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PPC Tips

PPC strategies and tactics to increase ROI from AdWords, Bing Ads, Facebook Ads, Instagram Ads and Twitter Ads. Pay Per Click is the fastest way to attract the right traffic to your site and to increase leads and sales.

Google Ads Absolute Top Metrics: T-Time with Tillison

teamtillison
January 17

Facebook Campaign Budget Optimisation: An Effective Way of Narrowing Your Targeting?

Despite 2018’s major algorithm change to prioritise ‘meaningful interactions’ and family and friends over pages and businesses, Facebook should still...

Social Media Marketing Tips Facebook Marketing Strategy

teamtillison
December 14

Why Data Sharing is Vital to Your Cross-Channel Marketing Strategy

A recent study from SEMrush found that many marketers are not using data across their businesses effectively, despite companies’ marketing...

SEO Tips and Tricks Brand Marketing Strategy

Mark Tillison
December 4

How Small Businesses Can Compete Against Big Brands in PPC

Large brands have everything it takes to succeed in marketing – large audiences, big budgets, and amazing in-house teams of...

PPC Tips Brand Marketing Strategy

teamtillison
October 26

Setting Up Shipping in Google Merchant Centre: T-Time with Tillison

When you last logged in to Google Merchant Centre, you may have been met with an error message in regards...

PPC Tips T-Time with Tillison

teamtillison
September 18

Understanding Google Expanded Text Ads

Google expanded text aads were recently introduced to allow businesses to elaborate on the messages they present to potential customers....

Google Ads Tips PPC Tips

teamtillison
September 14

Parallel Tracking in Google Ads: T-Time with Tillison

If you use Google Ads, then you recently would’ve received an email from Google detailing the upcoming deadline for advertisers...

Google Ads Tips PPC Tips

teamtillison
August 24

Understanding Click Share in Google Ads

We’ve previously covered how you can use impression share to evaluate consumer behavioural data in Google Ads on our YouTube...

Google Ads Tips PPC Tips

teamtillison
August 22

How to Migrate Your Site to HTTPS: T-Time with Tillison

If you haven’t already done something about it, now is the time to migrate your site to HTTPS. As of...

PPC Tips How to Use Google Analytics