Digital Marketing Blog

Our digital marketing blog keeps you up-to-date with trending topics from the world of digital marketing and offers tips and tricks for how to optimise your marketing strategy.

As always February has gone by in a flash but it has given us many reasons to be optimistic for...
The first major change to Google My Business of 2021 comes into play as it expands upon its messaging feature...
Google recently announced that it is making changes to phrase match and broad match modifier. They say that these updates...
Privacy is going to be at the forefront of Apple’s latest update. As a result of iOS 14, Facebook Ads...
What are Google’s ranking factors? It’s a question SEOs are always asking and the answer keeps changing. If you want...
Well what a start to the year! Not to be outdone, 2021 has picked up where 2020 left off. A...
You will have seen it on pretty much every search engine result page (SERP). Perhaps a star rating next to...
Most online shoppers use Google Shopping. Why wouldn’t they when it’s so easy to access and use? But the problem...
Working out if your Google Search Ads are successful can be a challenge, and there are many different metrics and...
After optimising every aspect of your website – from blog posts to pricing pages – the last thing you expect...
In the developed world, artificial intelligence (AI) is a term that is becoming increasingly familiar. AI encompasses different technologies including...
It’s that time of year again. With 2021 just around the corner, it’s time to start thinking about our new...
2020 is coming to a close. It’s been a long year with a global pandemic, uncertainty and, more recently, Google...
SEO is crucial for a successful website, and with user-friendly content management systems (CMS) such as WordPress it has never...
Nov 2021: Google My Business has rebranded to Google Business Profile. A service launched in 2014, Google My Business is...
Google has just given us an early Christmas present: a new core update. This is the third Google algorithm update...
On 15 January 2021, parallel tracking will be mandatory for all Microsoft Advertising accounts. At the moment, it’s only compulsory...
2020 sure has been a whirlwind of a year! With everything that has happened this year, businesses have had to...