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Click Through Rate Tips
The Importance of Meta Titles and Descriptions in SEO
September 10, 2021
If you’re new to the world of search engine optimisation (SEO) you might have heard of meta tags. They are...
9 Ways Your College Should be Using Paid Advertising
September 8, 2020
Somewhere near you, there’s a prospective student opening a search engine. They’re looking for where they’re going to attend school...
Is CTR an Organic Ranking Factor?: T-Time with Tillison
March 1, 2019
We already know at this point that click-through rate – or CTR, for short – plays a big role in...
Google Ads Dynamic Keyword Insertion: A Cautionary Tale
January 30, 2019
A news story recently caught our eyes about a debt advice firm who landed in hot water with the Advertising...
Does Your Domain Name Help Your SEO?: T-Time with Tillison
October 8, 2018
How is the SEO of your website affected by your choice in domain name? Is it better for your SEO...
Improving AdWords Quality Score with Mobile Site Speed Optimisation
May 10, 2018
Having a high Google AdWords Quality Score holds great importance to eCommerce businesses, or to anyone trying to rank ads...
What is a Good AdWords Click Through Rate?
April 14, 2016
To answer that question, you must first understand that the AdWords Click Through Rate or AdWords CTR presented in your...
Don’t Damage Your Data: Use The AdWords Ad Preview Tool
June 5, 2014
The Ad preview tool is a really useful way to check on the performance of your ads on Google but...
Why is AdWords CTR Important?
November 7, 2013
There are many initialisms and elements to Google AdWords that can sometimes leave people more confused than they began. This...