There are many initialisms and elements to Google AdWords that can sometimes leave people more confused than they began. This article aims to clarify ‘Why CTR Is Important.’
Click Through Rate (CTR) is the measurement in your AdWords campaign of how many impressions your ad receives compared with the amount of clicks you get from these impressions. For example, if your ad for “Cheap Shoes” shows 100 times and you get 10 clicks, that is a 10% Click Through Rate.
Google says a good Click Through Rate is anything above 1%, we typically aim for a minimum of 3% for a successful CTR in an AdWords campaign as we have seen campaigns with a 1% CTR being punished for low quality score. By raising the CTR percentage from 1% to 3% we improve the quality score and in turn improve the success of clients campaigns.
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