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Digital Marketing Blog

Our digital marketing blog keeps you up-to-date with trending topics from the world of digital marketing and offers tips and tricks for how to optimise your marketing strategy.

Why I’m Leaving Your Web Site (and what you can do to stop me)

AdWords Mobile Marketing

Mobile Internet usage is fast becoming a significant audience worth exploiting. The headlines: 43% of iPhone owners earn salaries in...

Google Ads Tips Mobile Marketing Tips

AdWords View Through Conversion Tracking

Google recently introduced View Through Conversion Tracking for the measurement of conversions influenced by display advertising campaigns on the Google...

Google Ads Tips Conversion Rate Optimisation Tips

Understanding AdWords Session-Based Keywords

Assuming there aren't more relevant ads to show for later searches in a session, Google will show your ad instead....

Google Ads Tips

Google AdWords Trademark Use

Many of our clients and AdWords Training students have asked us about their obligations surrounding Google AdWords Trademark use. Should...

Google Ads Tips PPC Tips

AdWords Negative Keyword Technique

This post explains the practice and benefits of using negative keywords to your advantage, excluding irrelevant searchers from seeing your...

Google Ads Tips Conversion Rate Optimisation Tips

Counting Customer Cost

Dictionary.com defines acquisition as: The purchase of an asset such as a plant, a division, or even an entire company....

Business Development Strategy