Google AdWords Tips

Why Your Google Ads Disappeared – and How You Can Fix Them

Google Ads can be fickle, and sometimes it might seem like your ads have disappeared from the search results entirely....
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Bidding on Brand Terms in PPC: T-Time With Tillison

A contentious question with no definitive answer has been argued over for many years online: should you bid on brand...
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Everything You Need To Know About Google Ads Search Impression Share

Working out if your Google Search Ads are successful can be a challenge, and there are many different metrics and...
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20 Reasons Why You Should be Using Google Ads

We’ve all seen Google Ads campaigns, even if we don’t realise it. Whenever you use the search engine, you’ll probably...
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Google Ads Introduces Limits to Search Terms Reporting

Google has announced that it is going to stop showing search terms that trigger ads if there isn’t “significant” data....
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Google Announces Advertisers Will Absorb Digital Services Taxes in UK, Austria and Turkey

From 1 November 2020, advertisers running Google Ads campaigns in the UK, Turkey and Austria will pay the new digital...
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9 Ways Your College Should be Using Paid Advertising

Somewhere near you, there’s a prospective student opening a search engine. They’re looking for where they’re going to attend school...
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10 Reasons Why Your Google Ads are Being Disapproved (and How to Fix Them)

Having your Google Ads campaigns disapproved can be frustrating. If your ads aren’t running, you’re going to get fewer leads...
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The SEO Benefits of a Long-Tail Keyword Strategy to Your Business

In search marketing, long-tail keywords can produce tremendous results if you know how to use them properly. They account for...
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