect via Secure Shell) to the server. You can obtain SSH credentials from your hosting support team. Once you have done this, go to Magento root folder and run this command:

php bin/magento module:disable Extension_Name

It will disable Extension_Name and you can benchmark the page load time. If the speed stays the same, proceed to the next plugin.

To switch an extension back on run:

php bin/magento module:enable Extension_Name

Once you have identified the slow modules, contact its vendor and let them know the problem. You might want to find an alternative or remove them completely.

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