The Importance of Meta Tags in SEO

What are Meta Tags?

Meta tags are snippets of data that are used to provide search engines with more information about a web page. There are several different types of Meta Tags but the one’s you should always make sure you have optimised for SEO are your Title Tag and your Meta Description Tag.

Why are Meta Tags important?

Meta Tags are important because they can have a big impact on your organic click-through rate. This is because most search engines will pull your Title Tag and Meta Description to form the snippet of data when your pages are listed in organic search results.

What is a Title Tag?

A Title Tag is quite simply the main title of your document. It shows up in both the web browser and in the search engine results page. This can influence both your ranking and your click-through-rate.

How do you optimise your Title Tag?

Your Title Tag should be kept relatively short and tell people exactly what your page is about. For example if you had a blog post about Meta Tags in SEO the title for that page should be Meta Tags in SEO. A well optimised Meta Title should include your pages keywords towards the beginning of the Meta Title if possible. It is best to try and keep your Meta Titles under 55 characters to avoid it getting cut off by Google who tend to display somewhere between 50 and 60 characters.

What is a Meta Description?

The Meta Description is a very important and very useful Meta Tag. Meta Descriptions used to have a lot more ranking power then they currently do but even without that there is still a lot of reason to optimise them. Meta Descriptions provide search engines with a short description about a web page. Giving people a good and accurate description of your web page can have a big impact on your pages click-through-rate.

How do you optimise your Meta Description?

Meta descriptions should accurately describe to someone what your web page is about and try to get them to view it. It is important to try and include the keyword of your page in the Meta description at least once but make sure not to over use it because Google will just view it as spam. Meta Descriptions have a character limit of around 160 characters so it is best to try and make your descriptions around that length. It is good to try and take advantage of all of the characters that are given to you. You can go over this character limit but anything after 160 character is just going to get cut off.

Need some more advice on Meta Tags? Just leave us a comment below, or take a look at this informative video.

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