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PPC Tips

PPC strategies and tactics to increase ROI from AdWords, Bing Ads, Facebook Ads, Instagram Ads and Twitter Ads. Pay Per Click is the fastest way to attract the right traffic to your site and to increase leads and sales.

Google Images and the Google Shopping Search Network: T-Time with Tillison

Mark Tillison
March 13

7 Questions to Ask When Analysing Your Pay Per Click Ad Campaigns

Running a business in the digital environment is everything but easy. As much as it would be great to achieve...

Google Ads Tips PPC Tips

Mark Tillison
February 8

Digital Marketing for Local Business on a Budget: T-Time with Tillison

Are you looking for a more cost-effective way to draw in more clients which are local to you and your...

Google Ads Tips Brand Marketing Strategy

Mark Tillison
February 5

Bidding on Your Own Brand in Google Shopping

We’ve talked before about bidding on your own brand in Google Ads campaigns, along with the benefits and drawbacks that go...

PPC Tips eCommerce Marketing Strategy

teamtillison
January 30

Google Ads Dynamic Keyword Insertion: A Cautionary Tale

A news story recently caught our eyes about a debt advice firm who landed in hot water with the Advertising...

Google Ads Tips Click Through Rate Tips

Mark Tillison
January 18

Google Ads Absolute Top Metrics: T-Time with Tillison

Do you want to know more about when your Google Ads are showing in prime position for the relevant keywords?...

Google Ads Tips eCommerce Marketing Strategy

teamtillison
January 17

Facebook Campaign Budget Optimisation: An Effective Way of Narrowing Your Targeting?

Despite 2018’s major algorithm change to prioritise ‘meaningful interactions’ and family and friends over pages and businesses, Facebook should still...

Social Media Marketing Tips Facebook Marketing Strategy

teamtillison
December 14

Why Data Sharing is Vital to Your Cross-Channel Marketing Strategy

A recent study from SEMrush found that many marketers are not using data across their businesses effectively, despite companies’ marketing...

SEO Tips and Tricks Brand Marketing Strategy

Mark Tillison
December 4

How Small Businesses Can Compete Against Big Brands in PPC

Large brands have everything it takes to succeed in marketing – large audiences, big budgets, and amazing in-house teams of...

PPC Tips Brand Marketing Strategy