Google AdWords strategies to increase traffic, lower the Cost per Conversion and to increase ROI from every Google AdWords campaign along with Google AdWords news, updates and commentary.
Remarketing isn’t just a clever way to target customers who left your website without making a purchase, or those who abandoned their carts at the checkout – it’s also a great way to drive even more conversions from valued customers. Our latest T-Time show looks at how you can target email lists with Google Ads […]
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Google Expanded Text Ads were recently introduced to allow businesses to elaborate on the messages they present to potential customers. Available across both Search and Display Network Campaigns in Google Ads, Expanded Text Ads have introduced several new elements, most notably additional text fields. Google Expanded Text Ads Template Google Text Ads previously comprised two […]
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If you use Google Ads, then you recently would’ve received an email from Google detailing the upcoming deadline for advertisers to enable parallel tracking in their accounts. It sounds scary, especially if you don’t know what parallel tracking actually is. However, there’s really no need to panic. In the latest instalment of our T-Time web […]
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We’ve previously covered how you can use Impression Share to evaluate consumer behavioural data in Google Ads on our YouTube channel, but what is Click Share in Google Ads and how is it helpful? Click Share takes the share of eligible impressions for your ad and shows you how many the share of clicks you are […]
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Geographical reporting in Google Ads is a useful feature to help you identify where users are in the world when they access your website. These reports also show you the relative performance for these locations in terms of the click through rate, average ad position, cost per conversion and Return on AdSpend (RoAS). Following on […]
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As was discussed in the last T-Time on Scroll Depth in Google Analytics, we already know how different people behave in various ways on your website, depending on what your site is selling or promoting. In our latest T-Time show, Tillison Consulting MD Mark Tillison shows you our process of AdWords demographic bidding, and how […]
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In our latest T-Time Show, Tillison Consulting MD Mark Tillison gives you the ultimate guide to Google AdWords attribution, why it’s important and how you can use different attribution models not only to gain a clearer understanding of your ad performance, but also to optimise your website across the user’s conversion path. AdWords attribution refers […]
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At the end of last month, Google announced that it was rebranding its AdWords service – as of July 24, Google AdWords will instead be called Google Ads. Under its new name – and new URL of ads.google.com – the ad platform is widening its reach to include some of its related products such as Google Play, […]
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Having a high Google AdWords Quality Score holds great importance to eCommerce businesses, or to anyone trying to rank ads in general. Earlier this year, Google announced that, starting in July, mobile site speed will become a major factor in determining your AdWords Quality Score. This shouldn’t necessarily come as a huge shock to eCommerce […]
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Google shopping feed optimisation is crucial in any Google shopping campaign, as it strongly influences the performance of your Google shopping campaigns. Optimising your data for Google shopping ads involves improving Product Titles, Product Descriptions and deep keyword research. In this post on optimising for Google shopping ads, Mark Tillison answers frequently asked questions about […]
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