Bing Ads Tips, Click Through Rate Tips, Conversion Rate Optimisation Tips, Google AdWords Tips, PPC Tips

Somewhere near you, there’s a prospective student opening a search engine. They’re looking for where they’re going to attend school...

We already know at this point that click-through rate – or CTR, for short – plays a big role in...

A news story recently caught our eyes about a debt advice firm who landed in hot water with the Advertising...

How is the SEO of your website affected by your choice in domain name? Is it better for your SEO...

Having a high Google AdWords Quality Score holds great importance to eCommerce businesses, or to anyone trying to rank ads...

To answer that question, you must first understand that the AdWords Click Through Rate or AdWords CTR presented in your...

What are Meta Tags? Meta tags are snippets of data that are used to provide search engines with more information...

The Ad preview tool is a really useful way to check on the performance of your ads on Google but...

There are many initialisms and elements to Google AdWords that can sometimes leave people more confused than they began. This...