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9 Ways Your College Should be Using Paid Advertising

Somewhere near you, there’s a prospective student opening a search engine. They’re looking for where they’re going to attend school...
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Is CTR an Organic Ranking Factor?: T-Time with Tillison

We already know at this point that click-through rate – or CTR, for short – plays a big role in...
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Google Ads Dynamic Keyword Insertion: A Cautionary Tale

A news story recently caught our eyes about a debt advice firm who landed in hot water with the Advertising...
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Does Your Domain Name Help Your SEO?: T-Time with Tillison

How is the SEO of your website affected by your choice in domain name? Is it better for your SEO...
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Improving AdWords Quality Score with Mobile Site Speed Optimisation

Having a high Google AdWords Quality Score holds great importance to eCommerce businesses, or to anyone trying to rank ads...
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What is a Good AdWords Click Through Rate?

To answer that question, you must first understand that the AdWords Click Through Rate or AdWords CTR presented in your...
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The Importance of Meta Tags in SEO

What are Meta Tags? Meta tags are snippets of data that are used to provide search engines with more information...
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Don’t Damage Your Data: Use The AdWords Ad Preview Tool

The Ad preview tool is a really useful way to check on the performance of your ads on Google but...
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Why is AdWords CTR Important?

There are many initialisms and elements to Google AdWords that can sometimes leave people more confused than they began. This...
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