Google AdWords Tips

Google Ads can be fickle, and sometimes it might seem like your ads have disappeared from the search results entirely....

A contentious question with no definitive answer has been argued over for many years online: should you bid on brand...

Working out if your Google Search Ads are successful can be a challenge, and there are many different metrics and...

We’ve all seen Google Ads campaigns, even if we don’t realise it. Whenever you use the search engine, you’ll probably...

Google has announced that it is going to stop showing search terms that trigger ads if there isn’t “significant” data....

From 1 November 2020, advertisers running Google Ads campaigns in the UK, Turkey and Austria will pay the new digital...

Somewhere near you, there’s a prospective student opening a search engine. They’re looking for where they’re going to attend school...

Having your Google Ads campaigns disapproved can be frustrating. If your ads aren’t running, you’re going to get fewer leads...

In search marketing, long-tail keywords can produce tremendous results if you know how to use them properly. They account for...