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Google Ads Tips

Google Ads strategies to increase traffic, lower the Cost per Conversion and increase ROI from every Google Ads campaign along with Google Ads news, updates and commentary.

PPC. Say What?! A Guide To PPC Terminology

How to Improve ROI with AdWords

5 ways in which Adwords can help to improve your return on investment.
Google Ads TipsPPC Tips

5 Ways AdWords Location Targeting Improves ROI

Learn 5 simple ways how AdWords Location Targeting can improve your Return on Investment Targeting Local Customers If you’re a...
Google Ads TipsPPC Tips

AdWords Back to Basics (Part Two)

Following up AdWords Back to Basics (Part One), we take a look at the more of the most common mis-steps made...
Google Ads TipsConversion Rate Optimisation Tips

AdWords Back to Basics (Part One)

With many of our readers new to advertising with Google AdWords, we take a look at the five most common...
Google Ads TipsPPC Tips

Analysis Gets Clearer with AdWords Search Funnels (and More Complicated)

Understanding how your customers behave, not just that clicks sometimes convert to sales and sometimes don’t, is critical knowledge in...
Google Ads TipsConversion Rate Optimisation Tips

Try AdWords Remarketing for Amazing Results

There’s a new kid on the block in your AdWords account – it’s a lean, mean, fighting machine and it’s...
Conversion Rate Optimisation TipsGoogle Ads Tips

AdWords Mobile Marketing

Mobile Internet usage is fast becoming a significant audience worth exploiting. The headlines: 43% of iPhone owners earn salaries in...
Google Ads TipsMobile Marketing Tips

AdWords View Through Conversion Tracking

Google recently introduced View Through Conversion Tracking for the measurement of conversions influenced by display advertising campaigns on the Google...
Google Ads TipsConversion Rate Optimisation Tips