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Google AdWords Tips
The End of Expanded Text Ads & Its Wider Implications
April 21, 2022
At the end of August 2021, Google announced that from June 2022, expanded text ads will no longer be available....
Why Your Google Ads Disappeared – and How You Can Fix Them
October 13, 2021
Google Ads can be fickle, and sometimes it might seem like your ads have disappeared from the search results entirely....
Bidding on Brand Terms in PPC: T-Time With Tillison
March 25, 2021
A contentious question with no definitive answer has been argued over for many years online: should you bid on brand...
Everything You Need To Know About Google Ads Search Impression Share
January 13, 2021
Working out if your Google Search Ads are successful can be a challenge, and there are many different metrics and...
20 Reasons Why You Should be Using Google Ads
October 22, 2020
We’ve all seen Google Ads campaigns, even if we don’t realise it. Whenever you use the search engine, you’ll probably...
Google Ads Introduces Limits to Search Terms Reporting
September 11, 2020
Google has announced that it is going to stop showing search terms that trigger ads if there isn’t “significant” data....
Google Announces Advertisers Will Absorb Digital Services Taxes in UK, Austria and Turkey
September 9, 2020
From 1 November 2020, advertisers running Google Ads campaigns in the UK, Turkey and Austria will pay the new digital...
9 Ways Your College Should be Using Paid Advertising
September 8, 2020
Somewhere near you, there’s a prospective student opening a search engine. They’re looking for where they’re going to attend school...
10 Reasons Why Your Google Ads are Being Disapproved (and How to Fix Them)
September 1, 2020
Having your Google Ads campaigns disapproved can be frustrating. If your ads aren’t running, you’re going to get fewer leads...