Whether your website’s primary function is for eCommerce, a portfolio or something else the main goal is for people to find it, but that can be no easy task. In this ever-changing online world, it’s easy to fall behind when trying to drive traffic to your website. As well as being aesthetically pleasing (much like your website I’m sure), 2020 will bring many new and existing challenges for you to conquer if you want to stay on top and increase traffic to your website.
With the introduction of voice search and the continued rise of mobile users when searching online for information, the way we optimise blog posts or any web page has changed. Evolving terms such as paid advertising, social media, email marketing, long-tail keywords and more, are also being used by marketeers far and wide to aid them in the race for the highest rank.
In this post, I will go through some pointers to help you get on the same page as other leading professionals and be ready for what’s to come in 2020.
Blog traffic: What can you do to improve it?
Blog traffic is not much different to any other traffic to your website. Optimising your blog has always been key and will be even more so in 2020.
Once you have a keyword-rich, impactfully written post with the correct formatting such as headlines, internal links, images (etc.) you are ready for the next steps.
A key practice to do right away is share share share! No one is going to read your blog or website unless you share the hard work yourself. Social media is our biggest and free way to advertise right now (with paid options available too). Create content and write relevant snappy post titles to grab the reader’s attention; tag related accounts and research trending hashtags to use to be a part of someone else’s search or conversation.
Social media can come across as a disregarded, sometimes childish tool, but when used well and to its full advantage, your website will benefit.
Post on LinkedIn:
This may not seem that obvious but it’s worth doing. LinkedIn is a powerful networking tool and as of August 2019 the platform has over 575 million users worldwide, that’s a lot of potential reach for your blog! Create a professional profile, share your content, stay active and build your connections for a very good chance of driving real, meaningful traffic to your website.
Write guest blog posts:
This is a great way to broaden your blog writing skills, write about different industry specific topics and have your writing published. It’s also an opportunity to promote yourself and generate traffic to your website by adding relevant links directing back to your blog. Here at Tillison Consulting, we offer services for high quality guest posting on a variety of digital marketing subjects. Please get in touch via our website if this interests you.
Tips to improve your website traffic in 2020
Google’s algorithms are always changing making it hard to predict the truest practices you can use to improve the flow of traffic to your website in 2020. That said, there are definite tasks you can do today, to give you the best chance and rank highly, bringing organic traffic to your website. These will follow through into 2020:
Keep track of the speed of your website:
Nobody wants a bad experience on a website and if your website is slow and appears to lag then it will not only put the user off but damage your overall ranking on search engines. Use Google PageSpeed Insights to help keep track of websites overall speed and get pointers on how you can improve it.
Stay on trend:
Always keep up to date. SEO practices are always updating with new algorithms so staying on topic and reading the latest blog posts will help you improve your practices in the future. You can read insightful and up to date blog posts about all sectors of digital marketing here.
As well as this, you should always aspire to create worthwhile connections on social media and follow trending hashtags. Active social media accounts are paramount as they serve as a window into your business. Staying on trend will always help you improve your rankings and therefore increase the traffic to your website.
Continued SEO trends in 2020
Looking at SEO practices today, it’s relatively easy to see what will help your website’s traffic to grow in 2020. Here are some to keep in mind:
A rich snippet shows extra information between the URL and the description on a google search. Rich snippets are bits of code helping users to easily find the information they are looking for. The term describes structured data markups that website operators can add to their existing HTML and ultimately helps search engines find a better understanding of the page.
Here is an example of a rich snippet. Notice how it has more information than a regular search result on Google. Images and more text makes for a better user experience and helps this particular page’s SEO more recognisable on search engines.
PAA (People Also Ask):
You are most likely to be familiar with PAA’s. They are in plain sight on most search results in 2019. PAA’s are suggested questions Google associates with your search for more efficiency.
PAA’s have seen a 1,723% growth in SERPs since 2015 and if optimised correctly, your website can appear in other related searches as a PAA creating more exposure. 2020 is likely to see an even bigger increase of PAA’s throughout search engines.
Making sure your website is secure is a must. In this modern era, security has never been more important and with the increased stigma of “scary” buzzwords such as “hacking” becoming common knowledge, it’s a given to prove that your website is safe and will not infringe on their life. Google will flag any insecurities within your website damaging its ranking.
Optimise for voice search:
Voice search is fast becoming the most popular way users search for information. Follow these practices to help you optimise your website for the age of the voice.
Your website must be responsive:
More people use a mobile device than ever before when searching the internet for information these days. Because of this it’s a must that your website works and looks great on any device. It has to be responsive!
It’s an ongoing task…
Generating any traffic to a website can be a challenge. Google Search and other search engines are constantly updating and improving the ways in which you do this. It can be daunting and leaves you with the ongoing task of keeping up.
The year 2020 will bring new and exciting SEO tasks to the seemingly never-ending list but for now it’s best to get your head around what’s available to you in the present. Remember to stay on-trend and make sure you are consistent. Following the points made in this post will help you on your way to improve the flow of traffic to your website in 2020. Until it changes all over again… Good luck!
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