Business development strategy, tactics and tips to help make more sales, attract more customers and keep them coming back for more.
Large brands have everything it takes to succeed in marketing – large audiences, big budgets, and amazing in-house teams of marketing experts. They can afford full-page ads in popular magazines, buy billboard space, or create killer TV commercials. You must admit this is too much for your cash-strapped small business. However, in digital marketing, especially […]
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‘Finding ‘flow’. ‘Getting into the zone’. ‘The muse’. Whatever you call it – it eludes us all at some point. We could all do with finding more ‘flow’ – it’s what makes us productive and is when we produce our best work! The Benefits Of Flow Psychology: You’re 100% focused on the task = productivity […]
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With a reputation as a world-class publishing platform, WordPress is used by more than 74 million sites and runs 28% of the entire world wide web. Despite this figure, it’s astonishing how many businesses still do not utilise WordPress. Here are 25 reasons to be using WordPress and why WordPress is the best content management […]
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Blankets. Doesn’t sound like much, right? Let me give it some context. It’s a miserable day. Murky, turgid skies with rain clouds fighting over which can be first to dump freezing rain on my family and I. Some seaside day out this is. The kids are bored – they spent all their coppers in the […]
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A new client approached us to create a campaign for a product they wanted to sell online in the UK. Within two days of launching, we got a call to say how great it was going, and could we sell in the USA too? “Aggressive, but sure,” we said. Within a week, we had dedicated […]
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Like kids all over the UK, mine return to school this week after a (very) long summer holiday. So, yesterday evening, my eight-year-old son and I had a man to man talk about effort, results and rewards: “Son, it’s a big year this year – really important. I know that if you work hard, you […]
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Some insights into a visitor’s experience on your site that may help you understand a low conversion rate: I’m selfish, only interested in me. Right now, I don’t care about your business, I care about me and whether you can deliver the product, service or solution I need. I’m not interested in the 400 other […]
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Watching Property Ladder last night (a show about buying and developing property, if you don’t know it), I was dumbfounded (as was the host) by the developer of a £650k house adding a double garage door to the front of the property, despite the fact that the area wasn’t large enough to get a car […]
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A guest post by Media Relations guru, Tony Garner, Viva PR. Web Sites that Work We live in an exciting age. In some ways it has never been easier to communicate with people and a lot of that is thanks to this T’interweb thingy. Blogs, websites and e-shots are cheap and relatively easy to set […]
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Start with the end in mind Dr Steven Covey calls it ‘start with the end in mind’, in his recent post Seth Godin suggests it as ‘follow through’. The lesson for both is the same: Work with your customers in the knowledge of the end result. If your end result is a quick sale and […]
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