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Archives for Mark Tillison
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Mark Tillison
With years of experience in digital marketing, Mark is Tillison Consulting’s MD and fearless leader.
Mark Tillison
January 11
How to Use Custom Intent Audiences for Google Display Ads and YouTube
Mark Tillison
December 8
How to Use Google Product Category in Google Shopping
What is a Google Product Category? A Google Product Category is a classification system used by Google to organise products...
eCommerce
eCommerce Marketing Strategy
Mark Tillison
November 23
Improving Google Ads Quality Score with Mobile Site Speed Optimisation
Having a high Google AdWords Quality Score holds great importance to eCommerce businesses, or to anyone trying to rank ads...
Google Ads Tips
Click Through Rate Tips
Mark Tillison
September 21
Google Ads Grants for Charities and Nonprofits
Do you want to reach a larger audience, without spending any money? The Google Ads Grants program for nonprofits is...
Google Ads Tips
Google Marketing Tools and Strategies
Mark Tillison
September 20
How to Optimise Google Ads Campaigns for Charities
What is Google Ads for Charities? Google Ads for Charities is helps organisations like yours reach more people and promote...
Google Ads Tips
Google Marketing Tools and Strategies
Mark Tillison
July 6
SSL Impact on Page Speed Explained
SSL (Secure Sockets Layer) is a security protocol that encrypts data sent between a user’s browser and a web server....
Web Design Tips
Conversion Rate Optimisation Tips
Mark Tillison
July 6
How Cache Control Improves Page Speed
What is Cache Control? Cache control is a mechanism used by web servers and web clients (such as browsers) to...
Web Design Tips
Conversion Rate Optimisation Tips
Mark Tillison
July 5
Google Ads Maximise Clicks Bidding Strategy Explained
Maximize Clicks” stands as one bidding strategy within Google Ads automated bidding strategies. It allows businesses to amass the utmost...
Google Ads Tips
Mark Tillison
July 5
10 Proven Techniques for Independent School SEO
In today’s digital landscape, having a well-optimised website is crucial for independent schools to boost their online visibility and attract...
Education
SEO Tips and Tricks
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