In SEO Tips and Tricks

Below is a quick explanation of how SEO works in other countries. This is particularly apt for multinational companies, so if you work internationally, read on……

When the same company has different websites with the same content in different languages, ‘duplicate content’ alarm bells start ringing. But don’t fear, Google has recognised that this is a potential issue for international companies and established a way to enable different languages to be seen as different content.

In order for Google to determine the nature of your content you need to instruct your Webmaster or Website Manager to implement the hreflang code to the website. This lets Google know that the websites are intended for different audiences and that the duplication is intentional. In simple terms, it highlights to Google that the content on an Australian website gets indexed for people searching on Google in Australia and the content on a UK website is included in the UK index and so forth.

Google is smart enough now to know that certain websites are for different countries. For example .fr would be for a French site. You don’t have to implement the hreflang but by implementing the code you are making sure Google understands that the websites are for different countries.

Whilst in principal this process seems simple implementing the canonical link is definitely a job for your Webmaster or IT department. To learn more about hreflang and how to implement them, click here: https://support.google.com/webmasters/answer/189077?hl=en

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