Understanding Google Expanded Text Ads

Understanding Google Expanded Text Ads

Google Expanded Text Ads were recently introduced to allow businesses to elaborate on the messages they present to potential customers. Available across both Search and Display Network Campaigns in Google Ads, Expanded Text Ads have introduced several new elements, most notably additional text fields. Google Expanded Text Ads Template Google Text Ads previously comprised two […]

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Google AdWords Attribution: T-Time with Tillison

Google AdWords Attribution: T-Time with Tillison

In our latest T-Time Show, Tillison Consulting MD Mark Tillison gives you the ultimate guide to Google AdWords attribution, why it’s important and how you can use different attribution models not only to gain a clearer understanding of your ad performance, but also to optimise your website across the user’s conversion path. AdWords attribution refers […]

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Google Shopping Feed Optimisation

Google Shopping Feed Optimisation

Google shopping feed optimisation is crucial in any Google shopping campaign, as it strongly influences the performance of your Google shopping campaigns. Optimising your data for Google shopping ads involves improving Product Titles, Product Descriptions and deep keyword research. In this post on optimising for Google shopping ads, Mark Tillison answers frequently asked questions about […]

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