[wd_asp id=1]

AdWords Enhanced Campaigns: Mobile Preferred Ads

Now we’ve all upgraded to Enhanced Campaigns, there are some Kinder Egg surprises in store.

The first of these is Mobile Preferred Ads, a setting which allows the advertiser to create ads more likely to show to mobile users, but not 100% guaranteed.


Because mobile users respond differently to desktop users. Knowing you have a mobile-friendly website (mention it in your ad) is likely to increase the response to your ad.

  • Mobile ads are more likely to show on mobile devices, but mobiles may also show your standard desktop ads within the ad rotation.
  • You can set the ads up using both online and offline editors.
  • You can’t segment the mobile keyword CTR and conversion rates in the offline editor currently, which is a shame, but you can isolate the performance of mobile ads to establish which get the best response and drive sales on mobile devices versus those which don’t.

Need some help with this? As well as managing some amazing campaigns, we train people to do it themselves.

Share this article

Understanding Your Target Audience Before diving into any marketing initiatives, it’s crucial to understand your target audience inside and out....
In the realm of e-commerce, a vital aspect of success lies in optimising your presence on platforms like Google Shopping....
Effective management of your product listings in Google Merchant Centre is crucial for optimising your eCommerce advertising strategy. Whether you...