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Google Ads Tips

Google Ads strategies to increase traffic, lower the Cost per Conversion and increase ROI from every Google Ads campaign along with Google Ads news, updates and commentary.

AdWords Search Network with Display Select

teamtillison
March 7

Stop Mobile Apps Eating All Your Google Ads Display Budget

Have your display network campaigns started misbehaving recently? For the past few months, we’ve been finding much higher CTR and...

Google Ads Tips Mobile Marketing Tips

teamtillison
November 7

Why is AdWords CTR Important?

There are many initialisms and elements to Google AdWords that can sometimes leave people more confused than they began. This...

Google Ads Tips Click Through Rate Tips

teamtillison
October 30

AdWords Interest Categories Display Targeting

Google is constantly changing the way they allow you to target your display marketing. The most recent change is Interest...

Google Ads Tips PPC Tips

teamtillison
September 17

Video: AdWords Search Term Reports

Our PPC Specialist presents a quick guide to show how to successfully use Search Term Reports in your Google AdWords...

Google Ads Tips PPC Tips

Mark Tillison
August 27

AdWords Enhanced Campaigns: Mobile Preferred Ads

Now we’ve all upgraded to Enhanced Campaigns, there are some Kinder Egg surprises in store. The first of these is...

Google Ads Tips

Mark Tillison
August 22

Video: Understanding AdWords Impression Share

In order to understand impression share you must first understand how consumers behave online. Below is a video guide which...

Google Ads Tips PPC Tips

teamtillison
August 16

Google AdWords Affinity Categories

Google has recently introduced a new form of Google Ads interest category for display network targeting. Are Affinity Categories New?...

Google Ads Tips

teamtillison
April 30

Call Tracking

Call tracking is a very important tool to in the armoury when trying to evaluate the performance of your AdWords...

Conversion Rate Optimisation Tips Google Ads Tips