These days, you can’t ignore the need for search engine optimisation (SEO) – not when so many businesses know how to optimise their website for search engines. Good-practice SEO means that your website will rank higher in the search engine result pages (SERPs), driving increased traffic to your website. That is essential if you want to build your reputation, attract customers, and improve your credibility. To make sure your website stands out in the sea of SERPs, use these five top tips to ensure it’s SEO friendly.
1. Choose the right website host
First, you need to choose a good host. An SEO friendly website site will prioritise quick loading times, as Google and other search engines reward high-speed websites.
The type of provider you choose will, of course, depend on the kind of website you run, as some providers work better for particular sites. A blog may not need the same bandwidth as a large eCommerce site, for example. If you wish to set up an agency website with WordPress, you should search for a provider that allows multiple site management. For a website that sometimes has high amounts of traffic and sometimes very little, a cloud server comes in handy, as they allow scaling up and down.
2. Include internal and external links
The use of internal and external links will help rank your website higher on search engines. Internal links also help guide your readers to other useful parts of your website. External links give your site more credibility, making it a source of authority.
You want to avoid flooding your pages with links, however. Use them properly and sparingly, ensuring readers are directed to relevant pages depending on what they are reading. A couple of authority links are far better than multiple weak, irrelevant ones.
3. Use the right keywords
Keywords and SEO go hand in hand. You should not fill your website content with sort-of relevant keywords, though. Perform keyword research and use ones targeted at your particular audience to help with writing SEO friendly content. Then, when your targeted market searches a similar keyword on a search engine, your website is more likely to rank higher for them.
4. Post engaging and unique content
When it comes to SEO practices, the saying is true – content is king. With enough unique content, search engines can index your pages properly, helping your website rank higher. The better the content, the higher you will rank, so focus on making your blog content as engaging as possible. For example, using titles and subtitles makes it easy for readers to go from the beginning to the end of a post.
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5. Optimise your site for mobile users
Search engines prioritise websites that run well on mobile, as they want all of their users to have the best experience, whether they are on their phones or laptops. Due to this, you must make sure your site is optimised for mobile users and that you have other technical SEO elements locked down. Some simple ways to do this include:
- Improving Loading Times
- Reducing Image Size
- Getting Rid of Pop-Ups
Make sure to learn more about how to make your website run smoothly on mobile for the best results, even if you head to the experts to sort this out. It always benefits you to keep in the loop and why changes have been made.
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For website owners, search engine optimisation matters. As a result of considering the right SEO practices when designing your website, it can become a high-ranking site of authority and credibility.