How to Improve eCommerce Product Page SEO

Improving your eCommerce product page SEO is important because it can increase the visibility of your products, improve the user experience, increase conversion rates, and give you an overall competitive advantage. By optimising your product pages for relevant keywords, you can attract more potential customers and improve the chances of converting them into paying customers.

So, if you want your eCommerce store to succeed, it’s important to make sure that your product pages are optimised for search engines. In this blog post, we will share some of our eCommerce SEO Agency tips and best practices for improving the SEO of your product pages.

1. Clear Images Help to Showcase your Products

Having clear and high-quality images of your products can improve the SEO of your eCommerce product pages in several ways:

1. Image file names: When you name your image files with relevant and descriptive file names, it can help search engines understand what the image is about. This can improve the chances that your images will appear in image search results.

2. Alt text: Alt text is a written description of an image that is used by screen readers and search engines. By including alt text for your product images, you can provide more context and information about the image, which can improve the SEO of your eCommerce page.

3. Image size: Large image files can slow down the loading time of your page, which can negatively impact your SEO. By optimising your images for the web and reducing their file size, you can improve the loading time of your page and improve the overall user experience.

4. User engagement: High-quality images can attract the attention of users and increase their engagement with your page. This can lead to a lower bounce rate and a longer average time on the page, both of which can improve the SEO of your page.

2. Clear Prices Can Improve eCommerce Product Page SEO

Displaying clear prices on your eCommerce product pages can improve the SEO of your page in several ways. Firstly, it can help search engines understand the relevance of your page to specific search queries. Secondly, it can improve the user experience by helping potential customers understand the cost of the product and whether it fits within their budget. Additionally, clearly displaying prices can make it easier for search engines to crawl and understand the content on your page, which can improve the chances of it being indexed and included in search results. Finally, clearly displaying prices can entice users to click on your page, which can increase the click-through rate (CTR) and improve the ranking of your page in search results.

3. Effectively using CTA’s Buttons (Call to Action)

Effective use of call-to-action (CTA) buttons on your eCommerce product pages can improve the SEO of your page in several ways:

1. User experience: CTAs help guide users through the conversion process and encourage them to take a specific action, such as adding a product to their cart or making a purchase. By improving the user experience and increasing the chances of converting visitors into paying customers, CTAs can have a positive impact on the overall engagement and success of your page.

2. Link building: If your CTAs encourage users to share your page or products with their friends or on social media, it can lead to additional inbound links to your page. These links can improve the authority and credibility of your page, which can boost its ranking in search results.

3. Keyword optimisation: By including relevant keywords in your CTAs, you can signal to search engines the topic and focus of your page. This can help your page rank higher in search results for those keywords.

4. Internal linking: By using CTAs to link to other related products or pages on your site, you can create a more cohesive and comprehensive user experience. This can also help search engines understand the relationship between different pages on your site and improve the overall SEO of your site.

4. Testimonials and Customer Reviews

Customer reviews and testimonials can help to improve the SEO of your eCommerce product page in several ways. They can help search engines understand the relevance and quality of your page.

Testimonials provide valuable information and insights for potential customers, which can improve their overall experience on your page. This can lead to higher engagement rates and a lower bounce rate, both of which can have a positive impact on your page’s ranking in search results.

Additionally, customer reviews and testimonials can help to keep your page fresh and up-to-date, which can improve its ranking in search results.

Finally, by including relevant keywords in your customer reviews and testimonials, you can signal to search engines the topic and focus of your page, which can help your page rank higher in search results for those keywords

5. Using Video’s to Improve eCommerce Product Page SEO

Videos can help to provide more information and context about your product, which can help search engines understand the relevance of your page to specific search queries.

They can improve the user experience by providing a more interactive and engaging way to learn about your products. This can lead to higher engagement rates and a lower bounce rate, both of which can have a positive impact on your page’s ranking in search results.

Additionally, adding videos to your page can help to keep it fresh and up-to-date, which can improve its ranking in search results. Furthermore, by including relevant keywords in the title, description, and tags of your videos, you can signal to search engines the topic and focus of your page.

Also if your videos are hosted on platforms like YouTube, you can include a link to your product page in the video description, which can help to drive additional traffic to your page and improve its ranking in search results.

6. Keeping Product Descriptions Clear and Engaging

By including relevant keywords in your product descriptions, you can help search engines understand the relevance of your page to specific search queries.

Clear and engaging product descriptions can improve the user experience by providing potential customers with valuable information about the product, which can increase the chances of conversions.

Regularly updating and refreshing your product descriptions can help to keep your page fresh and up-to-date, which can improve its ranking in search results. Moreover, by including relevant keywords in your product descriptions, you can signal to search engines the topic and focus of your page.

Lastly, by using your product descriptions to link to other related products or pages on your site, you can create a more cohesive and comprehensive user experience and improve the overall SEO of your site.

7. Creating a Responsive eCommerce Website

Having a responsive  website can improve the SEO of your eCommerce product pages in a few different ways:

1. User experience: A responsive website is one that is optimised for viewing on any device, including desktop computers, laptops, tablets, and smartphones. This means that users can have a seamless experience regardless of the device they are using. A good user experience can lead to higher engagement rates and a lower bounce rate, both of which can have a positive impact on your page’s ranking in search results.

2. Mobile-first indexing: Google now uses a “mobile-first” index, which means that the mobile version of your website is used to determine its ranking in search results. If your website is not responsive, it can be more difficult for Google to crawl and understand the content on your page, which can negatively impact your ranking.

3. Local search: If your business has a physical location and you want to rank for local search results, it’s important to have a responsive website. Google’s local search algorithm favors websites that are mobile-friendly and provides a good user experience.

4. Page speed: A responsive website can help to improve the loading time of your page, which is an important factor in SEO. A faster loading time can improve the user experience and increase the chances of converting visitors into paying customers.

Overall improving the SEO of your eCommerce product pages is important for attracting potential customers and increasing the chances of converting them into paying customers. By optimising your images, prices, CTAs, customer reviews, videos, product descriptions, and website for mobile devices, you can create a better user experience and improve the chances that your page will rank higher in search results. 

By following these tips and best practices, you can give your eCommerce store the best chance of success.

And as always if you have any questions regarding this topic, then please don’t hesitate to leave a comment below, after we do have an eCommerce Digital Marketing agency here at Tillison.